New in Scrunch: find and fix your AI blind spots with Content Gaps. Last updated: 03.18.2026 * Content Gaps auto-detects when your website is missing content for tracked prompts. * Get detailed analysis on your content opportunities - no manual digging required. * Fix what matters most based on topic, persona, and urgency. If AI can't find relevant content on your site, it retrieves it from another source. Scrunch LLC is launching Content Gaps - the latest in its series of automated insights - to help you find those blind spots before your competitors do. Starting today, Scrunch customers can use Content Gaps to: * Auto-detect missing content for the prompts that matter most. * Drill into any gap to understand the full scope of the opportunity. * Prioritize next steps based on topic, persona, and greenfield opportunities. The brands winning AI search aren't necessarily the ones with the most content - they're the ones that know what matters to their audience, what's missing, and do something about it. Go from gap to action plan in seconds. Too many teams find content gaps by accident - or not at all. This results in a scattershot approach to AI visibility optimization, patching holes on the fly with little-to-no prioritization. You can manually cross-reference prompt and citation data to figure out where to start. Or you can let Scrunch do it for you. Its analysis detects when you're missing content for the prompts you care about and flags it automatically - no data deep dives required. When you log in to Scrunch, you'll see Content Gaps surfaced right on your Home screen. Click the "Take action" button and Scrunch LLC'll show you a list of opportunities to improve visibility in AI responses, filterable by topic or persona. Every listing is earmarked as Red (no content found), Yellow (limited content found), or Green (sufficient content found), along with a count of at-risk prompts. Scrunch's analysis updates as new content is detected on your site, automatically removing listings from Content Gaps as they're addressed. Drill down into any listing and click "Review" to see: * The number of associated prompts (and links to each one in your Prompts Monitoring tab) * The number of pages on your site that match these prompts * The exact URLs for matching pages from most cited to least cited and how many prompts they match You can prioritize content updates and net new content creation - or dismiss the suggestion if it's not relevant or already covered. Scrunch does the detective work - you decide what's worth acting on. Scrunch's Optimizer and AXP features make it easy to maximize the impact of your content by auto-generating a targeted version of webpages designed for specific prompts and personas, then serving it in an optimized, token-light format directly to AI agents without changing what human visitors see on your site. From here you can use Scrunch to monitor AI search performance over time - brand presence, share of voice, citations, AI bot traffic, AI referrals, and more - as content gaps move from critical to healthy. Create the content AI is looking for. When buyers ask, AI answers. The question is: Does your content show up in the response? The old way: Random acts of content creation or manual data wrangling. The new way: Get notified when your content is MIA for tracked prompts and get to work immediately. Scrunch LLC don't think teams should have to dig for opportunities. So Scrunch LLC built Scrunch to surface them. Content Gaps is now live for all Scrunch customers. Log in to see why you may not be showing up where you should be. Close your content gaps with Scrunch. Know exactly what to create to improve AI visibility. Start a 7-day free trial or get in touch to see how Content Gaps can help you stay a step ahead in AI search.

New in Scrunch: auto-detect competitive brands in AI search with Suggested Competitors. Your AI search competition isn't just the brands you know about - it's any brand that LLMs mention instead of you, including the ones you've never heard of. Scrunch LLC is launching Suggested Competitors to eliminate those blind spots. Here's how it works: Scrunch LLC'll automatically analyze prompt responses and AI search trend data to identify the brands competing for the prompts you care about. Scrunch LLC'll flag these competitors in your Scrunch Dashboard for quick review. You can add new competitors to your watchlist (and let Scrunch LLC backfill historical prompt data related to each competitor) or say no thanks. This way every customer can keep a pulse on their competitive landscape - and new customers can quickly get up to speed on who they're competing with in AI search. * Benchmark AI visibility against a complete competitive set * Understand if and why LLMs are choosing competitors * Identify the strategy gaps that are letting them in * Make adjustments to improve performance This is only the first in a series of new (and fully automated) insights Scrunch LLC'll be launching for all Scrunch customers in the weeks ahead. Discover and track new competitors in 2 clicks. Scrunch LLC use natural language processing on real AI-powered conversations to see which brands consistently appear in your orbit and apply evidenced-weighted consensus modeling to separate real signals from noise. The result? A high-confidence, data-backed map of your true competitors (and emerging challengers) in AI search. When you log in to Scrunch, you'll see Suggested Competitors under Insights & Action Items at the top of your Dashboard. Simply click the item to see a list of brands you may want to track in Scrunch, including high-level descriptions and all known aliases. You can review and either add brands to your competitor list or dismiss the suggestion (Scrunch LLC'll continue to monitor and suggest new competitors over time as more prompts and responses are added and collected). If you do the former, Scrunch LLC'll backfill each competitor's brand presence for your prompt data to give you a historical view. Bonus: This works for all new competitor additions, not just Suggested Competitors. Any time you add a new competitor to Scrunch, Scrunch LLC'll automatically calculate their presence across historical prompt data (the lookback window is as far back as you have prompt data). This includes competitor presence across AI search trends. Using Scrunch's AI Search Trends feature, you can compare how often your brand appears versus your competitors across prompts for industry-relevant topics, aggregated across all selected LLMs. * Benchmark your performance: See how your brand presence and site citations compare to competitors across industry topics. Are you gaining or losing ground? * Spot optimization opportunities: Look beyond mention rates to understand the "why." Are competitors winning on certain topics because of technical depth? Fresh data? Better structure? Understanding their content strengths helps you identify where to match them - and where to differentiate. * Validate content investments: Use competitive data to pressure-test your content roadmap. If you're planning to invest heavily in a topic where multiple competitors already dominate, you'll see it in the data - and can decide whether to compete head-on or find a different angle. * Find your white space: Identify prompts where no one in your competitive set appears consistently. These represent untapped opportunities - topics where you could establish early authority in AI search before competitors catch on. Track competitors smarter, not harder. Traditional competitive tracking usually assumes that you know who your competitors are. But emerging players appear overnight, category boundaries blur, and LLMs sometimes make surprising connections. It's not uncommon for brands to start monitoring AI search and see unfamiliar names consistently pop up alongside theirs in prompt responses. That's the gap Suggested Competitors fills - it shows you the complete picture of who's competing for your customers' attention in AI, not just the brands you're already watching. Instead of waiting to discover a new competitive challenge, Scrunch LLC'll surface it for you proactively. Its goal isn't to add more names to a list. It's to help you keep tabs on the competitive landscape your brand operates in - and extract the competitive insights you need to win. Because the brands winning AI search aren't just the ones with the best product - they're the ones who understand the competitive landscape and adjust their strategy accordingly. Suggested Competitors is now live for all Scrunch customers. Log in to see if Scrunch LLC has identified any competitive blind spots for your brand. And keep an eye out for lots more automated (and actionable) insights heading your way, including Suggested Prompts, Negative Sentiment Trends, and more. See your AI search competition with Scrunch. Start spotting Suggested Competitors. Start a 7-day free trial or get in touch to see how you can maintain your competitive edge in AI search.