Overview

SequenceHQ offers a software platform that helps B2B companies manage their pricing, billing, and invoicing workflows. The platform captures pricing data and automates processes like approvals and renewals, making it easier for businesses with custom contracts and usage-based pricing to scale their revenue operations. Unlike competitors, SequenceHQ provides flexible pricing models, including annual, monthly, and event-based options. The goal is to streamline revenue management for software companies of all sizes.

Simplify's Take

What believers are saying

• Rising adoption of usage-based pricing boosts demand for Sequence's automation capabilities.
• Cloud-native platform aligns with the trend towards remote work and cloud solutions.
• Subscription-based revenue model benefits from the growing trend in various industries.

What critics are saying

• Competition from established platforms like Zuora and Chargebee is intensifying.
• Data security and privacy challenges may arise with EU regulations as the company scales.
• Economic downturns could affect startups' willingness to invest in new billing solutions.

What makes Sequence unique

• Sequence offers a flexible platform for custom contracts and usage-based pricing models.
• The platform integrates seamlessly with CRM and accounting systems for streamlined operations.
• Sequence provides real-time data syncing with data warehouses and Google Sheets.

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Funding

Total Funding

$33.1M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:

Andreessen Horowitz

Notable Investors:

Andreessen Horowitz

$19,000,000

Seed

Sep 2022

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Above Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$19M