SearchSmartly

SearchSmartly

AI-driven property discovery platform API

Overview

SearchSmartly is a property technology company that builds AI-powered search and discovery tools for the global real estate market. It offers a B2B SaaS API and white-label platform, including the SmartScore recommendation engine, to property portals, marketplaces, and large real estate agencies. The engine analyzes hundreds of data points such as commute times, proximity to parks, school quality, and air pollution to create a hyper-personalized match between a home seeker’s lifestyle and available properties. This helps clients differentiate their offerings, improve lead quality, and boost advertiser revenue. The company charges on a usage-based pricing model tied to API calls, with monthly access fees. Its goal is to redefine the property search experience by prioritizing lifestyle needs over traditional filters, making it easier for people to find homes that fit their lives and for partners to grow their business.

About SearchSmartly

Simplify's Rating
Why SearchSmartly is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Real Estate

Company Size

11-50

Company Stage

Seed

Total Funding

$1.6M

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • SearchSmartly reported +140% conversion gains and 60% faster listing creation on its website.
  • The platform now reaches 100,000+ properties and serves global real estate use cases.
  • September 2026 funding lifted valuation to £9.2m, supporting another growth push.

What critics are saying

  • Searchsmartly raised only £135k in 2026, signaling weak capital access and modest demand.
  • The company remains tiny at six employees, limiting enterprise delivery and sales capacity.
  • Niche proptech rivals can copy lifestyle search features, compressing pricing and margins quickly.

What makes SearchSmartly unique

  • SmartScore combines commute, schools, amenities, and air-quality data into one ranking.
  • SearchSmartly sells API and white-label tooling to portals, agencies, and niche marketplaces.
  • ViewSmartly extends beyond search into listings, virtual tours, and viewings.

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Funding

Total Funding

$1.6M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.6M
SearchSmartly
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
AIM Group
Dec 20th, 2024
SearchSmartly unveils new property search tool

U.K.-based property search company SearchSmartly has unveiled a new tool to help people search for properties.

SearchSmartly
Aug 25th, 2021
SearchSmartly Limited launches four-step guide

To help make this process as easy as possible for you, SearchSmartly Limited has compiled a four-step guide to finding a property to rent in order to ease any stress related to the process.

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