Scowtt, an AI-powered marketing and sales optimisation platform, has appointed Madhu Jagannathan as chief financial officer. Jagannathan brings nearly 30 years of finance and operational leadership experience from global enterprises including Microsoft and high-growth startups backed by Khosla Ventures, Sequoia Capital and Y Combinator. In his new role, Jagannathan will drive sustained growth and support the founding team as Scowtt scales following its recent $12 million Series A funding round. He will report directly to CEO and founder Eduardo Indacochea. Founded in 2024 and headquartered in Seattle, Scowtt uses first-party CRM data and predictive AI models to help businesses optimise paid campaigns across advertising channels. The company is backed by Inspired Capital, LiveRamp Ventures, Angeles Investors and Angeles Ventures.

Scowtt raises $12M Series A to power ai-driven ad optimization for enterprises. By MarTech360 Bureau On Dec 9, 2025 Scowtt, a Seattle-based AI advertising optimization startup, has secured $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures - underpinning its ambition to transform performance marketing through predictive AI models built on first-party CRM data. Founded in 2024, Scowtt enables enterprise advertisers to convert their CRM data into real-time predictive signals, which feed directly into ad platforms across search, social, and media channels - replacing legacy proxy-based targeting with signals reflecting actual conversion likelihood. Early adopters using Scowtt saw significant gains: some clients recorded 59 - 64% increases in purchase ROAS. The platform requires no overhaul of existing tools or workflows, making it a low-friction upgrade for marketers. With the new funding, Scowtt plans to expand its engineering, onboarding and support teams, and advance toward a broader vision of evolving into a full-stack "growth operating system" - combining predictive marketing with AI-enabled sales and automation. This marks a step change for performance-driven advertisers navigating a post-cookie and privacy-first ad landscape.

Scowtt, a Seattle-based AI-powered advertising optimisation platform, has raised $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors and Angeles Ventures. Founded in 2024, Scowtt uses predictive AI models to optimise paid advertising campaigns by leveraging customers' first-party CRM data to create real-time signals. The platform has delivered significant results for enterprise clients, including a 59% increase in purchase return on ad spend for LaserAway and a 64% boost for Advanced Hair Restoration. The company aims to transform the $300 billion performance marketing market by addressing limitations in traditional advertising technology that relies on backward-looking data. Scowtt's approach requires no organisational changes or new platform adoption whilst delivering improved advertising performance across major platforms.