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Senior Care Therapy

Geriatric mental health and NP services

Overview

Senior Care Therapy delivers in-person mental health and geriatric healthcare services to residents of long-term care facilities. Clinician-owned and operated, it provides psychological therapy and nurse practitioner services to seniors in subacute, long-term care, and assisted living settings, partnering with nursing homes and rehabilitation centers to offer on-site care. How it works: clinicians visit facilities to assess residents, provide psychotherapy, medication oversight, and other behavioral health services, with revenue generated from service fees paid by the facilities or resident care programs. Differentiation: a clinician-owned model focused on geriatrics and integrated behavioral health within long-term care settings, enabling closer collaboration with facility staff and tailored care for seniors. Goal: to improve residents’ mental and overall well-being through accessible, on-site geriatric behavioral health and medical services in long-term care environments.

Significant Headcount Growth

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About Senior Care Therapy

Simplify's Rating
Why Senior Care Therapy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Raritan, NJ

Founded

2008

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Simplify Jobs

Simplify's take

What believers are saying

  • Madison River Capital backed SCT in January 2024, funding expansion.
  • 2026 market updates name SCT a consolidator in senior-living clinical services.
  • Pelorus acquisition in November 2024 added physician-led psychiatry capabilities and broader clinical coverage.

What critics are saying

  • Hospitals and SNF operators can insource behavioral health, compressing SCT pricing by 2027.
  • Senior care reimbursement cuts or staffing shortages could halt facility expansion and margin growth.
  • If Madison River capital prioritizes an exit, SCT loses independence and acquisition momentum.

What makes Senior Care Therapy unique

  • Clinician-owned model keeps therapists and nurse practitioners embedded in facility workflows.
  • Senior Care Therapy serves 300-plus facilities across four East Coast states as of 2026.
  • Rocco Coniglio’s leadership links SCT to repeatable post-acute integration playbooks.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Flexible Work Hours
  • Paid Vacation

Growth & Insights and Company News

6 month growth

0%

1 year growth

14%

2 year growth

14%
PE Hub
Jan 10th, 2024
Madison River Capital backs mental health services provider Senior Care Therapy | PE Hub

The investment will be used by SCT for expansion.

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