SOverview
Hard Rock operates a global hospitality and entertainment brand that runs restaurants, hotels, and casinos with a rock-and-roll theme. The core experience blends American-style dining with a live music atmosphere and a curated collection of music memorabilia, which started organically from a customer’s guitar request and grew into the brand’s hallmark. The business model spans multiple hospitality verticals, including themed cafes, hotels, and casino gaming venues, all unified under the Hard Rock brand. Unlike many competitors, Hard Rock is owned by the Seminole Tribe of Florida, which acquired the brand in 2007, enabling strategic expansion in gaming and hospitality across the world. The company’s goal is to deliver immersive entertainment-centered experiences through consistent branding, hospitality, and iconic memorabilia across its global network.
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About Seminole Hard Rock
Industries
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Virginia Beach, VA
Founded
1971
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What believers are saying
- Tejon’s October 21, 2026 $725 million expansion adds 406 rooms by summer 2028.
- Accor partnership should widen international hotel pipeline and accelerate openings after November 2026.
- Hollywood’s 2026 concert and dining programming deepens non-gaming revenue around Hard Rock Live.
What critics are saying
- DraftKings litigation over Florida exclusivity escalates into 2027 regulatory fights and injunction battles.
- Jeanne O’Grady’s September 10, 2026 negligence suit exposes crowded-floor safety and payout risk.
- Florida dependence remains existential: any compact loss would gut Seminole Hard Rock’s core advantage.
What makes Seminole Hard Rock unique
- Seminole Tribe’s 2007 ownership unifies Hard Rock, gaming, hotels, and loyalty.
- Hard Rock International’s November 9, 2026 Accor partnership expands global distribution and development.
- Hollywood’s Zona de Fuego, launched October 9, 2026, targets Florida’s Latin entertainment market.
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6 month growth
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21%Accor, Hard Rock International form global strategic partnership. Accor and Hard Rock International have formed a global strategic partnership that will expand loyalty and distribution opportunities for participating Hard Rock hotels while supporting the brand's international development through Ennismore. Under the agreement, which is subject to a successful closing, properties in the Hard Rock Hotels, Reverb by Hard Rock, Hard Rock Hotels & Casinos and Hard Rock Hotel & Residences portfolios will have the option to join Accor's ALL distribution and loyalty platform. Participating hotels will gain access to more than 125 million ALL Accor members worldwide, as well as Accor's global sales and distribution network. Hard Rock will continue to operate its own direct marketing and distribution channels. The partnership is expected to provide additional benefits to members of both ALL Accor and Unity by Hard Rock, including point conversion and status matching. According to the companies, guests can already experience benefits from the partnership at Hard Rock Hotel New York. "Hard Rock has always believed in the power of music, entertainment and hospitality to bring people together, and this partnership carries that spirit to more guests, in more places, than ever before," said Jim Allen, CEO, Hard Rock International. "Together with Accor and Ennismore, we are opening a new chapter for our brand, one that will introduce Hard Rock to exciting new destinations around the world and give Unity by Hard Rock members expanded access, reciprocal benefits and unforgettable new ways to experience our resorts." As part of the agreement, Hard Rock will join Ennismore as a partner brand, with Ennismore and the broader Accor development team overseeing expansion into international markets. The development strategy will focus on Europe, the Middle East, Asia and the Pacific, including destinations where the Hard Rock hotel brand does not currently have a presence. "This landmark partnership is a powerful demonstration of the strength, scale and global reach of ALL Accor, our unique platform connecting more than 125 million members across 110 countries with exceptional brands and experiences," said Sébastien Bazin, chairman/CEO, Accor. "Combined with Ennismore's unrivaled expertise in operating culturally relevant lifestyle brands and experiences, we have a tremendous opportunity to accelerate Hard Rock Hotels' global expansion and unlock significant value for all our stakeholders."
Accor group & Hard Rock International sign global strategic partnership. Hard Rock Hotels & Casinos to Join the ALL Accor Distribution & Loyalty Platform ALL Accor and Unity by Hard Rock members to receive reciprocal benefits Ennismore to serve as the primary driver of Hard Rock's hotel development globally. Hollywood, FL - WEBWIRE - Monday, November 9, 2026 Accor, a global leader in hospitality, and Hard Rock International, a renowned entertainment and hospitality brand, have announced a global strategic partnership covering loyalty, distribution, and international development. Upon successful closing of this transaction, this partnership will enhance the loyalty programs for both ALL Accor and Unity members while broadening Hard Rock's distribution network. In addition, Ennismore, the fastest-growing lifestyle hospitality company, will provide development and operational support, strengthening the growth opportunities for the Hard Rock brand portfolio. Guests can already experience the benefits of this partnership at Hard Rock Hotel New York, an iconic destination that reflects the energy and hospitality of the global brand. Hard Rock Joins the ALL Accor Distribution & Loyalty Platform Hotels within the Hard Rock brand portfolio, including Hard Rock Hotels, Reverb by Hard Rock, Hard Rock Hotels & Casinos, and Hard Rock Hotel & Residences, will have the option to join the globally renowned ALL Accor distribution and loyalty platform, gaining access to over 125 million ALL Accor members worldwide. Accor will connect participating Hard Rock hotels to its global sales and distribution network, broadening the brand's reach, while Hard Rock continues to operate its own direct marketing and distribution channels. The partnership aims to enhance access to benefits for members by bolstering both loyalty programs - ALL Accor and Unity by Hard Rock - including point conversion and status matching, helping to quickly introduce this new partnership to existing members. Ennismore to accelerate development of Hard Rock Hotels internationally Joining Ennismore as a partner brand, the group will oversee the development of the Hard Rock brand, leveraging its global development team and strong track record and expertise in expanding lifestyle brands across major markets. Led by Ennismore and the wider Accor development team, the group will grow the brand across Europe, the Middle East, Asia, and the Pacific, expanding into new markets and destinations for the first time. "Hard Rock has always believed in the power of music, entertainment and hospitality to bring people together, and this partnership carries that spirit to more guests, in more places, than ever before," said Jim Allen, Chief Executive Officer of Hard Rock International. "Together with Accor and Ennismore, we are opening a new chapter for our brand, one that will introduce Hard Rock to exciting new destinations around the world and give Unity by Hard Rock members expanded access, reciprocal benefits and unforgettable new ways to experience our resorts." Sébastien Bazin, Chairman & CEO of Accor, said: "We are incredibly proud and excited to partner with Hard Rock, one of the world's most iconic and globally recognized hospitality and entertainment brands. With its extraordinary heritage, powerful identity and unique ability to connect music, entertainment and hospitality, Hard Rock will bring an exciting new world of experiences to our guests, while opening up exceptional opportunities to connect with new audiences around the globe. This landmark partnership is a powerful demonstration of the strength, scale and global reach of ALL Accor, our unique platform connecting more than 125 million members across 110 countries with exceptional brands and experiences. Combined with Ennismore's unrivalled expertise in operating culturally relevant lifestyle brands and experiences, we have a tremendous opportunity to accelerate Hard Rock Hotels' global expansion and unlock significant value for all our stakeholders. Together, we are bringing the power of two exceptional platforms to build something truly distinctive and further reinforce our leadership in lifestyle hospitality worldwide." Image Credits: First: Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, and Sebastian Bazin, Chairman and CEO of Accor, commemorate the landmark partnership between their two groups in Ft. Lauderdale on November 2, 2026. Second: John Rees, Senior Vice President of Hotels, Hard Rock International; Phil Zrihen, Deputy CEO of Ennismore and CEO of its Lifestyle Collective; Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming; Sebastian Bazin, Chairman and CEO of Accor; Jeff Hook, COO of Hard Rock International; and Agnes Roquefort, Chief Development Officer Luxury & Lifestyle of Accor, celebrating the landmark partnership between Hard Rock International and Accor in Ft. Lauderdale on November 2, 2026. Third: Hard Rock Hotel New York, Lobby Photo courtesy of AJ Shorter for Hard Rock International & Accor WebWireID363915 This news content was configured by WebWire editorial staff. Linking is permitted. 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Ohio casino revenue increases 12.6% for September to $87.7m. Slot machine revenue across the state totaled $65.4m during the monthly period and rose 12%, while table games in Ohio accounted for $22.3m of September revenue and increased 14.7%. Key Points For Ohio sports betting, total revenue increased 12.5% during September to $87.7m, including $85.5m from online operations Hollywood Columbus accounted for the most revenue of any Ohio property for September, rising 20.1% to $26.5m The Ohio Casino Control Commission has reported the state's casino activity for September 2026, as commercial operators managed to generate $87.7m of total revenue, equating to growth of 12.6%. Hollywood Columbus Casino drove the most revenue of any gaming property in Ohio with $26.5m for September, representing an increase of 20.1%. Jack Cleveland Casino followed with just over $20.9m of revenue for September, rising 7% year-over-year. Hard Rock Cincinnati and Hollywood Toledo Casino generated respective September revenues of $20.5m and $19.8m, equating to increases of 15.6% and 6.9%. Slot machine revenue across the state totaled $65.4m during the monthly period and rose 12%, while table games in Ohio accounted for $22.3m of September revenue and increased 14.7%. For sports betting in Ohio, revenue for the industry increased 12.5% during September to $87.7m, including $85.5m from online operations - representing growth of 11.1%. Ohio Casino revenue history - 2026. Retail sports betting accounted for just $2.2m of Ohio's total betting revenue for September, but still managed to increase 121.3% year-over-year. Ohio's increase in sports betting revenue for September was reported despite having also witnessed a decrease in its total sports betting handle, which fell 2.2% to just over $945.3m. On October 6, the Ohio Casino Control Commission issued 10 cease-and-desist orders to prediction market operators currently active in the state, including Robinhood, Coinbase, Novig, Underdog and Polymarket. Kalshi remains involved in litigation with the Ohio regulator, having recently suffered a loss after the US Court of Appeals for the Sixth Circuit ruled against its disputes with policymakers in Ohio and Tennessee on September 28. Each of the operators served with cease-and-desist orders were given 14 days to respond and shut down their respective prediction market operations in Ohio. Good to know The Ohio Casino Control Commission became the third US state to withdraw its membership from the NCPG in September, citing the organization's decision to partner with Kalshi
Ohio casino revenue surges 12.6% to $87.7 million in September. November 2, 2026 · 11:56am ET | 8:56am PT Email, LinkedIn, and more Ohio's casinos brought in $87.7 million in revenue in September, marking a 12.6% year-over-year increase. Figures released by the Ohio Casino Control Commission showed that slots generated the largest share of revenue at $65.4 million, up 12%, while table games accounted for the remaining $22.2 million, up 14.7%. Hollywood Columbus led the state's four casinos in revenue and year-over-year growth, with revenue climbing 20.1% to $26.5 million. Slot revenue rose 17.6% to $20.5 million, and table game revenue increased 29.7% to $6 million. Jack Cleveland had the second-highest revenue, which rose 7% to $20.9 million. Slots grew 8.9% to $13.5 million, while table games climbed 3.8% to $7.5 million. Hard Rock Cincinnati recorded $20.5 million in revenue, up 15.6%. Slots brought in $13.8 million, up 8.2%, and table games generated $6.6 million, a 34.6% increase. Hollywood Toledo generated the lowest revenue of the four casinos, although its total still increased 6.9% to $19.8 million. Slots rose 11.2% to $17.6 million, while table games fell 18.5% to $2.2 million.
Graham Brooks retires after 11 years promoting Hard Rock Hotels. * By Louisa Woolf * 2 November 2026 After 46 years in travel, Graham Brooks has retired from his role as Business Development Manager, following 11 years promoting Hard Rock Hotels. Graham left last Friday (30 October), but says people 'probably haven't seen the last' of him, as he plans to take on occasional travel-related work in the new year, rather than retire completely. Graham began his career in 1980, working at a travel agency in WH Smiths. He went on to work in retail and tour operating, including a spell with Kuoni, before setting up his own agency, Graham Brooks Travel, in Stockport, which he ran for 18 years. Since 2015, he has been promoting Hard Rock Hotels, specifically for hotels in Mexico and the Dominican Republic. Some of his favourite memories came from the many fam trips he took, including 16 visits to Mexico. "I've never touched tequila since the first trip," he said. Looking back on his time with the brand, he said he 'enjoyed working with some fantastic travel agents' and is 'really proud of how Travel Gossip has brought the brand on, and sort of taken it from strength to strength'. He said one of the biggest challenges had been building awareness of UNICO 20°87° Riviera Maya and AVA Resort Cancun (both owned by Hard Rock parent PAM Hotels), which were new brands to the UK market. Graham said he had enjoyed working with agents and the people he met through the job. "It's a fun brand. You know the old saying, if you enjoy what you do, you never work a day in your life. I can honestly say that about my whole career. I've been very fortunate." In his four and a half decades in the industry, Graham said it had changed entirely. "I think things have changed, but what a resilient industry," he said, "I can remember for years, people saying, oh, the travel agent's days are numbered and what have you. Well, how false was that, because here they are still strong." Despite running his own agency for 18 years, Graham said he wouldn't go back to being a travel agent. "I couldn't do it now. I wouldn't have the patience to deal with the public. I think travel agents really do an incredible job dealing with that," he said. For now, he plans to 'take a breather' and spend more time at home in Stockport and at his new static caravan in Lancashire. "My plan is, absolutely nothing til at least the new year," he said. "I've spent my entire working life in the travel business. I've done the travelling. I actually want to stay at home more." His only trip currently booked is a three-night visit to Oslo next month for the Christmas market. "Other than that, I've got nothing booked at all. And that's not like me," he said. "Sounds boring, but when you've worked in travel, you've been fortunate enough to do the business class flights and stay hotels that you couldn't necessarily afford. It's a huge privilege." Graham said it was the people he would miss most, admitting: "It sounds really cliché, but I'll miss the people the most, and the events." He said his job had become a big part of his social life because he was working alongside people he genuinely wanted to spend time with. "I always used to say that going on a conference or a fam trip was like going to work with like 10 of your best mates." He added: "Very often I prefer going on a fam trip to going on holiday because you do more." He said he would miss the people he had worked with, particularly Janice Adey (pictured below), with whom he has worked for around nine years. The pair have become good friends and often go to the theatre together, a tradition they plan to continue after he leaves.
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About Seminole Hard Rock
Industries
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Virginia Beach, VA
Founded
1971
Seminole Hard Rock is Hiring for 827 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs