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Secoda

Data lineage, documentation, and discovery platform

Overview

Secoda provides a data management platform that helps organizations track, document, and discover data. It automates data lineage to show where data comes from and how it flows, and it supports comprehensive data documentation through data dictionaries and metadata repositories. The product enables data analysts, data engineers, and business intelligence teams to find and understand data easily, improving governance and collaboration. The subscription-based model charges based on organization size and features, and Secoda aims to create a single source of truth for data to boost transparency, governance, and productivity.

YC CompanySignificant Headcount Growth

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About Secoda

Simplify's Rating
Why Secoda is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

11-50

Company Stage

Series A

Total Funding

$16.1M

Headquarters

Toronto, Canada

Founded

2021

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Simplify's take

What believers are saying

  • Atlassian's December 2025 acquisition validates Secoda's category and expands distribution instantly.
  • Policies launched in 2026, adding governance automation for GDPR, HIPAA, SOC 2.
  • Team '26 announced Secoda-powered Analytics integration, widening usage across Atlassian customers.

What critics are saying

  • Atlassian can absorb Secoda features into Rovo Analytics and erase standalone demand by 2027.
  • Secoda hides pricing behind sales, signaling weak product pull and fragile conversion economics.
  • Docs still gate features by plan and beta flags, exposing execution risk across enterprises.

What makes Secoda unique

  • Secoda centralizes catalog, lineage, policies, and access requests in one workspace.
  • Atlassian acquired Secoda on December 4, 2025, pairing it with Rovo and Teamwork Graph.
  • Policies, version history, and AI-ready metadata connect governance directly to daily workflows.

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Funding

Total Funding

$16.1M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
$13.9M
$15M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Parental Leave
  • Professional Development Budget
  • Home Office Stipend
  • Hybrid Work Options
  • Company Social Events

Growth & Insights and Company News

6 month growth

0%

1 year growth

-26%

2 year growth

5%
Techzine
Dec 5th, 2025
Atlassian acquires Secoda to expand 'System of Work' with AI-powered data insights

Atlassian has acquired Secoda, a data platform that makes insights accessible to non-technical teams, as part of its effort to build a complete "System of Work" through its Rovo product. Founded in 2021, Secoda helps companies make data findable and understandable for all employees, regardless of technical background. The platform answers thousands of complex questions for business teams daily, according to founder Etai Mizrahi, addressing queries that previously took analysts days to resolve. Secoda combines a complete overview of company data with AI capabilities for structured data, eliminating wait times for answers. The acquisition will serve as a building block for Atlassian's broader strategy to bridge the gap between data and decision-making through AI-powered tools. Financial terms of the deal were not disclosed.

Secoda
Mar 27th, 2025
Data governance Policies: A complete guide

Secoda, Inc. is excited to announce the release of Policies, a powerful new feature in Secoda designed to strengthen your data governance capabilities.

TechCrunch
Sep 21st, 2023
Secoda secures $14M to expand its data cataloging platform

Secoda, a startup developing what it describes as an AI-powered data search and cataloging platform, today announced that it raised $14 million in a funding round led by Craft Ventures with participation from Abstract Ventures and several angel investors.

VentureBeat
Sep 21st, 2023
Secoda raises $14M to bring AI-driven, Google-like search to enterprise data

Secoda raises $14M to bring ai-driven, google-like search to enterprise data.

BetaKit
Sep 21st, 2023
Secoda closes $19-million CAD Series A to scale its data management AI copilot

Toronto-based Secoda has secured major funding to scale its AI-powered data management platform, with a $14-million USD Series A led by Craft Ventures.

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