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About Scrunch AI
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$19M
Headquarters
Salt Lake City, Utah
Founded
2024
Overview
Scrunch AI provides a digital marketing platform that helps brands improve their visibility and performance in AI-driven search environments. It identifies content gaps, misinformation, and outdated data that can hurt brand rankings, and offers actionable insights and recommendations to monitor and improve a brand’s share of voice relative to competitors. The platform tracks the AI customer journey and guides brands on how to adapt to consumer behavior that prefers direct answers over traditional search links. Revenue comes from customer agreements that grant access to its services and ensure compliance with applicable personal information laws. Compared with competitors, Scrunch AI focuses specifically on AI search optimization, the AI customer journey, and data-quality signals, delivering targeted guidance rather than generic marketing tools. Its goal is to help brands stay visible, trustworthy, and compliant in the evolving AI-search landscape.
Simplify's Take
What believers are saying
- Raised $15M Series A in July 2025 led by Decibel, Mayfield, Homebrew.
- Customer base grew 50% monthly, serving over 500 brands including Lenovo, Skims.
- Customers report 4x visibility increase and 40% referral traffic growth.
What critics are saying
- Profound erodes market share with superior prompt tracking in 6-12 months.
- Perplexity crawlers ignore AXP content, obsoleting platform in 18-24 months.
- Lenovo, Crunchbase churn to in-house solutions due to integration failures in 6-12 months.
What makes Scrunch AI unique
- Scrunch AI's AXP delivers machine-readable pages for AI crawlers without altering human sites.
- Platform tracks brand mentions across ChatGPT, Gemini, Perplexity, Claude, and Meta AI.
- Knowledge Hub serves as single source of truth for brand data and journey mapping.
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Funding
Total Funding
$19M
Meets
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
Remote Work Options
Flexible Work Hours
Company Equity
Stock Options
Company News
Scrunch AI has raised $15M Series A to build the infrastructure for AI-native marketing. Learn how we’re helping brands restructure their content for AI agents, not just humans—and why it’s essential for the future of discovery and visibility.
AI startup Scrunch AI just pulled in a $15 million Series A round to help brands show up where it matters most: AI search.
Scrunch AI raised $15 million in a Series A round led by Decibel, with participation from Mayfield and Homebrew. The company is shifting from traditional SEO to AI search optimization, helping brands improve visibility in AI search results. Scrunch's new Agent Experience Platform (AXP) delivers optimized content to AI crawlers, enhancing discoverability. The funding will accelerate AXP's development and deployment. Scrunch has grown its customer base by over 50% month-over-month.
Scrunch AI collaborated with the team at Bain & Company on the latest research brief: "Marketing's New Middleman: AI Agents."
Scrunch AI has raised $4M in a seed round led by Mayfield to help businesses optimize their visibility in AI-generated search results. Exiting beta, Scrunch AI has secured 25 enterprise customers, including Lenovo and Crunchbase. The platform offers tools for monitoring, knowledge management, insights, and journey mapping to address challenges in AI search. The funding will accelerate product development and market expansion as AI search becomes more prevalent.
There are no jobs for Scrunch AI right now.
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About Scrunch AI
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$19M
Headquarters
Salt Lake City, Utah
Founded
2024
There are no jobs for Scrunch AI right now.
Find jobs on Simplify and start your career today