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Overview
Sensity AI is a visual threat intelligence platform that detects deepfakes and other synthetic media. It analyzes images and videos to find manipulation artifacts and provides real-time alerts and reports through a subscription service. The system focuses on deepfake detection within a broader visual threat intelligence framework for clients including financial institutions, social media platforms, and government agencies. Its goal is to help organizations prevent fraud, misinformation, and online threats by enabling early detection and actionable guidance.
About Sensity
Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
11-50
Company Stage
Grant
Total Funding
$7.7M
Headquarters
Amsterdam, Netherlands
Founded
2018
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Simplify's Take
What believers are saying
- January 15, 2026 funding added $2.1 million from Auriga and Betaworks.
- July 15, 2026 EIC selected Sensity for €4.9 million, including €2.5 million grant.
- Sensity says it tripled 2025 revenue, reached profitability, and targets $4 million ARR.
What critics are saying
- OpenAI, Google, and Meta release new generators faster than Sensity retrains detectors.
- Generator-specific deepfake methods still obsolete Sensity products when novel models ship.
- If governments standardize provenance tools over detection, Sensity's forensic moat erodes by 2027.
What makes Sensity unique
- July 2026 NIST listing gives Sensity federal forensic credibility competitors lack.
- Sensity's foundational models target forensic patterns, not generator-specific artifacts, reducing retraining churn.
- The platform spans image, video, and audio, serving courts, police, and governments.
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Funding
Total Funding
$7.7M
Above
Industry Average
Funded Over
5 Rounds
Benefits
Health Savings Account/Flexible Spending Account
Paid Sick Leave
Tuition Reimbursement
Conference Attendance Budget
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -11%2 year growth
↓ -7%Dutch deepfake detection firm Sensity AI has secured €4.9 million ($5.6 million) from the European Innovation Council, including €2.5 million as an equity-free grant. The Amsterdam-based company was among 38 startups selected from 1,760 proposals and the only cybersecurity solution approved. The funding will support development of foundational models for deepfake detection and optimise real-time analysis in resource-constrained environments. Sensity differentiates itself through forensic capabilities, with its technology designed to learn fundamental forensic patterns rather than relying on generator-specific artifacts. The EIC funding follows a $2.1 million round closed earlier this year, led by Auriga Cyber Ventures with participation from Betaworks Ventures. Sensity targets law enforcement, forensics labs, and governments as customers.
Sensity AI in top 2% of European startups selected to receive €4.9m in EIC funding. Team Sensity 15 July 2026 Amsterdam-based deepfake detection company Sensity AI has emerged in the top 2% of European startups selected to receive funding from the European Innovation Council (EIC) following its latest accelerator evaluation round. The EIC has selected 38 innovative startups to receive funding. From an initial total of 1,760 proposals, just 87 were called to Brussels for the interview stage. The final 38 companies were chosen for their transformative technologies and strong commercial promise. The EIC Accelerator is the European Union's flagship funding program for startups developing high-impact, deep-tech innovations. Sensity AI Deepfake Detection was the only cybersecurity solution to make the grade, and the funding will accelerate the company's international expansion plans. Through the program, Sensity AI was selected to receive a total of €4.9m - including €2.5M as an equity-free grant, which will be used in part to further develop foundational models for deepfake detection and optimize real-time deepfake analysis in resource-constrained environments. The systemic risk of malicious synthetic media. Malicious synthetic media, especially deepfakes, are rapidly becoming a systemic risk. The democratization of generative AI (Gen-AI) has empowered bad actors, ranging from cybercriminals to state adversaries, to deploy deepfakes for fraud and psychological manipulation at a scale that currently outpaces both public and private sector defenses. Deepfakes can now be generated with zero technical skill, at virtually no cost (an average of €1.331, according to IBM), and with a level of realism that makes them imperceptible to the human eye, creating a threat landscape already affecting multiple critical sectors, including finance, banking, media, and government. "The deepfake threat is affecting multiple critical sectors, with 75% of all businesses experiencing deepfake fraud in 2025. There is an urgent need for lasting, effective solutions that can not only detect synthetic media in real-time, but can also be trusted with their forensic validity by law enforcement and intelligence professionals," said Giorgio Patrini, CEO and co-founder of Sensity AI. "Sensity AI is a proudly European company and we are grateful for this opportunity to receive blended funding from the EIC to put our technology on the global stage. Furthermore, the support from the EU sends a strong message reaffirming tech sovereignty in a critical security sector with geopolitical implications." Further developing foundational models for deepfake detection. Sensity AI's all-in-one synthetic media detection platform for multi-modal deepfake detection is a versatile, highly-scalable solution with 98% accuracy across all modalities (image, video, and audio). For law enforcement, forensics labs, and governments, it is a validated crime-busting tool with a forensic engine producing reports for evidentiary use. One of the key technical challenges Sensity AI's approach overcomes, and which the EIC funding will continue to facilitate, is detector obsolescence in deployment. All deepfake detection platforms on the market share a critical limitation, where classifiers trained on specific generators lose accuracy when encountering synthetic media from generators not represented in their training data. The root cause of the challenge is well understood, where binary classification incentivises detection models to learn generator-specific artifacts, resulting in detectors that are brittle and require costly manual retraining every time a new generation technique gains traction. Sensity AI believes this reactive cycle is unsustainable and erodes client trust in detection technology. The company has instead built a detector capable of learning fundamental forensic patterns. Sensity AI's family of foundational models decouples the learning of forensic features from the classification of specific generators. Although detection of AI-generated media is an arms race, this approach closes the gap between novel generators and detection capabilities significantly. Earlier this year, Sensity AI announced the closure of a $2.1m funding round, led by Auriga Cyber Ventures with participation from Betaworks Ventures and a group of European angels. Share the article
Sensity AI has raised $2.1 million in a funding round led by Auriga Cyber Ventures, with participation from Betaworks Ventures and several European angel investors. This brings the company's total capital raised to $3.2 million. Founded in 2018, Sensity AI develops forensic-grade deepfake detection technology for AI-generated images, video and audio. The company tripled revenue in the past year, reached profitability, and achieved a capital efficiency ratio above 1.5x. It now serves clients across four continents, including defence agencies, law enforcement, banks and insurers. The company claims 98% accuracy in detecting deepfakes, compared to around 60% for some competitors. Sensity AI aims to surpass $4 million in annual recurring revenue in 2026, as demand grows for tools to combat AI-generated synthetic media used in fraud and disinformation campaigns.
BOT or NOT? This special series explores the evolving relationship between humans and machines, examining the ways that robots, artificial intelligence and automation are impacting our work and lives.TrueMedia launched its deepfake detector on Tuesday morning. (TrueMedia image)Seattle-based nonprofit TrueMedia released a free AI-powered media verification tool Tuesday to help journalists and fact-checkers detect deepfakes and combat misinformation ahead of upcoming U.S. and international elections.The non-partisan organization, which launched in January, is led by Oren Etzioni, University of Washington professor and longtime AI specialist, and funded by Uber co-founder Garrett Camp through his Camp.org nonprofit foundation.Oren Etzioni is founder of TrueMedia. (Allen Institute for AI Photo)Although the tool isn’t perfect, its ability to identify deepfakes is “extremely high,” with about 90% accuracy across images, video, and audio, Etzioni said. TrueMedia uses a combination of internally developed technology and AI detection tools from its partners to analyze media and come up with a probability that content is fake.For example, the tool automatically labeled as “highly suspicious” a known fake video that purported to show Ukraine’s top security official claiming responsibility for the March 22 terrorist attack at a Russian concert hall. The tool stated with 100% confidence that the video contained AI-generated imagery.“If it’s a deepfake, we’re very likely to catch it,” Etzioni said.In addition to launching the new tool Tuesday morning, TrueMedia reached a memorandum of understanding with Microsoft to share data and resources, collaborating on different AI models and approaches.Other partners of TrueMedia include Hive, Clarity, Reality Defender, OctoAI, AIorNot.com, and Sensity.The New York Times covered the launch of the tool Tuesday, citing examples including a fake image of Etzioni in the hospital that he generated using an AI tool
A new nonprofit, nonpartisan technology organization called TrueMedia is developing an AI-powered tool to detect deepfake videos, photos, and audio, aiming to combat political disinformation in the leadup to the 2024 elections.Founded and led by Oren Etzioni, University of Washington professor and former CEO of the Allen Institute for AI, the Seattle-based group is backed by Uber co-founder Garrett Camp through his Camp.org nonprofit foundation.The plan, in essence, is to use AI to fight AI.“Disinformation, transmitted virally over social networks, has emerged as the Achilles heel of democracy in the 21st Century,” the group said in its announcement Wednesday morning, predicting “a tsunami of disinformation” in the 2024 election due to a sharp decline in the cost of using AI to create deceptive media.Oren Etzioni is leading the nonpartisan TrueMedia deepfake detection initiative. (AI2 Photo)TrueMedia plans to release a free, web-based tool in the first quarter of this year that combines advances from TrueMedia with existing deepfake detection tools in areas including computer vision and audio analysis. It will be available initially for use by journalists, fact-checkers, and online influencers before broader public release later in the year.The group is far from the first to take on this challenge, but Etzioni said he believes TrueMedia will be in a strong position to address it.“We think that both the particular focus on political deepfakes, and the particular expertise that we’re bringing together, is going to allow us go further, faster than has been done in the past,” Etzioni said in an interview with GeekWire this week.TrueMedia’s technology will analyze media uploaded by users and indicate the likelihood that the content is manipulated by artificial intelligence, along with an explanation of its assessment.In the meantime, the organization is taking signups for a waitlist and encouraging visitors to its website to submit examples of political deepfake content that they discover online, to help develop its tools.Etzioni said he was inspired to start looking into the problem after taking part in a meeting President Biden held with tech leaders this summer. At the same time, he emphasized the nonpartisan nature of the project. TrueMedia’s AI tools will make a technical assessment about uploaded media, not a political judgment about the underlying content.“This wasn’t what I was focused on [before the meeting]. I just realized how potentially horrific this can be in a narrowly divided election,” he said
Sensity is Hiring for 21 Jobs on Simplify!
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About Sensity
Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
11-50
Company Stage
Grant
Total Funding
$7.7M
Headquarters
Amsterdam, Netherlands
Founded
2018
Sensity is Hiring for 21 Jobs on Simplify!
Find jobs on Simplify and start your career today