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Sequence

Sequence

B2B software for pricing and billing management

About

SequenceHQ offers a software platform that helps B2B companies manage their pricing, billing, and invoicing processes. The platform captures product pricing in a database, allowing businesses to automate workflows and sync data with tools like Google Sheets. Unlike competitors, SequenceHQ provides flexible pricing options, including annual, monthly, and event-based fees, making it adaptable for companies of all sizes. The goal is to streamline revenue operations from quote to revenue recognition.

Company Stage

Seed

Employees

11-50

Industries

Enterprise Software, Fintech

Total Funding

$76.2M

Headquarters

N/A

Founded

2021


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Simplify's Take

What believers are saying

  • The $19M seed investment led by Andreessen Horowitz provides strong financial backing and growth potential.
  • SequenceHQ's comprehensive solution for managing pricing, billing, and invoicing workflows can significantly streamline revenue operations for businesses, enhancing efficiency and scalability.
  • The platform's automation capabilities, such as rules and workflows for approvals and renewals, can reduce manual work and improve accuracy.

What critics are saying

  • The competitive fintech landscape requires SequenceHQ to continuously innovate to maintain its edge.
  • Reliance on a subscription-based model may pose challenges in customer retention and revenue stability.

What makes Sequence unique

  • SequenceHQ's platform is uniquely tailored for B2B companies with custom contracts and usage-based pricing models, unlike many competitors who offer more generic solutions.
  • The ability to sync real-time data with data warehouses or Google Sheets provides a seamless integration that is not commonly found in other pricing and billing platforms.
  • SequenceHQ's flexible pricing model, including annual, monthly, event-based, and one-time fees, offers unparalleled adaptability for businesses of all sizes.

Growth & Insights
Headcount

6 month growth

7%

1 year growth

-6%

2 year growth

36%

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