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Overview
Seez operates in automotive retail with a consumer marketplace and enterprise data analytics. Its consumer platform aggregates new and used car listings from trusted dealers and provides a smart search to help users search, compare, and buy or lease. Its business tools are subscription-based analytics that study market supply, listings, consumer behavior, grey market activity, and pricing to help dealers and manufacturers make data-driven decisions. The goal is to make car buying easier for shoppers while helping automotive businesses improve online and in-person customer experiences through analytics and AI.
About Seez
Industries
Data & Analytics
Automotive & Transportation
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Acquired
Total Funding
$18M
Headquarters
Dubai, United Arab Emirates
Founded
2016
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Simplify's Take
What believers are saying
- Lithia Motors plans to roll out Seez's Connect across its dealership network.
- Pinewood said Seez AI boosted FY25 revenue and benefits customers in 2026.
- Seez won Motor Trader's 2026 IT Innovation award with Pinewood.AI Powered by Seez.
What critics are saying
- Marshall Motor Group rollout slipped from Q1 2026 to second half 2026.
- Seez now depends on Pinewood’s North America pilot; stalled US dealership adoption kills growth.
- Pinewood can fully subsume Seez by 2027, erasing standalone brand relevance.
What makes Seez unique
- Seez’s reasoning-based AI powers Connect, Serve, and Reach across dealer workflows.
- Pinewood completed Seez’s acquisition in March 2025, embedding its data stack deeply.
- Seez combines marketplace signals and dealer analytics across Middle East and Europe.
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Funding
Total Funding
$18M
Below
Industry Average
Funded Over
6 Rounds
Benefits
Paid Vacation
Paid Holidays
Remote Work Options
Flexible Work Hours
Wellness Program
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -4%Pinewood Technologies, a UK-based cloud solutions provider for the automotive sector, has acquired UAE's Seez, an AI and machine learning tech leader, for $42 million. The acquisition aims to enhance Pinewood's technological capabilities by integrating Seez's advanced AI solutions. The deal is funded through cash and new shares, reflecting investor confidence. Seez is expected to significantly boost profits by 2026, having quintupled its annual recurring revenue in 2024.
Seez's CPO Andrew Kabrit leads AI conversations at the Global AI Show.
Autotech company Seez to launch its chatbot in the U.S. next week.
pinewood.ai also entered into a strategic commercial partnership with Seez to bolster its product offering as pinewood.ai prepare for expansion into the US market alongside Lithia Motors.
UAE-based Automotive SaaS company Seez has secured a $4.2 million investment to support its expansion into the US market.
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About Seez
Industries
Data & Analytics
Automotive & Transportation
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Acquired
Total Funding
$18M
Headquarters
Dubai, United Arab Emirates
Founded
2016
Seez is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today