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See's Candies

American-made candy retailer with quality confections

Overview

See's Candies makes and sells a wide range of candies and chocolates using fresh, preservative-free ingredients. Its products are made in the United States and sold through a network of more than 230 shops plus online ordering. The company emphasizes tasting experiences in its stores (samples offered to visitors) and friendly customer service, grounded in a 100-year tradition. See's differentiates itself through long-standing quality, American-made production, a large variety (over 100 candies), and a commitment to tradition and service rather than cutting-edge methods. Its goal is to deliver dependable, high-quality confectionery that reflects its heritage while expanding its nationwide presence and keeping customers satisfied.

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About See's Candies

Simplify's Rating
Why See's Candies is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer Goods

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$25M

Headquarters

San Francisco, CA

Founded

1921

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What believers are saying

  • October 2026 Komen campaign targeted $105,000 during See's 105th anniversary, strengthening brand goodwill.
  • July 2026 DOGust and October 2026 Pink Bordeaux drove traffic with cause-marketing products.
  • November 2026 Sonoma pop-up and Santee lease filing show continued retail footprint growth.

What critics are saying

  • April 2026 ransomware exposed employee and customer data; trust repair will take months.
  • Holiday pop-ups in Sonoma and Stuyvesant Plaza signal seasonal demand, not durable store expansion.
  • A single cyber breach threatens see's.com sales and loyalty data across its direct-to-consumer business.

What makes See's Candies unique

  • See's 105-year brand still sells premium boxed chocolate through 250-plus shops and e-commerce.
  • Limited-time launches like Milk Scotchmallow and Pink Bordeaux keep legacy recipes feeling fresh.
  • Partnerships with Susan G. Komen and 15/10 Foundation reinforce a family-friendly community brand.

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Funding

Total Funding

$25M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave
  • Flexible Work Hours

Company News

KSRO
Nov 9th, 2026
See's Candies pop-up store opening this Thursday in Sonoma.

See's Candies pop-up store opening this Thursday in Sonoma. Sonoma Valley shoppers with a sweet tooth won't have to wait much longer for local holiday treats. The Sonoma Index-Tribune reports the iconic Los Angeles-based chocolatier See's Candies is opening a temporary pop-up shop on Thursday, November 12th. Located in the Sonoma Marketplace at 201 West Napa Street, the shop takes over the space formerly occupied by Marketplace Haircutters next to Whole Foods. Shoppers should note that the pop-up will exclusively sell pre-packaged candies and gift items. Hours are scheduled for 10 a.m. to 6 p.m. Monday through Saturday, and noon to 5 p.m. on Sundays. The seasonal store will remain open in Sonoma through the end of December.

Hollywood Beat magazine
Oct 2nd, 2026
See's Candies partners with Susan G. Komen to support breast cancer awareness month.

See's Candies partners with Susan G. Komen to support breast cancer awareness month. See's Candies Marks 105 Years by Supporting Komen's Mission By: Angela Redding | Hollywood Beat magazine | October 1, 2026 Lead photo: See's Candies See's Candies is marking Breast Cancer Awareness Month with Susan G. Komen(R), supporting efforts to advance breast cancer research, expand access to care and provide resources for people and families affected by the disease. See's contributes & invites customers & employees to participate. The California-based chocolatier is making a direct $25,000 contribution to Komen and is inviting customers and employees to participate throughout October. In celebration of See's 105th anniversary, the company has set a campaign goal of raising $105,000. Make a donation. Customers can make donations at participating See's shops and online at sees.com. Donations will go directly to Susan G. Komen to support its work toward a future without breast cancer. See's employees will also take part in multiple More Than Pink Walks across the West during October and November. A pink twist on a See's classic. See's is adding a limited-edition treat to the campaign with its new Pink Bordeaux. The candy features See's signature Bordeaux brown sugar buttercream center, covered in white chocolate and finished with pink sprinkles. Limited-edition treat. The limited-edition treat comes in a co-branded See's Candies and Susan G. Komen box inspired by the breast cancer awareness ribbon. The Pink Bordeaux box will be available for $20 from October 1 through October 31, while supplies last, at See's shops and sees.com. A cause that touches so many. "That's what Bringing Joy is all about, and we're honored to carry that forward alongside Susan G. Komen," said Pat Egan, president and CEO of See's Candies. "This is a cause that touches so many, and it means a lot to Team See's to give our customers and employees another way to join us in showing their support this October." Partnership. Greer Horne, vice president of corporate partnerships at Susan G. Komen, said the organization appreciates See's commitment to supporting breast cancer patients and efforts to save more lives. The partnership combines See's 105-year history of bringing people together with Komen's work supporting people affected by breast cancer. To learn more about the partnership, purchase the limited-edition Pink Ribbon Box or donate, visit sees.com.

What Now Media Group
Sep 18th, 2026
See's Candies looking to replace Everbowl in Santee.

See's Candies looking to replace Everbowl in Santee. The company hopes to open a new location in Trolley Square at Santee Town Center. Published Date: September 17, 2026, 8:00 PM EDT See's Candies, an American candy company specializing in chocolates and other confections, is looking to open a new location in Santee at 9862 Mission Gorge Rd., Suite F. Ad ends in 9 The company recently submitted documents to the San Diego Department of Environmental Health and Quality to open a new location in the former home of Everbowl in Trolley Square at Santee Town Center. It is unclear when the new See's Candies location will open. Customers can expect the company's selection of chocolates, candies, and other treats. Founded in 1921, See's Candies was started by Charles See in Los Angeles, using recipes created by his mother, Mary See. The brand has since grown to more than 250 shops across the United States and internationally. See's Candies currently operates several locations throughout San Diego County, including shops in San Diego, La Mesa, El Cajon, Chula Vista, Escondido, Del Mar, and Encinitas. The company says it makes its candy using traditional recipes and premium ingredients, with offerings ranging from chocolates and truffles to its signature lollipops. Its shops also offer candy counters and free samples. See's Candies is famous for its classic chocolates, brittles, and lollipops, with fan-favorite options like the Dark Scotchmallow, Milk Bordeaux, and Toffee-ettes. For now, the Santee location remains in the planning stages, with the recent documents providing the latest indication of the company's plans for the Mission Gorge Road space. The company has not announced an opening date. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in San Diego Editorial Team Lead Joey Reams was born and raised in San Diego and received a Bachelor's Degree in Journalism at San Francisco State University. While there, he interned for several publications while serving as SFSU's News Editor at Golden Gate Xpress for a semester. After college, Joey has worked in the freelance industry for ten years and counting, writing about community news, the music industry, breaking news, pop culture, and other diverse topics. Before joining What Now Media Group, Joey worked as the News Editor for Pasadena Now. In his free time, he enjoys exploring new cities, trying delicious food, and attending concerts.

Palos Verdes Pulse
Aug 19th, 2026
See's Candies celebrates DOGust With a $105,000 goal to help Shelter Dogs by writer and contributor melisa mann.

See's Candies celebrates DOGust With a $105,000 goal to help Shelter Dogs by writer and contributor melisa mann. For generations of Californians, a trip to See's Candies has meant chocolate samples, familiar black-and-white shops and a little something sweet to take home. This August, the California-born chocolatier is using that tradition of bringing joy to help some four-legged friends in need. See's Candies is celebrating its fourth annual DOGust campaign, a month-long fundraiser benefiting shelter and rescue dogs through its partnership with the 15/10 Foundation. And this year, there's an especially fitting number behind the goal: In honor of See's 105th anniversary, the company hopes to raise $105,000. With August well underway, customers have already contributed nearly $70,000 toward that goal. A Sweet Tradition With a Bigger Purpose DOGust begins August 1, recognized as the universal birthday for shelter and rescue dogs whose actual birth dates are often unknown. See's has expanded the celebration into a month-long effort to raise awareness and funds for dogs waiting for their chance at a healthy life and permanent home. The company is once again partnering with the 15/10 Foundation, an organization dedicated to helping shelter and rescue dogs overcome some of the barriers that can make adoption more difficult. The foundation provides funding for essential medical and behavioral care, including support for dogs with serious health conditions. It also helps fund free or low-cost veterinary clinics in underserved communities and assists families facing veterinary expenses that could otherwise separate pets from the people who love them. For Southern California animal lovers, the impact hits close to home. The foundation works with rescue organizations across the country, including Wags & Walks and the LA County Animal Care Foundation here in Los Angeles County. By helping cover care for dogs with medical and behavioral needs, the program gives animals who might otherwise be overlooked a better opportunity to heal, be adopted and thrive. Nearly $70,000 and Counting Customers can contribute directly to the 15/10 Foundation at See's shops and online throughout August. Funds raised through DOGust help support the foundation's work with vulnerable shelter dogs and the organizations caring for them. The campaign is particularly meaningful to See's President and CEO Pat Egan, a longtime advocate for rescue dogs and a dog owner himself. "DOGust has become a special tradition for our company because it brings together our employees and our community for a cause that means so much to us," Egan said in announcing this year's campaign. Chocolate for You, a Treat for Your Pup Of course, it wouldn't be a See's celebration without something sweet. The limited-edition DOGust collection includes a new Chocolate-Filled Paw Box, filled with an assortment of See's favorites, along with DOGust-themed chocolate boxes and a See's DOGust bandana for four-legged fans. And while the chocolates are strictly for humans, dogs visiting See's shops throughout August can receive a complimentary dog treat while supplies last. Customers can also follow See's throughout the month for DOGust stories highlighting some of the dogs being supported by the campaign. Helping Shelter Dogs Find Their Next Chapter Behind the playful paw-shaped boxes and dog bandanas is a more serious challenge facing animal shelters and rescue organizations: dogs with significant medical or behavioral needs can be among the hardest to place. The 15/10 Foundation works to remove some of those obstacles by providing financial support for necessary care, giving rescue organizations greater ability to take on difficult cases and giving potential adopters fewer financial barriers when considering a dog with ongoing needs. That makes DOGust about much more than celebrating dogs for a month. It's about helping more of them get the care, second chances and forever homes they deserve. With nearly $70,000 already raised and the $105,000 goal within reach, there's still time for local dog lovers - and chocolate lovers - to be part of the effort before August comes to a close. To learn more about DOGust, shop the limited-edition collection or make a donation, visit See's Candies online or stop by a See's shop during August. To learn more about the work of the 15/10 Foundation, visit the organization online.

ISS Source
Aug 17th, 2026
Candy maker hit in ransomware attack.

Candy maker hit in ransomware attack. Aug 17, 2026 | News By Gregory Hale Los Angeles, California- based candy manufacturer, See's Candies suffered a ransomware attack in April and stolen personal information ended up on the Dark Web. See's Candies ended up notified on April 12 an unauthorized user accessed certain portions of its network and encrypted files on a subset of its servers. "We immediately launched an investigation and remediation effort with the assistance of outside cybersecurity experts and notified law enforcement," the company said in a notice to victims of the attack. "Its investigation determined that there was unauthorized access to portions of its network from April 11, 2026 to April 13, 2026. "We initially were unable to determine whether any files had been taken, but we later learned that the unauthorized user acquired certain files before encrypting them and that at least some of those files were available on the dark web," the company said. Because the incident involved encrypted files and a complex forensic review, See's Caandies said additional time was necessary to determine the scope of the incident, restore the reasonable integrity of its systems, and to identify the individuals whose personal information ended up stolen in the attack. Data stolen. As a part of its ongoing review of the impacted files available on the dark web, the company determined that one or more of those files contain victims' personal information, including your name and other details the company redacted from the notice. "As soon as we learned of the incident, we immediately launched an investigation and notified law enforcement," the company said. "We took steps to block unauthorized access to our network and to help prevent a similar incident from occurring again." See's Candies said it is continuing to review the impacted files for the presence of personal information. It added based on its investigation, this incident remained limited to the one-time event. The company does not currently have any evidence that identity theft or fraud has occurred as a result of this incident. See's Candies is a manufacturer and distributor of chocolates and confections. The company produces millions of pounds of candy a year from its own kitchens and factories in California, which it then sells through its retail shops and online store. The company's kitchens and factories operate in South San Francisco and Los Angeles, California. No further information was immediately available on who was behind the attack and how much the threat actors were seeking.

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