Using grassroots promotion to create brewery recognition. On this episode of the Brewer to Brewer Podcast ryan lavery of widowmaker brewing interviews dino funari of vitamin sea brewing co. Listen to the whole conversation on the Brewer to Brewer Podcast. Download below, or on Amazon, Pocketcast, or wherever you listen to podcasts. This episode is sponsored by: Its Tropics yeast is based on a London Ale strain, but All About Beer added a new gene to its genome that codes for a unique thiol-releasing enzyme. The enzyme converts the precursors in barley to free thiols that smell and taste like passionfruit and grapefruit. It's super clean. No off-flavors like burnt rubber or other sulfurous notes. Just tropical aromatics. You don't have to do anything unusual either, like mash hopping. Just pitch dry Tropics and supercharge your hazy IPA. What if the secret to a better batch of beer started before fermentation ever began? By understanding the way water chemistry impacts the sensory quality of finished beer, and by analyzing fermentation and other data, brewers can control sensory aspects of their product like never before. Sennos put together a free eBook that breaks down water chemistry fundamentals every brewer should know - no fluff, just the fundamentals. Download Water Chemistry for Brewers at sennos.com Malteurop Malting Company (MMC) is based in North America - specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC's commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at [email protected] or (844) 546-MALT (6258) for questions or to place your order. John Holl is the editor of All About Beer Magazine. [email protected]

Sennos launches Sennoselect Flagship Brewery Program to shape the future of fermentation. Jul 23, 2026, 11:25 ET New initiative brings leading craft breweries together with Sennos to advance fermentation intelligence and set a new standard for fermentation performance DURHAM, N.C., July 23, 2026 /PRNewswire-PRWeb/ - Sennos, the architect of fermentation intelligence, today announced the launch of its Sennoselect Flagship Brewery Program, an exclusive initiative designed to bring together some of the most innovative craft breweries in the U.S. to help shape the future of fermentation. The program is focused on select craft breweries that deploy the Sennosystem fermentation intelligence platform across their operations. Instead of relying on periodic sampling and manual checks, Sennosystem offers a continuous, deep view of fermentation performance, enabling teams to plan production proactively and act early, while issues are still manageable. Sennos' groundbreaking sensing and AI-driven analysis give breweries a clear understanding throughout the fermentation process, improving product consistency and operational efficiency. "Fermentation remains the most important and least visible process in brewing," said Jared Resnick, founder and CEO of Sennos. "The breweries joining the Sennoselect Flagship Brewery Program are industry leaders committed to innovation, quality, and continuous improvement. Together, we are building a community that will help define what the next generation of fermentation intelligence looks like." The Sennoselect Flagship Brewery Program is designed as a strategic partnership between Sennos and some of the nation's leading craft breweries, launching with Kona Brewing Hawai[[ʻ]]i, one of the best-known beer brands in the country, and Mother Earth Brewing Company, an award-winning California brewery and a national leader in sustainable brewing, among its founding members. Members receive early access to new technologies, direct collaboration with Sennos product and engineering leaders, invitations to quarterly innovation briefings, and a seat on the Sennos Customer Advisory Council to help guide the future of fermentation intelligence. "We're excited to work with the Sennos team because they're solving problems that matter to brewers," explained Jack Albanese, Vice President of Operations, Kona Brewing Hawai[[ʻ]]i. "The ability to better understand, forecast, and manage fermentation has the potential to improve consistency, increase operational efficiency, and ultimately help us brew even better beer. We're looking forward to being part of that journey and helping shape the next generation of fermentation intelligence." "We've always believed that understanding what's happening in every tank is the foundation of making great beer consistently," said Chris Baker, Director of Brewing Operations for Mother Earth Brewing Company. "The Sennoselect program is a chance to help build what that looks like at every level of craft brewing. Direct collaboration with the Sennos product and engineering team and participation in the Customer Advisory Council make this the kind of partnership that moves the entire industry forward." The Sennoselect Flagship Brewery Program is open to a select group of leading U.S. craft breweries through Jan. 1, 2027. For more information, visit sennos.com/partners or email [email protected]. About Sennos Sennos is the sensing and intelligence leader for the fermentation and fluidics industries. Its flagship platform, Sennosystem, is powered by SennosM3 hardware, SefnnosIQ analytical engine, and the Sennoslink application, integrating breakthrough sensor engineering and AI-driven signal analysis to make previously hidden biological and chemical dynamics fully quantifiable and controllable. Sennosystem enables producers to maximize operational performance, eliminate waste, and reach entirely new production capabilities. With the world's largest repository of fermentation data, Sennos serves producers of any size across fermented beverage and other high-value fluid-based processes. Founded in 2017, Sennos is based in Durham, NC. Media Contact SOURCE Sennos