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Sendle

Carbon-neutral parcel delivery platform for SMBs

Overview

Sendle is a parcel-delivery platform that serves small and medium e-commerce businesses by acting as a virtual courier and logistics service. It does not own a fleet; it partners with existing couriers and uses unused space in trucks to offer flat-rate, door-to-door shipping, with merchants buying labels and booking pickups through the platform that integrates with Shopify, eBay, and Etsy. It differentiates itself with a sustainability focus: the first 100% carbon-neutral shipping carrier in Australia and the U.S. and a certified B Corporation, achieved by purchasing carbon offsets, along with transparent pricing and no subscriptions or minimums. Its goal is to provide straightforward, affordable, and environmentally responsible shipping that simplifies e-commerce fulfillment for SMBs.

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About Sendle

Simplify's Rating
Why Sendle is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Automotive & TransportationConsumer SoftwareEnterprise SoftwareSocial Impact

Company Size

11-50

Company Stage

Series C

Total Funding

$68.4M

Headquarters

Sydney NSW, Australia

Founded

2014

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Simplify's take

What believers are saying

  • October 2026 website relaunch restores a known shipping brand to market.
  • McKenna Worldwide can rebuild around Sendle's merchant integrations and customer recognition.
  • E-commerce sellers still want simpler shipping than Australia Post and fragmented couriers.

What critics are saying

  • January 11, 2026 shutdown destroyed customer trust and merchant retention.
  • FAST Group liquidation and McKenna purchase stripped the business from its creditors.
  • The brand can relaunch without operational depth; one service failure kills it again.

What makes Sendle unique

  • Sendle built flat-rate SMB shipping on partner couriers, not owned trucks.
  • Its 2026 relaunch keeps a recognizable carbon-neutral, B Corp brand.
  • Shopify, eBay, and WooCommerce integrations gave Sendle distribution leverage.

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Funding

Total Funding

$68.4M

Below

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
$50M
$62M
$100M

Growth & Insights and Company News

6 month growth

-40%

1 year growth

0%

2 year growth

3%
Yahoo Finance
Jan 12th, 2026
Australia Post rival Sendle shuts down operations leaving small businesses in limbo

Australia Post rival Sendle shuts down operations leaving small businesses in limbo. Popular parcel delivery service Sendle has abruptly ceased operations, leaving Australian small businesses scrambling. The company, which positioned itself as an alternative to Australia Post, sent out an email to customers advising it would be halting all bookings for pickup and delivery "effective immediately". Customers were told parcels already picked up and in transit would be delivered "at the discretion of the delivery partner", including eBay, Shopify and Woo Commerce. Any existing bookings scheduled for pickup on January 12 or later will be cancelled. "We understand this may be disruptive to your business and we apologise for any inconvenience caused," the email sent to customers on Sunday morning said. In a statement provided to Yahoo Finance, Sendle said it had told customers that it was no longer taking any future bookings. "We are not able to provide any further comment at this time," the company said. Sendle started in 2014 in Australia and it claimed to have shipped more than 65 million parcels across three countries since its inception. Small business owners have shared their surprise over the shutdown online. Siddament, a Sydney business providing 3D printing materials, told customers it had been repacking all orders since Friday, and was now out of pocket by around $4,000. "I'm very sorry for the delay. This is going to take a day longer than expected. The site is disabled until we ship all pending orders," the business advised customers. CLD Fabrication, a Victorian metal fabrication business, told customers it received no warning ahead of the shutdown. "This affects us majorly as the good shipping prices allowed us to do flat rate shipping as well as the free shipping threshold," the business wrote. Deliveries cancelled months after US merger. In August last year, Sendle merged with FirstMile and ACI Logistix to form a new company called FAST Group. At the time, co-founder and chief executive, James Chin Moody, said he would continue to run Sendle from Sydney, and there would be no immediate impact on its workforce of 180 people. Sendle is backed by investors, including Federation Asset Management, Touch Ventures, Rampersand and King River Capital. However, Sydney-based Federation Asset Management reportedly froze investor withdrawals from its $100 million Federation Alternatives Investment Fund II in December.

SJE Tools
Aug 21st, 2025
Tariffs and Real World Impacts

Sendle are currently working on a new Delivered Duty Paid service - which will be available next month but just to be clear all prices for US Citizens will be imposed an additional 10% tax (which I believe is the current tariff for Australian import... but who knows!)

Business Wire
Aug 8th, 2025
Better together: FirstMile, ACI Logistix and Sendle merge to deliver more for shippers of all sizes

FirstMile, ACI Logistix and Sendle today jointly announced the strategic merger of the three entities, to operate under the unified vision and leadership of ...

Capital Brief
Aug 7th, 2025
Sendle Merges, Forms FAST Group, Expands

Sydney delivery startup Sendle has merged with ACI Logistix and acquired FastMile to form the FAST Group, aiming to expand further into the US market. The merger was funded by Federation, an early backer of Sendle. The new entity will be led by ACI Logistix's Keith Sommers and headquartered in California. Sendle's founder, James Chin Moody, emphasized that this move accelerates their growth by three years. Sendle previously raised $45 million in 2021 and $10 million last year.

Ricemill Group Pty Ltd
Mar 1st, 2025
We've Partnered with Sendle to Slash Your Shipping Costs! | - Offer ends 31/05/2025

Ricemill Group Pty Ltd has partnered with Sendle to slash your shipping costs!

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