Select Star

Select Star

Data discovery and governance platform

Overview

Select Star provides a data discovery and governance platform for businesses to define a single source of truth and manage data consistently. It works through a centralized interface that helps locate data assets, map current data models, show who uses which data, and identify changes needed for remodeling or classification. The platform differentiates itself by reducing data-analyst onboarding time and maintaining a reliable, consistent data foundation across both vendor ecosystems and open-source solutions. Its goal is to help organizations understand and govern their data efficiently, speeding up analysis and improving data quality.

Significant Headcount Growth

About Select Star

Simplify's Rating
Why Select Star is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

11-50

Company Stage

Series A

Total Funding

$17.5M

Headquarters

San Francisco, California

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Snowflake acquisition in November 2025 embeds technology into Horizon Catalog.
  • DATUMO Eval launched in 2025 verifies generative AI reliability at MWC.
  • Databricks Unity Catalog partnership enhances data discovery interoperability.

What critics are saying

  • Snowflake integration fails from cultural clashes, losing Shinji Kim in 6 months.
  • Databricks natively embeds lineage, cutting Select Star renewals in 12 months.
  • Collibra's Q1 2026 AI module steals mid-market share in 6 months.

What makes Select Star unique

  • Select Star automates metadata mapping across PostgreSQL, Tableau, and Airflow.
  • Provides single source of truth, reducing analyst proficiency time to one month.
  • Integrates lineage and discovery for AI governance in multi-cloud environments.

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Funding

Total Funding

$17.5M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$15M
Select Star
$30M
Kalshi

Benefits

Remote Work Options

Health Insurance

Home Office Stipend

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
KoreaTechDesk
Nov 25th, 2025
Snowflake Acquires Select Star for AI Governance

Snowflake has announced its acquisition of Select Star, a metadata governance platform, to enhance its AI data intelligence capabilities. The acquisition, announced in November 2025, will integrate Select Star's technology and team, including CEO Shinji Kim, into Snowflake's Horizon Catalog. This move aims to unify enterprise data governance and improve AI reliability by embedding Select Star’s automated metadata mapping into Snowflake's ecosystem.

Snowflake Inc.
Nov 24th, 2025
Snowflake to Acquire Select Star to Expand Horizon Catalog's View of Enterprise Data for Next-Gen AI

Snowflake to acquire Select Star to expand Horizon Catalog's view of enterprise data for next-gen AI. Today's leading enterprises have Snowflake at the center of their data estate. But the full context of their valuable data assets - including where they came from and how they're being used - is scattered across upstream and downstream systems like databases, BI platforms and orchestration tools. This fragmentation makes it difficult to discover the right data asset and understand the full context around it. Now, in the age of AI, this limited context is a problem not only for humans, but also for agents. Enter Snowflake Horizon Catalog, which provides unified context and governance for AI over all data. At Snowflake Summit 2025, Snowflake shared how Snowflake is extending Horizon Catalog capabilities like search and lineage to data and AI assets that exist in systems outside of Snowflake. To accelerate that vision, Snowflake is thrilled to announce that Snowflake has entered into a definitive agreement to acquire the Select Star team and platform technology. Select Star's integrations with database systems like PostgreSQL and MySQL, business intelligence tools like Tableau and Power BI, and data pipeline/orchestration tools like dbt and Airflow will help Snowflake expand Horizon Catalog's view of an enterprise's data estate. This broader context will help agentic AI experiences like Snowflake Intelligence and Cortex Code deeply understand an enterprise's data and how to extract insight from it. Its shared commitment to helping users discover, understand and gain insight from data using AI makes the Select Star technology a natural fit for Horizon Catalog. The Select Star team, which includes founder and CEO Shinji Kim, will play a key role in driving its next phase of innovation. Founded in 2020, Select Star's metadata context platform integrates a wide range of data sources into a unified model that powers data lineage, impact analysis and data discovery at scale. The Select Star technology brings clarity to complex environments and delivers the trusted context needed for AI, analytics and effective data governance. Snowflake is thrilled to welcome the Select Star team to Snowflake, where their expertise will help Snowflake advance its mission to empower every enterprise to achieve its full potential through data and AI. This material contains forward-looking statements, including about its future product offerings, and are not commitments to deliver any product offerings. Actual results and offerings may differ and are subject to known and unknown risk and uncertainties. See its latest 10-Q for more information. By submitting this form, I understand Snowflake will process my personal information in accordance with their Privacy Notice.

Maekyung Media Group
Feb 25th, 2025
Korea's No. 1 Economic Media

Artificial intelligence (AI) startup Selectstar announced on the 25th that it will hold the "Global AI Red Team Challenge" with the GSMA at the world's largest mobile exhibition "Mobile World Congress (MWC) 2025" in March.

Chosun Biz
Feb 25th, 2025
SelectStar hosts global AI Red Team Challenge at MWC 2025 in Barcelona

SelectStar will actively present 'DATUMO Eval' (다투모 이밸), an automation solution for generative AI reliability verification developed in-house, at 'MWC 2025.'

Maekyung Media Group
Feb 20th, 2025
Korea's No. 1 Economic Media

Selectstar, an artificial intelligence (AI) data startup, announced on the 20th that it has launched a solution called "DATUMO Evaluation," which automates reliability verification of generated artificial intelligence (AI) services.

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