S

ScorePlay

AI-powered sports media asset management platform

Overview

ScorePlay provides a subscription-based AI-powered digital asset management platform for sports organizations to organize, store, distribute, and monetize video and image content. It uses AI to automatically recognize athletes and partners, enabling instant tagging and powerful search, with features like collaboration, archives, live workflows, external permissions, DRM, and a mobile app; it also integrates with YouTube and Sportradar. It differentiates itself by focusing on the sports market, offering sport-specific AI tagging, built-in collaboration and DRM, and dedicated client support. Its goal is to simplify end-to-end sports media management and monetization to save time, improve distribution, and grow revenue.

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About ScorePlay

Simplify's Rating
Why ScorePlay is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine LearningEntertainment

Company Size

51-200

Company Stage

Series A

Total Funding

$19M

Headquarters

Lisbon, Portugal

Founded

2021

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What believers are saying

  • March 2026 Lega Basket Serie A centralized content operations on ScorePlay across clubs and events.
  • August 2026 Telestream and September 2026 LiveLike show product-led expansion into publishing and monetization.
  • October 2026 hiring stayed active in New York and Paris, signaling continuing customer-demand growth.

What critics are saying

  • Adobe, Dalet, and Telestream can bundle sports asset workflows and compress pricing by 2027.
  • ScorePlay depends on league partnerships; a UEFA or MLS churn event would damage credibility fast.
  • If sports rights holders standardize on larger DAM suites, ScorePlay becomes a replaceable feature.

What makes ScorePlay unique

  • ScorePlay’s August 19, 2026 Telestream integration turns live sports ingest into instant clips.
  • September 10, 2026 LiveLike partnership adds AI-written interactive workflows from clubs’ own libraries.
  • October 22, 2026 Spurs Hackathon with Tottenham Hotspur validated ScorePlay’s open API and rights tooling.

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Funding

Total Funding

$19M

Below

Industry Average

Funded Over

4 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
$13M
$15M
$30M

Benefits

  • Remote Work Options
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

3%

1 year growth

-2%

2 year growth

1%
4RFV
Oct 6th, 2026
Tottenham Hotspur and San Antonio Spurs team up with ScorePlay and TwelveLabs to host the Spurs Hackathon in Austin.

Tottenham Hotspur and San Antonio Spurs team up with ScorePlay and TwelveLabs to host the Spurs Hackathon in Austin. 06/10/2026 Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host the Spurs Hackathon with the San Antonio Spurs, ScorePlay, and TwelveLabs on October 22-23 at the University of Texas at Austin's McCombs School of Business. The event runs alongside the McCombs Business of Sports Summit on October 23. Participants will build on ScorePlay's platform and open API and TwelveLabs' video intelligence to address content challenges set by the two clubs. Challenge areas are: an Assisted Auto-Production Engine that uses live data, social media signals, and video AI to identify and create content from game assets with producer approval; and a Rights and Compliance tool that checks assets against league and regional rules, writes verdicts and reasoning to the asset, and shows what can be used, where, and for how long. A student team from UT McCombs will compete alongside visiting teams. Winners are selected by a panel of executives from both clubs, TwelveLabs, and ScorePlay. Sports organizations are producing more content than ever, but creating it is no longer the hardest part. The harder problem is knowing which moments matter, who they matter to, where they can be used, and getting them to fans while those moments still have value, says Charlie Kurian, Director of Strategy and Innovation, San Antonio Spurs. Spurs gives us an opportunity to explore how AI can help us make more of the content we already create, working alongside Tottenham Hotspur on a challenge that increasingly matters across global sports. Hotspur Labs was built to bring Tottenham Hotspur the best ideas and companies to solve real problems, not theoretical ones. Content and rights management are exactly that for us, says Rob Pickering, Chief Technology Officer, Tottenham Hotspur. Taking Hotspur Labs to Austin shows the kind of partnerships and opportunities we want this program to create. Sports organizations have never captured more content, or had less time to use it, says Victorien Tixier, Co-Founder and CEO, ScorePlay. Spurs puts real problems from two world-class organizations in front of people who can build the answers in two days. Rights and production look like two distinct problems, but they're really two sides of the same coin: knowing what's in your content and what you're allowed to do with it, says Jesse White, Global Sports Lead, TwelveLabs. We built Spurs around both because that's what teams actually deal with, and we wanted to see what builders in Austin do when video intelligence is put directly in their hands. 05/01/2027. Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be... 09/10/2026. 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LiveLike
Sep 10th, 2026
SIDEARM sports partners with LiveLike to integrate digital fan engagement experiences.

SIDEARM sports partners with LiveLike to integrate digital fan engagement experiences. Discover more articles. LiveLike Inc. dive deep into the world of Software-as-a-Service, exploring industry trends, product updates, best practices Partnerships NEW YORK, September 30th - CazéTV, the Brazilian broadcaster that held rights to all 104 matches of the 2026 FIFA World Cup, and iFood, Brazil's largest food-delivery app, today shared results from a fan engagement experience built by LiveLike, the fan infrastructure layer that powers loyalty, community, and direct-to-fan monetization for sports leagues, teams, and media rights holders across the globe. Partnerships NEW YORK, 10 September 2026 - Sports broadcasters and rights holders can now build and schedule live interactive content during a match from a single written instruction, with the video and images pulled automatically from their own media library. The capability comes from a partnership between fan engagement company LiveLike and sports media infrastructure company ScorePlay, announced today ahead of IBC in Amsterdam. Partnerships

PRODUCTION360°
Aug 19th, 2026
Telestream and ScorePlay turn live sports into immediate fan engagement and monetization.

Telestream and ScorePlay turn live sports into immediate fan engagement and monetization. Strategic partnership powers a new live sports workflow that makes every captured moment available for discovery, publishing, and commercial activation in near real-time. The collaboration combines Telestream's trusted Vantage-powered live capture, ingest and media processing capabilities with ScorePlay's ability to make that content usable anywhere Instead of waiting for files to be transferred, organized and manually distributed, every captured moment is automatically ingested, enriched with AI-powered metadata Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that sport runs on, bringing together industry-leading live ingest with best-in-class sports media management. Already supporting some of the world's premier international sporting events, professional leagues, and major broadcasters, the combined Telestream and ScorePlay workflow makes every captured moment immediately available, enabling rights holders to engage audiences, activate sponsors, and maximize the value of every sporting moment. The collaboration combines Telestream's trusted Vantage-powered live capture, ingest and media processing capabilities with ScorePlay's ability to make that content usable anywhere. Files created on-premise are instantly accessible from anywhere in the world, in real time, for broadcasters, editors, social and digital teams, and commercial partners. "The instant replay has taken on dramatically new meaning in the digital age, with fans expecting to see game highlights across social media channels within moments of it happening," said Charlie Dunn, Executive Vice President of Products at Telestream. "It's an entirely new way to engage audiences, whether you're a sports team looking to amp up your digital presence, an advertiser looking to capitalize on a shared cultural moment, or a broadcaster looking to deliver the best multi-channel viewing experience." "But the shelf life of those moments is short, and it matters how quickly production teams can get content to partners," Dunn added. "With the combined power of Telestream and ScorePlay, those clips are at your fingertips instantly, which means you're getting it in front of audiences when their interest is at its peak. In the attention economy, the fastest to hit the timeline wins." Whether it's a game-winning goal, a championship celebration, or a record-breaking performance, the speed at which that moment becomes available determines how effectively organizations can engage fans, activate sponsors, support broadcasters, and maximize the value of their media rights. Instead of waiting for files to be transferred, organized and manually distributed, every captured moment is automatically ingested, enriched with AI-powered metadata, and immediately available for clipping, editing, publishing and distribution across broadcast, digital, social and commercial channels. The result is a faster, more intelligent content supply chain that enables sports organizations to respond while fan excitement and commercial value are at their highest. "Live sports organizations need workflows that are powerful enough for broadcast requirements, flexible enough for digital teams, and simple enough for distributed users to access and operate in real time," said Victorien Tixier, co-founder and CEO, ScorePlay. "ScorePlay was built to give sports organizations a modern media infrastructure for managing and monetizing content. By integrating with Telestream, we're giving our customers a powerful live workflow that connects high-resolution, industrial-grade ingest, proxy access, real-time clipping, and archive creation inside a single sports-focused platform." The partnership builds on the proven strengths of both companies. Telestream delivers the battle-tested live ingest, media processing and AI-driven workflow automation used throughout the world's leading media organizations, while ScorePlay provides the AI-powered sports media management platform relied upon by premier sports organizations to organize, discover and distribute content at scale. Together, the companies are redefining the role of instant replay in modern sports production, unlocking new opportunities for fan engagement, sponsorship activation, and long-term content value. The combined Telestream and ScorePlay solution is available immediately. Both companies will showcase the integrated workflow at IBC2026 in Amsterdam.

Associated Press
Aug 19th, 2026
Telestream and ScorePlay partner to accelerate live sports content distribution and monetisation

Telestream has partnered with ScorePlay to create a live sports workflow that enables immediate content distribution and monetisation. The collaboration combines Telestream's Vantage-powered live capture and media processing with ScorePlay's AI-powered sports media management platform. The integrated system automatically ingests captured moments, enriches them with AI-powered metadata, and makes them instantly available for clipping, editing, and distribution across broadcast, digital, social, and commercial channels. Files created on-premise become accessible worldwide in real time for broadcasters, editors, and commercial partners. The solution supports rights holders, teams, and broadcasters looking to engage audiences and activate sponsors whilst content is at peak relevance. Both companies will demonstrate the integrated workflow at IBC2026 in Amsterdam. The combined solution is available immediately.

NewsCheckMedia LLC
Aug 19th, 2026
Telestream & ScorePlay partner to deliver instant clips and monetization for live sports.

Telestream & ScorePlay partner to deliver instant clips and monetization for live sports. Aug 19, 2026 | TVN Staff Save this article for later! Login or create a Free Member Profile to bookmark it. Telestream and ScorePlay have formed a strategic partnership to speed the path from live sports capture to publishing and commercial activation. The combined workflow links Telestream's Vantage-powered live capture, ingest and media processing with ScorePlay's AI-powered sports media management to make every captured moment available in near real time. Files created on site can be accessed instantly by broadcasters, editors, social and digital teams, and commercial partners around the world, the companies said. The partners said the integration automatically ingests and enriches clips with AI-generated metadata so teams can clip, edit, publish and distribute highlights across broadcast, digital and social channels without waiting for manual transfers. The workflow is aimed at rights holders, teams and broadcasters seeking faster fan engagement, sponsor activation and better monetization of media rights. Charlie Dunn, Telestream executive vice president of products, said fans now expect highlights on social channels "within moments of it happening," and that speed determines which content reaches audiences at peak interest. "In the attention economy, the fastest to hit the timeline wins," he said. Victorien Tixier, ScorePlay co-founder/CEO, said the partnership combines industrial-grade ingest with proxy access, real-time clipping and archive creation inside a single sports-focused platform. "ScorePlay was built to give sports organizations a modern media infrastructure for managing and monetizing content," he said. Telestream and ScorePlay said the solution is available immediately and that they will demonstrate the integrated workflow at IBC 2026 in Amsterdam, Sept. 11-14, in Stand 7.B21. About mark K. Miller. Mark K. Miller began covering the television industry in 1975 when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer. He moved to editing, becoming managing editor of the renamed Broadcasting & Cable in 1991. Mark left B&C at the end of 1998, but continued his association with the company as managing editor of B&C's new monthly tabloid magazine, Digital Television, until it ceased publication in December 1999. Mark worked with Harry Jessell to launch TVNewsCheck in 2006 (as TVNewsday) and has been its managing editor since then. He can be reached at [email protected].

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