Send Technology

Send Technology

SaaS-based underwriting workflow automation

Overview

Send Technology Solutions Ltd. provides a SaaS underwriting platform for commercial and specialty insurance, unifying workflows for insurers, reinsurers, and MGAs. Its Underwriting Workbench automates submissions, renewals, and endorsements, combining data from silos and using Smart Submission with generative AI to extract and triage information from emails and documents. The system is modular and integrates with legacy systems, offering task management, document generation, compliance checks, and advanced rating to speed submission-to-quote. The goal is to help insurers scale operations, improve efficiency, and achieve better risk selection through a data-driven, integrated underwriting environment.

About Send Technology

Simplify's Rating
Why Send Technology is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$11.9M

Headquarters

London, United Kingdom

Founded

2017

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People at Send Technology who can refer or advise you

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Simplify's Take

What believers are saying

  • Deloitte partnership enables global distribution to commercial and specialty carriers worldwide.
  • Senior hires (Pass, Ritchie, White) strengthen technology, revenue, and operational scaling capabilities.
  • AI-driven Smart Submission automates submission triage, reducing underwriter administrative burden significantly.

What critics are saying

  • Duck Creek and Guidewire's integrated platforms lock in enterprise carriers, eroding Send's pre-bind positioning.
  • Open-source AI frameworks like LangChain commoditize Send's proprietary Smart Submission orchestration layer.
  • Deloitte partnership fails to convert tier-1 carriers, stalling North American expansion momentum.

What makes Send Technology unique

  • Composable platform integrates legacy systems via APIs without rip-and-replace deployment.
  • Send Agentic Framework orchestrates multi-vendor AI agents while maintaining data governance.
  • Processes $26bn+ GWP annually with pre-built workflows for 40+ lines of business.

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Funding

Total Funding

$11.9M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$11.9M
Send Technology
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Enhanced Parental Leave

Mental Health Support

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

0%
Insurance Innovation Reporter
Nov 17th, 2025
Send Names Daniel Pass Chief Technology Officer

Send names Daniel Pass Chief Technology Officer. Pass will lead technology strategy and platform development to support Send's global growth and scalability. (Daniel Pass, no relation to Joe. Source: Perenna.) Send Technology Solutions Ltd (London) has appointed Daniel Pass as Chief Technology Officer to lead the company's technology strategy and oversee the continued development of its insurance platform. Pass joins Send from London-based mortgage bank Perenna, where he had served as Chief Technology Officer, guiding the firm through its launch with a focus on secure, scalable systems. He previously held senior roles at Cheshire-based bookmaker Betfred as Technical Director and Chief Architect, and has led large-scale architecture and transformation initiatives across startups, scale-ups, and FTSE 100 companies. In his new role, Pass will be responsible for advancing Send's platform architecture, enhancing functionality, and enabling scalable growth as the company expands its international footprint. "Send is driving significant and tangible change in the insurance market," says Pass. "I was immediately impressed by their award-winning underwriting platform, but also by the appetite for growth and continuous innovation that runs through the business. As a 'tech person' through and through, I know I've found the right fit for my own values and skills, and I can't wait to support Send in delivering the next generation in insurance platforms." "The right CTO is essential for any fast-growing InsurTech company," says Andy Moss, Chief Executive Officer, Send. "That person needs to not only understand our mission and technology, but also have the vision to support our ambitions, and the expertise to scale our offering as we grow. Dan has all of these important qualities and the necessary experience to help us achieve our international ambitions."

FF News
Jun 3rd, 2025
Send Independently Verified As A Leader In Insurtech Security With Prestigious Soc 2 And Iso 27001 Certification

Leading InsurTech Send Technology Solutions Ltd (Send) has successfully obtained both SOC 2 (System and Organisation Controls) and ISO 27001 certifications, joining an elite group of just 13% of SaaS providers with dual accreditations.These accreditations represent a significant milestone in Send’s ongoing commitment to robust standards of data security, transparency, reliability, integrity, and customer trust. The achievement of SOC 2 in particular underscores Send’s continued expansion in the US market, as compliance has become a critical standard in the US for technology companies seeking to demonstrate rigorous data protection practices.To achieve SOC 2 Type 2 compliance, companies must demonstrate that they have implemented effective controls and processes that align with the five Trust Services Criteria (TSC): security, availability, processing integrity, confidentiality, and privacy.Send was initially awarded the internationally recognised ISO 27001 certification in 2022, but has now renewed its certification under the more rigorous and updated 2022 standards.Ben Huckel, co-founder and Chief Operating Officer of Send, spearheaded the accreditation process. He stated: “In an era of increasing cyber threats and data vulnerabilities, achieving SOC 2, in addition to our renewed ISO 27001 certification, isn’t just a checkbox exercise; it’s a long-term promise to our customers.It gives them confidence that their sensitive data is protected by rigorous, independently verified security standards. In the global InsurTech landscape, where less than 15% of companies achieve this level of dual certification, we’re not just meeting expectations, we’re setting a new benchmark for responsible technology that puts data protection at the heart of innovation.”

Insurance Innovation Reporter
Jun 2nd, 2025
Send Names Steve Ritchie Chief Revenue Officer

Send Technology Solutions Ltd (London) has named Steve Ritchie as Chief Revenue Officer, an appointment that the company says constitutes a significant step in its strategy to expand in North America and scale globally.

Reinsurance News
Oct 23rd, 2024
Send partners with Deloitte to deliver its underwriting workbench platform worldwide

Send Technology Solutions (Send), a UK-based Insurtech software company, has partnered with Deloitte to deliver Send's underwriting workbench platform to commercial and specialty carriers worldwide.

Intelligent Insurer
Jun 17th, 2024
Insurtech Send taps former Just Eat leader for top tech post

Chris Newton (pictured left) has been appointed as new chief technology officer of Send, while co-founder Matt McGrillis (pictured right) have moved to take a newly created role of chief product officer.

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