SearchSmartly

SearchSmartly

AI-driven property discovery platform API

Overview

SearchSmartly is a property technology company that builds AI-powered search and discovery tools for the global real estate market. It offers a B2B SaaS API and white-label platform, including the SmartScore recommendation engine, to property portals, marketplaces, and large real estate agencies. The engine analyzes hundreds of data points such as commute times, proximity to parks, school quality, and air pollution to create a hyper-personalized match between a home seeker’s lifestyle and available properties. This helps clients differentiate their offerings, improve lead quality, and boost advertiser revenue. The company charges on a usage-based pricing model tied to API calls, with monthly access fees. Its goal is to redefine the property search experience by prioritizing lifestyle needs over traditional filters, making it easier for people to find homes that fit their lives and for partners to grow their business.

About SearchSmartly

Simplify's Rating
Why SearchSmartly is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Real Estate

Company Size

11-50

Company Stage

Seed

Total Funding

$1.6M

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • SearchSmartly said in January 2026 it reached product-market fit and is scaling.
  • The company was active at Companies House in September 2025, not dissolved.
  • A final-stage, EIS-eligible seed round with a lead investor supports near-term hiring.

What critics are saying

  • Rightmove and Zoopla own buyer demand, squeezing portal integrations and distribution.
  • Portals building internal AI datasets reduce SearchSmartly's API dependence by 2026.
  • If the current seed raise stalls, cash starvation becomes an existential risk within months.

What makes SearchSmartly unique

  • SearchSmartly's 2024 Computer Vision API turns listing images into searchable property attributes.
  • Its lifestyle-first SmartScore ranks homes using commute, schools, parks, and air-quality data.
  • JLL, Hamptons, and John D Wood already used its search platform.

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Funding

Total Funding

$1.6M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.6M
SearchSmartly
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

0%

2 year growth

0%
AIM Group
Dec 20th, 2024
SearchSmartly unveils new property search tool

U.K.-based property search company SearchSmartly has unveiled a new tool to help people search for properties.

SearchSmartly
Aug 25th, 2021
SearchSmartly Limited launches four-step guide

To help make this process as easy as possible for you, SearchSmartly Limited has compiled a four-step guide to finding a property to rent in order to ease any stress related to the process.

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