Overview

Second Nature provides a resident benefits package for property managers through a per-resident, monthly subscription. The package includes services such as filter delivery, rent rewards, and credit reporting, all designed to help property managers attract and retain tenants. How it works: property managers pay a fixed monthly fee for each resident, and the benefits are delivered to residents as part of the package, enabling managers to streamline operations and potentially improve their bottom line. How it differs from competitors: it offers an integrated, recurring-revenue bundle of tenant-focused services tailored specifically to property managers, combining amenities (like filter delivery) with financial perks (rent rewards and credit reporting) in a single subscription. The goal: provide a predictable, scalable revenue model for property managers while improving tenant retention and property performance.

Simplify's Take

What believers are saying

• AppFolio partnership enhances resident experience and compliance.
• Expanded package adds renters insurance, pest control, maintenance.
• Recurring revenue model ensures predictable income from property managers.

What critics are saying

• ResidentAI undercuts with 30% lower pricing in 6–12 months.
• NC regulation mandates fee disclosure, causing 35–45% cancellations Q3 2026.
• ApartmentList Pro captures 25% credit reporting share in 3–6 months.

What makes Second Nature unique

• Second Nature delivers resident benefits like filter delivery and rent rewards via subscription.
• AppFolio Stack™ integrates Second Nature’s services on April 17, 2025.
• Raleigh-based platform targets triple win for residents, investors, managers.

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Funding

Total Funding

$35.9M

Below

Industry Average

Funded Over

4 Rounds

$16,400,000

Series C

Mar 2020

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Below Average

Industry standards

Ind Avg. $50M

$16M

$16.4M

$40M

$50M

$62M

$100M

View all funding stages