GYC Vegas welcomes Hard Rock Cafe Las Vegas and four new clients in the first half of 2026. Las Vegas-based PR agency expands across key sectors, driving high-impact campaigns and strategic media placements Looking back at the last six months, I am incredibly proud of the variety of work its team has taken on" - Gina Yager, founder and director of GYC Vegas LAS VEGAS, NV, UNITED STATES, July 17, 2026 / EINPresswire.com / - GYC Vegas, a Las Vegas based public relations and marketing agency, announced a major expansion of its client roster during the first six months of 2026. The firm's mid-year growth is highlighted by the addition of the iconic Hard Rock Cafe on the Las Vegas Strip, along with new clients from the nonprofit, healthcare, workforce development, and technology sectors, driving high-impact campaigns and strategic media placements. "Looking back at the last six months, I am incredibly proud of the variety of work our team has taken on," said Gina Yager, founder and director of GYC Vegas. "To seamlessly pivot from promoting a major destination on the Strip to launching trade scholarships, mental health campaigns, and community advocacy initiatives requires deep local roots. That versatility is exactly what drives our best work." Key Client Wins & Projects GYC Vegas secured five diverse clients between January and June 2026, expanding its reach across entertainment, nonprofit, healthcare, and technology sectors: - Hard Rock Cafe Las Vegas - Directing regional public relations, media outreach, strategic community partnerships, influencer engagement, and local awareness campaigns for the high-volume Las Vegas Strip restaurant and entertainment venue. - Integrative Wellness Clinic of Nevada - Serving as corporate public relations counsel for Southern Nevada's largest mental health provider specializing in advanced neurofeedback, an evidence-based, EEG biofeedback brain training system. - Quality Training Centers - PR agency of record for Southern Nevada's longest-running independent trade school. - S.A.F.E. House - Leading public relations and community advocacy media campaigns for Southern Nevada's most trusted domestic violence organization. - Rare Evo - Providing regional media relations and community outreach for the annual digital assets and cryptocurrency conference focusing on the accelerating convergence of artificial intelligence, financial technology, and blockchain infrastructure. High-Impact Campaigns & Client Milestones GYC Vegas managed several significant initiatives for existing and new clients: - Gary Thompson Municipal Court Campaign - Worked alongside Thompson's campaign management team to provide social media management, digital marketing, and online presence support for his Henderson Municipal Court Judge, Department 1, which successfully advanced from the primary to the general election in November. - Hard Rock Cafe Las Vegas Digital Marquee VIP Event - Handling on-going PR initiatives, including a high-profile VIP event for the property's new wraparound digital marquee on the Las Vegas Strip. The event featured a sneak peek and positioned the marquee as a defining Las Vegas landmark update. - Integrative Wellness Clinic Henderson Expansion - GYC Vegas managed the March 2026 opening of the clinic's second location on Water Street and led the PR effort introducing the clinic to the community as it expanded beyond its original Centennial location. - Las Vegas Recovery Hospital Grand Opening - Planned the event and coordinated media relations for the January 2026 grand opening of Southern Nevada's first acute care hospital specializing in addiction recovery. The event drew Congresswoman Dina Titus, Clark County Commissioner Michael Naft, multiple Henderson City Council members, Nevada State Assembly representatives, and federal delegation representatives. - Let's Talk! Therapy Center Milestone Celebrations - Celebrated 17 years of providing the most advanced speech, physical, occupational, and applied behavior analysis (ABA) therapy. Additionally, marked the one year anniversary of Let's Talk! Child Development Center, the first of its kind in Las Vegas to seamlessly blend preschool education with therapy services, nurturing holistic growth and development. - Quality Training Centers Skills Lab Launch & Strategic Partnership - The agency launched Quality Training Centers' new Skills Training Lab, a simulated home environment designed to build real-world career readiness and a joint initiative with the National Association of Women in Construction (NAWIC) Las Vegas Chapter, introducing a full-tuition trades scholarship to the community. Agency Team Member Promotions To support its expanding portfolio, GYC Vegas has promoted two team members: With more than 23,000 views and 1,500 downloads of the "Get Your Chat on with GYC Vegas" biweekly podcast, the agency continues to foster business and community dialogue, hosting authentic conversations with notable local figures. Episodes are available across Apple Podcasts, Spotify, YouTube, and Podbean. Visit https://gycvegas.com/podcast/ to view and listen to all episodes. About GYC Vegas GYC Vegas is a Las Vegas-based boutique public relations and marketing agency that helps businesses, nonprofits, and brands share their stories, connect with the audiences that matter, and achieve measurable results. With over 75 years of combined experience, the agency serves a wide range of industries, from hospitality and gaming to technology, healthcare, career training, and nonprofit advocacy. GYC Vegas develops tailored strategies that include brand storytelling, media relations, social media, event promotion, and integrated marketing, combining local expertise with national insights to deliver campaigns that increase visibility, drive engagement, and produce tangible outcomes. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. 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Robert Debono welcomes Hard Rock Cafe's return to St George's Bay. The origianl Bay Street outlet closed down six years ago. by Tim Diacono 13 July 2026 Db CEO Robert Debono has welcomed the imminent reopening of a Hard Rock Cafe at St George's Bay, six years after its original Bay Street outlet closed down. The Bay Street outlet opened in 2000 as Malta's first Hard Rock Cafe and was later joined by locations at Malta International Airport and the Valletta Waterfront. However, it closed its doors in 2020 and was eventually replaced by Rainforest Cafe. Now, a new Hard Rock Cafe is set to open on the other side of the bay as part of the St George's Bay project. "For many people in Malta, that cafe was their first experience of the brand, but it quickly became a local favourite," Mr Debono said of the original Hard Rock Cafe. "Family celebrations, hen's parties, bachelor parties, nights out before the nights out, most of us have a memory there. Whether it was a special anniversary we celebrated, a first date or a first summer job." "When it closed 20 years later, back in 2020, we heard so many stories from people who still felt connected to the place." "So I'm very excited that, in the coming weeks, people can start reliving their memories a stone's throw from the original location in St George's Bay." "A full live music stage and those famous gourmet burgers. An exciting new chapter is being written from what started in Bay Street in 2000." Photo: Robert Debono/ LinkedIn Tim Diacono. Tim is a senior journalist and producer at Content House, driven by a love of good stories, meaningful human connections and an enduring appetite for cheese and chocolate.

5 Questions: George Goldhoff. 5 Questions with George Goldhoff President & CEO of Hard Rock Atlantic City and President of Casino Association of New Jersey When Hard Rock Atlantic City needed a new president, it chose George Goldhoff, who had been running the Hard Rock Cincinnati property. Goldhoff previously worked for MGM Resorts and PURE Canadian Gaming, and even had a hand in F&B, managing restaurants at the Plaza and Rainbow Room in New York City. He was recently appointed president of the Casino Association of New Jersey at a critical time for the Boardwalk casinos, faced with heated competition from casinos in New York City. In April, Goldhoff spoke with GGB Editor at Large Roger Gros at the East Coast Gaming Congress at the Hard Rock. To hear and view the full GGB Podcast, where Goldhoff talks about the Hard Rock, the proposed smoking ban in New Jersey, responsible gaming and prediction markets, visit GGBMagazine.com. GGB: Let's talk about your role with the Casino Association and cooperation with the city. In the past, it hasn't always been great. Hard Rock Chairman Jim Allen has criticized the city in the past. How's it been the last few years with Marty Small as mayor? George Goldhoff: I can only speak personally, from my viewpoint. It's been fantastic. He and I get along really well. We don't see eye to eye on everything, but we have a really cordial, collegial relationship. And I really like Marty as a person. He's done a lot of good things for the city. But we need more and want more. You now have a seat on the Casino Reinvestment Development Authority. What have you learned about that agency? It's really interesting. On the CRDA website, there's a master plan for Atlantic City commissioned by Governor (Chris) Christie in 2011 and adopted in 2012. It's very comprehensive at 190 pages. It breaks out Atlantic City into a variety of districts, including the entertainment district, and lists what should get done. The top two items of importance are (elimination of) blight and the perception of clean and safe. My view is that you could update the report today and not change those two things. What should Atlantic City do to improve? Goldhoff: The city has enormous potential and incredible upside. I'd like to see building codes enforced more strictly, and beautification in our parks and all around town. I'd like to see blight reduced. And I'd like to have a plan. It would help to have a safe, walkable entertainment district. Let's start from Pacific Avenue towards the beach, then we can build out. Let's talk about New York City. One casino is operating, Resorts World New York City. The other two, including a Hard Rock, won't be open until 2030 at the earliest. What does Atlantic City need to do to prepare? Goldhoff: Well, look, my heart and my responsibilities are here in Atlantic City. We realize that in 2026, there's going to be an immediate impact from Resorts World. I also think back and study history. Between 2007 and 2014, gaming was legalized in Delaware, Maryland, and - most importantly as it affects Atlantic City - Pennsylvania. In 2007, gross gaming revenues - for bricks-and-mortar; there was no digital back then - peaked out at about $5.2 billion. By 2014, the market bottomed out at $2.4 billion. It went down by about 45 percent. And five casinos went out of business. What can you can take away from that time? Goldhoff: One lesson we learned was that it's impossible to compete with convenience. People will drive miles down the road to play their slot machine. But when it comes to an experience, many will choose Atlantic City. We have the Boardwalk. We have the beach. We have a number of casinos in one place. We have world-class entertainment, the best restaurants, the best hotel rooms. And quite frankly, the tax rates in New York are very elevated compared to New Jersey. We can offer free play. We can offer our players a hotel room. We can get them tickets to some of the best shows in the world. We can get them on a great golf course. So it's a different experience. But knowing full well that this will have an immediate and large impact on the casinos in Atlantic City, we have to prepare.