Brightside and Sazerac join forces to support a cleaner Louisville. LOUISVILLE, Ky. (August 12, 2026) - A new partnership between Brightside Foundation and Louisville-based Sazerac Company, one of the world's largest distiller spirits companies, will aim to reduce and prevent litter across the city. Sazerac's investment in the Brightside Foundation is offering an example for how other organizations and businesses might collaborate to help create cleaner communities throughout Louisville. Combining volunteer cleanup efforts with targeted infrastructure improvements, a dozen new litter bins will be installed across the city, funded by Sazerac. The partnership aims to reduce litter, improve public spaces and encourage long-term stewardship. "It takes leadership to inspire change. Sazerac is a leader that recognizes issues and is investing to improve our community," said Louis Straub, Brightside Foundation chair. "As Louisvillians, we should all want a clean city, which reflects our citizens pride, civic responsibility, and environmental awareness. But more importantly, a clean city is often more attractive to visitors, businesses, and potential residents, which can support tourism and investment. Well-maintained public and private spaces tend to encourage outdoor activities, recreation, and a higher quality of life. Sazerac is leading the way with their investment. I encourage other business and citizens to make similar investments, either of money or time to keep our community clean and green." With Sazerac's support, and other corporate partners, Brightside's is able to continue to fulfill its commitment to the beautification of Louisville. The Brightside Foundation is actively working to engage with environmentally and socially responsible businesses and community organizations to sponsor large-scale tree plantings, neighborhood cleanup days, or educational programming. To drive home the message of community beautification and community engagement, Brightside is inviting volunteers to a cleanup event on Saturday, August 22 from 9am-11am, in two of the city's most-reported litter zones: south of the University of Louisville and Old Louisville. Brightside Inc. invites area businesses, neighbors and faith groups to participate. T-shirts, gloves, and bags will be provided for all volunteers. Sign up in advance at brightsidefoundation.com/littercleanup. The two-site cleanup runs 9am-11am. In case of severe weather, the rain date is Sunday, August 23 from 1pm-3pm. Litter impacts every corner of a community. It diminishes neighborhood pride, threatens local ecosystems, increases cleanup costs for taxpayers and can discourage investment. Financial support of the beautification initiative goes a long way in revitalizing communities and brightening neighborhoods - ultimately leaving a positive imprint on local pride that encourages further investment, boosting to tourism and outdoor recreation - all positive signs of a healthy city. The impact of Brightside is strengthened with public and private partners, helping communities protect natural resources and improve quality of life. "Sazerac's investment helps Brightside continue building a cleaner, greener Louisville for everyone," said Michelle Black White, Brightside Foundation Executive Director. "Partnerships like this allow us to expand our impact, engage more volunteers, and strengthen the sense of pride that comes from caring for our community together." About Brightside Foundation Brightside Foundation works hand-in-hand with Brightside, Inc. to solicit and oversee privately-raised funds in support of the environmentally focused activities of Brightside. Through its fiduciary role, the Foundation ensures that donated funds are used as the donor intended. About Brightside Donor funded and volunteer driven since 1986, Brightside works to unite people in clean and green activities to beautify the city and foster community pride. Brightside is dedicated to uniting people in clean and green activities that beautify and foster pride in its community through volunteerism, planting, sustainability, and education. Volunteers and community engagement are essential to Brightside's core values. Its community-wide clean-ups have empowered thousands of volunteers to help remove over 300 tons of litter throughout its city. Brightside promotes sustainability through its long-standing education programs that spread its mission to future generations and prepare for a brighter tomorrow, while its green living program advocates and educates about everyday sustainable living practices. About Sazerac Company With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 550 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Myers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk's Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.

Sazerac Company announces the national launch of three new ready-to-drink. LOUISVILLE, Ky., June 25, 2026 - Sazerac Company today announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company's continued investment in one of beverage alcohol's fastest-growing categories. Launching just in time for summer, the new lineup introduces three distinct RTD experiences designed to meet evolving consumer tastes and drinking occasions: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade. As consumers continue seeking flavor-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences. "Consumers are looking for more than just another canned drink. They want real spirits, bold flavor, and brands that make every occasion more fun," says Lauren Selman, Global Growth and Innovation Director. "We're incredibly excited to bring these new offerings to market. Each one was created to deliver the quality, taste, and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them." Spirit-based RTDs continue to be a bright spot in beverage alcohol, with the U.S. RTD cocktail category growing +23% in the last 52 weeks according to Nielsen data. * LOVEBUG HARD CREAM SODA A nostalgic twist on soda One sip and you'll catch feelings. Lovebug Hard Cream Soda introduces a true category-first innovation as the first vodka-based cream soda. Reimagining a nostalgic classic for the modern RTD space, it blends indulgent cream soda flavor with a vodka base in a dairy-free, 12oz format. With no sugar, 100 calories, and 5% ABV, it delivers a familiar yet elevated cocktail experience without compromise. Available in four creamy flavors: * Vanilla 'n Cream * Cherries 'n Cream * Cola 'n Cream * Peaches 'n Cream Designed for brunches, rooftops, patios and poolside moments, Lovebug taps into growing consumer demand for nostalgic flavors and wellness-minded indulgence. Lovebug Hard Cream Soda is now available at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99. ENDLESS AFTERNOON WHISKEY LEMONADE Real whiskey. Real lemon. Real good. Endless Afternoon is a refreshing line of whiskey lemonades crafted for laid-back summer days, from backyard BBQs to tailgates and long afternoons with friends. Made with real whiskey and real lemon juice from concentrate, the brand offers a bright, crisp and easy-drinking experience at 9% ABV. Built for any drinking occasion, Endless Afternoon balances bold flavor and refreshment. Available in four flavors: * Original Lemonade * Peach Lemonade * Blackberry Lemonade * Ginger Lemonade Endless Afternoon is now available at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99. BUCKHORN WHISKEY LEMONADE Grab the Buck by the Horns. Expanding the Buckhorn Bourbon Whiskey brand into RTDs for the first time, Buckhorn Whiskey Lemonade combines blended whiskey, real lemon juice from concentrate, and bold fruit flavor designed for outdoor occasions. At 7% ABV, Buckhorn brings familiar whiskey taste into a convenient RTD format built for fishing trips, tailgates, camping weekends and backyard hangs. Available in four flavors: * Classic Whiskey Lemonade * Peach Whiskey Lemonade * Blackberry Whiskey Lemonade * Honey Whiskey Lemonade Buckhorn Whiskey Lemonade is rolling out at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99. *Based on Nielsen Volume Trends Report week ending 5/30/2026 ABOUT SAZERAC With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk's Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montreal, London, Cork and Sydney, to name a few.

Sazerac Co releases 16 new RTDs in US. Last updated: 24/06/2026 at 5:33 PM 24 June 2026 'As consumers continue seeking flavour-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences.' Sazerac Co has expanded its domestic ready-to-drink (RTD) range with 16 SKUs, launching two new brands and taking its Buckhorn American whiskey brand into the category. The first of the new-to-market brands, Endless Afternoon, comprises a line of flavoured 9%-ABV whiskey-lemonades, while the other, Lovebug, is a 5%-ABV alcoholic cream soda. The third launch is a 7%-ABV line of flavoured whiskey-lemonades under the Buckhorn mark. Endless Afternoon comes in four flavours: Blackberry Lemonade, Ginger Lemonade, Original Lemonade and Peach Lemonade. Lovebug, meanwhile, features Cherries 'n Cream, Cola 'n Cream, Peaches 'n Cream and Vanilla 'n Cream variants. The Buckhorn extension comprises Classic, Blackberry, Honey and Peach. All three lines have gone on sale this week through unspecified US off-premise operators in mixed-flavour eight-packs with an SRP of US$18.99. "We're incredibly excited to bring these new offerings to market," said Sazerac's global growth & innovation director, Lauren Selman. "Each one was created to deliver the quality, taste and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them." The trio follow several RTD moves in recent months from the BuzzBallz brand owner, which said it is focussing on "building a next-generation RTD portfolio". Earlier this month, Sazerac expanded the Svedka vodka mark's line-up with a 'vodka water' RTD, while in March, it added the Dirty Shirley premix cocktail brand to its stable.