Overview

Senior Care Therapy delivers in-person mental health and geriatric healthcare services to residents of long-term care facilities. Clinician-owned and operated, it provides psychological therapy and nurse practitioner services to seniors in subacute, long-term care, and assisted living settings, partnering with nursing homes and rehabilitation centers to offer on-site care. How it works: clinicians visit facilities to assess residents, provide psychotherapy, medication oversight, and other behavioral health services, with revenue generated from service fees paid by the facilities or resident care programs. Differentiation: a clinician-owned model focused on geriatrics and integrated behavioral health within long-term care settings, enabling closer collaboration with facility staff and tailored care for seniors. Goal: to improve residents’ mental and overall well-being through accessible, on-site geriatric behavioral health and medical services in long-term care environments.

Simplify's Take

What believers are saying

• Madison River Capital investment funds nationwide expansion.
• Telehealth home care broadens access beyond facilities.
• Workforce grows to 101-200 employees supporting operations.

What critics are saying

• Senior Counseling Group steals nursing home partnerships in 6-12 months.
• Care.com freelancers undercut fees at $23.37/hour in 6-12 months.
• Madison River Capital flips company in 3-5 years causing exodus.

What makes Senior Care Therapy unique

• Clinician-owned model delivers in-person psychological services to nursing homes.
• Partners with facilities in NJ, NY, PA serving over 10,000 residents.
• Matthew Barnas leads as CEO and Chief Medical Officer.

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