Intuit has agreed to acquire Sequence, an AI-powered revenue management software company, to expand its automated billing, pricing, collections, and revenue recognition tools for mid-market businesses. Financial terms and a closing date were not disclosed. Founded in 2021 and based in London and New York, Sequence automates the process from contract setup to revenue recognition. Its software handles usage-based, seat-based, and milestone-driven pricing. Intuit plans to build the technology into Intuit Enterprise Suite and QuickBooks Online Advanced. An integrated offering is expected in the coming months. Sequence's employees will join Intuit, including co-founder and chief executive officer Riya Grover, who will join the Mid-Market product organisation. Intuit will keep supporting existing customers.

Press release: Intuit to acquire ai-native revenue management platform Sequence. Sequence · October 15, 2026 Acquisition strengthens Intuit Enterprise Suite and QuickBooks Online Advanced, expanding Intuit's revenue management offerings for mid-market businesses MOUNTAIN VIEW, Calif. and LONDON, Oct. 15, 2026 - Intuit Inc. (Nasdaq: INTU) today announced it has signed an agreement to acquire Sequence, a Series A revenue management company that automates the end-to-end quote-to-revenue process for businesses. The acquisition will extend Intuit's financial system of intelligence with new revenue management capabilities and strengthen its mid-market offerings, including Intuit Enterprise Suite and QuickBooks Online Advanced. Sequence replaces spreadsheets and manual billing workflows with an AI-native revenue management platform. With Sequence, Intuit will give mid-market businesses and the accounting firms who advise them a single platform to price, bill, and collect on revenue tied to consumption, usage, seats, and milestones. Sequence will allow Intuit to serve new industries, including B2B software and professional services, giving businesses a modern alternative to legacy ERPs that still require manual work to manage revenue. "As businesses grow, pricing, billing, and collecting on complex usage-based and milestone-based revenue becomes one of the biggest reasons they choose an ERP," said Ashley Still, Executive Vice President and General Manager, Small Business & Mid-Market Group at Intuit. "Sequence will let us deliver mature revenue management to customers, further extending Intuit Enterprise Suite directly into industries that increasingly leverage AI consumption models like B2B software and professional services. It's a meaningful step forward as we deliver a powerful, AI-native ERP for growing, complex businesses." "Revenue management has long been the most fragmented workflow in the back office. As businesses adopt usage-based and hybrid pricing, that complexity is only growing," said Riya Grover, Co-Founder and CEO of Sequence. "We built Sequence to automate the entire process, from contract to revenue recognition, with AI agents automating daily tasks and working securely alongside finance teams. With Intuit's platform and reach, and our shared alignment on serving mid-market businesses and creating AI-driven financial workflows, this is a natural fit for both companies." Sequence handles revenue automation for some of the fastest-growing AI companies in the world today. As part of the acquisition, Intuit will welcome the Sequence team, including Grover, who will join Intuit's Mid-Market product organization. With this acquisition, Intuit gains a complete revenue management platform and AI-native engineering talent to help it deliver a powerful, AI-native ERP for growing, complex businesses. Intuit will continue to support Sequence customers and make its capabilities available after the acquisition closes. Intuit will also develop an integrated offering in the coming months. Financial terms of the deal were not disclosed. FT Partners is serving as exclusive financial and strategic advisor to Sequence. About Intuit Intuit is the global financial technology platform that powers prosperity for the consumers, businesses, and accountants Sequence HQ Ltd serve, with products including TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite and Intuit Accountant Suite. Intuit's financial intelligence brings together decades of trusted data, deep financial expertise, AI, and human experts to help customers at every stage of their financial journey. This puts more money in their pockets, saves time by reducing manual work, and ensures they have complete confidence in every financial decision. For more information, visit Intuit.com. About Sequence Sequence is an AI-native revenue management platform that helps B2B finance and commercial teams automate the full quote-to-revenue lifecycle, including deal configuration and pricing, billing, invoicing, collections, and revenue recognition. Founded in 2021 and based in London and New York, Sequence serves finance teams at high-growth software and services companies. Disclaimers This information is intended to outline its general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice. Stay ahead of the curve. See how Sequence can transform your billing.

Sequence 2026 opener. Enda Cahill · September 17, 2026 Its second Collect conference brought 100 Finance and RevOps leaders to New York on 9 September. Enda opened on how Sequence went from a usage-based billing engine in 2024, to quote-to-cash in 2025, to an agentic revenue platform in 2026. Sequence HQ Ltd ran its second annual Collect in New York on 9 September, a year on from the first one in San Francisco. Over 100 people came, all finance and RevOps leaders at the fastest-growing SaaS, AI and fintech companies in the market, plus consultants, fractional CFOs, advisory firms and accounting firms. I opened the day by thanking the sponsors who made Collect the success it was: JP Morgan, PwC, Abacum on FP&A, and Sphere and Anrok on sales tax. Sequence HQ Ltd were selective this year and picked 5 companies Sequence HQ Ltd work very closely with. Thank you to the speakers. Sequence HQ Ltd had an incredible speaker lineup this year. Dave Wieseneck of Ramp opened with me on the CFO as the AI buyer. Anne Giviskos, ex-CAO at Navan, and Samantha Zytko of PwC talked about going public in 2026 and Navan's IPO. Vishal Thakkar of CPA.com, Jordan Fladell of Aprio and Elinor Litwack of GRF CPAs & Advisors covered AI in CPA practices. David Farber of Tennr and Daniel Wheller of Hebbia went deep into deterministic versus AI. Closing the day, Sequence HQ Ltd had Peter Lorimer of Betterment and Ivan Makarov of Andreessen Horowitz talking about scaling a finance org from $10m to $100m ARR. The roundtables were a new addition this year and were lead by industry leaders like Nicholas Rudder from Sphere, Ken Yoon from Cross River, Fahad Jamal from Merge and Nathan Cull from Abacum led them. What changed since Collect 2025. Since the last Collect Sequence HQ Ltd closed its $20m Series A, Sequence HQ Ltd now process billions in annual invoiced revenue, and in the last month alone Sequence HQ Ltd signed 30% of the CARR in the business. Sequence HQ Ltd has moved up-market sooner than Sequence HQ Ltd expected. The risk aversion that would typically slow a company like Sequence down at the mid-market and enterprise end has shifted quite meaningfully. Buying a legacy or incumbent solution is no longer seen as the safe bet by finance operators. In a lot of deals now, boards and CEOs are putting pressure on teams to ask why they are not buying more AI-first software, and why they are not scaling with a leaner team. More companies are charging on usage, and the commercial pricing models underneath those contracts keep getting more complicated. That is why so many companies need a flexible billing and revenue engine like Sequence. 2024, the billing engine. Sequence HQ Ltd launched the most robust billing engine on the market, built for B2B teams with usage-based pricing at their core. At the time that meant fintech, SaaS and API companies, maybe 20 to 30% of SaaS charging on API calls. Now it is every AI and SaaS company. If you are building with AI, your token and credit costs push you towards consumption-based pricing whether you planned for it or not, and your pricing model has to shift again as agentic features on your platform grows. 2025, the quote-to-cash evolution. In 2025 Sequence HQ Ltd kept hearing the same line: "You have solved billing, but our sales team keep going rogue." Invoicing and collections were in a good place for 90% of contracts. The remaining problems sat upstream, with custom sales orders. GTM teams were signing custom contracts, and finance was landed with a signed PDF and the job of working out what had been agreed and whether it could be billed with the current system. Every custom SKU created by a rep had to be rebuilt by hand in the billing engine before a single invoice could go out and a lot of the times it couldn't be done. So Sequence HQ Ltd unified the sales to finance handoff, with flexible CPQ and billing products on one platform that use the same product catalogue. 2026, the agentic revenue platform. An agent is only as good as the context it has. For revenue, that context sits between the CRM and the ERP, and in most enterprises it is spread across 4 or 5 systems. These point solutions layer AI on top of them and finance teams end up with 4 or 5 MCPs and no single record of what was sold and what is billed. Sequence now runs the full revenue workflow with a CPQ or AI Contract Agent, metering, billing, collections, reporting and revenue recognition. Agents automate the manual work around AR, with guardrails and auditability. Watchtower, its human in the loop interface, is where you review, approve and audit everything the agents do before it goes in front of a customer. Sequence HQ Ltd has been very deliberate about where agents should go. I have yet to meet a finance operator who says an 85% correct invoice run is fine by them. For workflows like invoicing and revenue recognition, you need a clear audit log, a clear rationale in the platform that's visible to the user, and an easy way for a human to oversee and step in. It is worth calling out that 100% of its customers who have been through an audit have passed. Contrast those with payment reminder emails, or reviewing a contract before it goes into the platform, or matching up 90% of ACH transactions with the associated bank payment. If you get a draft that's 95% good enough for an email going out to a customer, and you can approve it before it sends, that's usually a substantial uplift on what happens today manually. The line between deterministic and AI got a full session of its own later in the day when I sat down with the CFO of Tennr, David Farber along with VP of Business at Hebbia, Daniel Wheller. Who uses the Sequence platform. A lot of the companies making the news run their revenue on Sequence. Cognition announced their $2b raise the same week as Collect. Stripe's two largest acquisitions to date are both Sequence customers, which Sequence HQ Ltd take some humor in, since 50% of its customers move over from Stripe Billing. Bridge renewed recently and OpenRouter has been using Sequence to scale their B2B usage-based contracts since 2025. Stay ahead of the curve. See how Sequence can transform your billing.