Sendero Consulting

Sendero Consulting

Management consulting optimizing technology and operations

Overview

Sendero Consulting is a management consulting firm that helps organizations optimize technology, improve operations, boost workforce productivity, and enhance customer experience to deliver measurable results at business speed. The company partners with clients across industries to turn strategy into action and drive lasting change through practical, outcome-driven work. What sets Sendero apart is its emphasis on the process—How they do it—focusing on executing strategies and delivering business impact, not just giving advice. The goal is to translate strategic plans into concrete actions that improve performance and customer experience, achieving tangible results quickly.

About Sendero Consulting

Simplify's Rating
Why Sendero Consulting is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Energy

Financial Services

Healthcare

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2004

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Simplify's Take

What believers are saying

  • August 2026 Inc. 5000 recognition strengthens recruiting and client credibility.
  • April 2026 Aera partnership opens decision-intelligence work in energy, manufacturing, and consumer sectors.
  • May 2026 Hartigen partnership and July 2026 Torq deal broaden billable transformation opportunities.

What critics are saying

  • Torq integration can disrupt delivery quality and client retention through 2027.
  • Aera and Hartigen can disintermediate Sendero if clients buy software-first implementations directly.
  • Consulting demand stays cyclical; 457 employees and six offices raise utilization pressure quickly.

What makes Sendero Consulting unique

  • Sendero’s 2025 rebrand centers the firm on execution, not strategy theater.
  • July 2026 Torq acquisition adds AI custom development, data engineering, and 90 consultants.
  • Sendero combines consulting depth with implementation partnerships across energy, utilities, and decision intelligence.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Company News

Dallas Next
Jul 28th, 2026
Sendero Consulting acquires Torq Consulting to advance ai-driven, 'bespoke' digital transformation.

Sendero Consulting acquires Torq Consulting to advance ai-driven, 'bespoke' digital transformation. Torq will keep its name and offices in Plano, operating as Torq, a Sendero Company. The deal adds about 90 consultants to Sendero. Sendero Consulting founder and CEO Bret Farrar, left, and Torq Consulting founder and CEO Chad Staiger. [Photos: Sendero Consulting] Dallas-based Sendero Consulting today announced the acquisition of Torq Consulting. Torq specializes in accelerating digital transformation through AI-powered custom development, data engineering and analytics. The move adds about 90 consultants to Sendero's roster. It significantly expands the firm's technical capabilities in digital transformation, AI-powered custom application development and advanced data analytics. Via the acquisition, Sendero strengthens its existing industry expertise in healthcare, energy and utilities, manufacturing and financial services. It also adds Plano-based Torq's specialized experience in automotive, airlines and consumer services. Terms of the deal were not disclosed. Sendero founder and CEO Bret Farrar said that for decades businesses had to adjust their processes to fit packaged software's requirements. "AI-powered custom development changes that equation entirely - allowing tailored, bespoke solutions to be built directly around the business to drive true innovation and differentiation," Farrar said. "Torq brings the technical depth and the track record to do that at scale, and this acquisition instantly expands our ability to deliver those results for our clients nationwide." AI-enabled 'bespoke enterprise solutions' Since its founding in 2020, Torq has built a reputation for helping organizations through high-impact digital transformations. The firm applies AI-powered custom development and data-driven business intelligence to do it. The firm will keep its name and offices in Plano, operating as Torq, a Sendero Company. That structure provides seamless continuity for existing clients while allowing collaborations involving both firms. Chad Staiger, founder and CEO of Torq Consulting, called combining forces with Sendero "a milestone moment that instantly elevates" what Torq can offer to both clients and team members. "Sendero carries an incredible reputation and long-standing history of brand recognition in their markets, backed by deep industry experience," Staiger said. "We are gaining the rapid scale needed to execute larger, more complex digital transformations while staying firmly committed to our shared values." A Dallas consulting firm's next chapter Founded in 2004 by Bret Farrar and his wife, Ruth Farrar - the company's chief operating officer - Sendero has grown steadily since. In late 2025, the firm began a comprehensive rebrand to focus on the "how" of business transformation. Acquiring Torq "marks a pivotal chapter in Sendero's ongoing growth story," the company said, supercharging its ability to deliver "bespoke enterprise solutions." Torq adds key technical strengths, including modernized product engineering, data strategy, governance and modeling, as well as advanced AI enablement. Track Dallas-Fort Worth's business and innovation landscape with its curated news in your inbox Tuesday-Thursday. One quick signup, and you're done. Share via:

Sendero Consulting
Jul 28th, 2026
Sendero acquires Torq Consulting to accelerate technology capabilities - Sendero Consulting

Strategic acquisition integrates cutting-edge AI-powered custom development, data analytics and business intelligence to drive bespoke, transformational business solutions

Digital Media Net
Apr 14th, 2026
Sendero Consulting announces strategic partnership with Aera Technology to deliver Decision Intelligence at scale.

Sendero Consulting announces strategic partnership with Aera Technology to deliver Decision Intelligence at scale. 30 seconds ago The collaboration helps organizations achieve greater speed, precision, and agility. DALLAS, TX / ACCESS Newswire / April 14, 2026 / Sendero Consulting, a full-service management consulting firm, today announced a strategic partnership with Aera Technology, the leader in decision intelligence, to help enterprises digitize and automate decision-making across their value chains to improve agility, operational performance, and sustainability. Across industries-including energy, manufacturing, and consumer sectors-the partnership enables organizations to benefit from Sendero's comprehensive consulting services and Aera Technology's agentic decision intelligence capabilities. Powered by Aera, enterprises can orchestrate decisions across complex operations through a unified platform that integrates data, analytics, AI, and automation. Aera senses changes, evaluates tradeoffs, recommends and executes actions, and continuously learns and improves decision-making. Aera Technology was recently named a Leader in the 2026 Gartner(R) Magic Quadrant(TM) for Decision Intelligence Platforms*, a recognition that the company believes establishes decision intelligence as a distinct enterprise software category and validates its critical role in driving measurable business impact. "Partnering with Aera aligns with Sendero's commitment to delivering holistic support for organizations navigating technology optimization efforts," said Jeff Schar, Managing Director and Partnerships Lead at Sendero. "This collaboration underscores our shared vision of providing advanced decision intelligence and strategic consulting to drive tangible results for our clients." "Our partners play an important role in helping customers accelerate time to value and drive measurable outcomes as they scale decision intelligence," said Fred Laluyaux, Co-Founder and CEO, Aera Technology. "We're already seeing this take shape in our recent work across the energy sector, including major utilities. We look forward to working with Sendero to extend these capabilities." As an Aera Technology partner, Sendero will leverage its comprehensive management consulting services and expertise with Aera's decision intelligence capabilities to support clients' strategic objectives and scalability. [Gartner, Magic Quadrant for Decision Intelligence Platforms, David Pidsley, Carlie Idoine, Kevin Quinn, Gareth Herschel, Kjell Carlsson, 26 January 2026.] [Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.] [Gartner does not endorse any company, vendor, product, or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.] About Sendero Consulting Sendero is a management consulting firm delivering the "how" behind business transformation. Sendero empowers clients to identify operational challenges, plot valuable and effective solutions, and drive tangible results at business speed. Anchored in deep domain expertise and fueled by an award-winning culture, Sendero partners with clients nationwide across a diverse range of industries. With offices in six strategic markets-Atlanta, Austin, Dallas, Houston, Nashville, and Phoenix-Sendero moves beyond the why and achieves the crucial how. Learn more at www.senderoconsulting.com. About Aera Technology Aera Technology is the leader in agentic decision intelligence and creator of Aera, the first decision intelligence agent. Aera understands how your business works, recommends the best actions, executes decisions end-to-end, and learns from every outcome. By empowering enterprises to optimize and automate decisions, Aera enables greater sustainability, intelligence, and efficiency. Learn more at www.aeratechnology.com.

Sendero Consulting
Feb 2nd, 2026
Sendero and Hartigen Solutions announce strategic partnership: Delivering accelerated time-to-value for PowerOptix(R) implementations

Sendero and Hartigen solutions announce strategic partnership: delivering accelerated time-to-value for PowerOptix(R) implementations. DALLAS, TX - Sendero, a management consulting firm specializing in the energy and utilities sector, alongside a diverse range of other industries, and Hartigen, a leading Bid-to-Bill platform for North American power markets, today announced their formal Strategic Implementation Partnership. The partnership is highlighted by years of demonstrated success and sustained momentum across their joint client base. The partnership, built on a shared commitment to customer success, combines Hartigen's PowerOptix(R) technology with Sendero's deep domain expertise and execution-focused delivery model. This synergy has already translated into measurable realized value and accelerated time-to-value for ISO (Independent System Operators) and RTO (Regional Transmission Organizations) market participants across the U.S., including multiple ongoing, high-impact implementation projects. Proven operational excellence drives client outcomes. Sendero serves as a strategic implementation partner for the PowerOptix(R) platform, leading the end-to-end transformation, including project management, business analysis, and critical system configuration. This ensures clients move beyond technology adoption to achieve rapid, tangible operational improvements and successfully navigate their implementation lifecycle, focusing on broader organizational and process transformation. "Our partnership with Hartigen's success is rooted in a unique, powerful synergy that can be attributed to two foundational pillars: a shared, humble commitment to the customer and decades of unparalleled expertise in the wholesale power market," said Jay Jayasuriya, Principal at Sendero Consulting. "By combining our execution-focused delivery model with the agility of the PowerOptix(R) platform, we've delivered truly measurable operational improvement and drastically accelerated the realization of value for our clients." "Sendero has consistently demonstrated the depth of expertise and execution excellence required to deliver real outcomes in today's complex power markets," said David Potts, CEO of Hartigen. "Our Strategic Implementation Partnership formalizes a collaboration that has already produced measurable results for our joint clients. By pairing Sendero's domain knowledge with our PowerOptix(R) platform, we're accelerating time-to-value for market participants and setting the foundation for continued innovation and shared success in the years ahead." Looking ahead: joint goals and sustained momentum. Over the next 12 to 18 months, the Sendero and Hartigen partnership will expand its focus on helping customers adapt to continued market-level change and enhance their market readiness. This joint vision includes aggressively accelerating transformation by bringing Sendero's proven process and Wholesale Power Market expertise and PowerOptix(R) competency to a wider base of ISO/RTO market participants, expanding into new geographic regions. Furthermore, both organizations will continue to build expertise by significantly increasing the number of PowerOptix(R) proficient and certified Sendero team members to ensure delivery excellence for all future projects. About Hartigen Hartigen is a leading technology solutions and advanced analytics provider for the North American power markets, specializing in ISO/RTO and bilateral market operations. Its flagship PowerOptix(R) platform automates and optimizes critical processes, including bidding, offering, scheduling, settlement and invoicing, across all North American ISOs and RTOs. By leveraging deep industry expertise and a unique, patented software architecture, Hartigen helps market participants streamline operations, enhance transparency, and improve decision-making in an increasingly complex regulatory environment. To learn more, visit www.hartigen.com. About Sendero Sendero is a management consulting firm delivering the "how" behind business transformation. Sendero empowers clients to identify operational challenges, plot valuable and effective solutions, and drive tangible results at business speed. Anchored in deep domain expertise and fueled by an award-winning culture, Sendero partners with clients nationwide across a diverse range of industries. With offices in six strategic markets - Atlanta, Austin, Dallas, Houston, Nashville, and Phoenix - Sendero moves beyond the why and achieves the crucial how.

European Business Magazine
Mar 20th, 2025
Sendero Consulting Named a 2025 USA TODAY Top Workplaces Award Winner

DALLAS, TEXAS / ACCESS Newswire / March 20, 2025 / Sendero, a full-service management consulting firm, has earned the 2025 USA TODAY Top Workplaces award, issued by Energage.

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