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Sercante

Salesforce-driven marketing and sales optimization

Overview

Sercante helps marketing and sales teams get better results on the Salesforce platform. It provides strategy, technology, and execution services that cover every step of the lead-to-revenue process, from planning to implementation to optimization. Their team uses deep client-side experience to understand the challenges customers face and to treat each client’s marketing and sales programs as if they were their own. The company’s goal is to guide growth-minded organizations to leverage Salesforce to achieve a stronger, more successful future.

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About Sercante

Simplify's Rating
Why Sercante is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, GA

Founded

2017

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Simplify's take

What believers are saying

  • Sercante’s 2026 State of AI report markets fresh demand around enterprise AI deployment.
  • Connections 2026 featured Home Depot and Veteran Guardians wins, strengthening proof of outcomes.
  • Elaine Webley’s UKI role expands Sercante into Europe, opening new revenue pools.

What critics are saying

  • Trilliad’s acquisition makes Sercante a swallowed brand, limiting independent employer identity by 2026.
  • Salesforce’s Agentforce and Marketing Cloud roadmap can commoditize Sercante’s consulting margin quickly.
  • If Trilliad integration stalls, Sercante loses talent to larger Salesforce partners like Slalom.

What makes Sercante unique

  • Sercante joined Trilliad in 2025, pairing Salesforce depth with growth-services delivery.
  • Its 60-plus Agentforce implementations signal uncommon hands-on expertise across Marketing Cloud and Sales Cloud.
  • The Salesforce Ventures SI Trailblazer fund validates Sercante as a preferred ecosystem specialist.

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Benefits

  • Health Insurance

Company News

PR Newswire
Jun 21st, 2024
Sercante Expands Uki Presence With Appointment Of New Vice President

Sercante, a leading provider of innovative technology consulting for customer experience strategies, is thrilled to announce the appointment of Elaine Webley as Vice President - UKI. This strategic hire represents a significant milestone in Sercante's expansion efforts into the UK and Ireland and enhances its capability to deliver exceptional services to clients across these regions.ATLANTA, June 21, 2024 /PRNewswire-PRWeb/ -- Sercante, a leading provider of innovative technology consulting for customer experience strategies, is thrilled to announce the appointment of Elaine Webley as Vice President - UKI. This strategic hire represents a significant milestone in Sercante's expansion efforts into the UK and Ireland and enhances its capability to deliver exceptional services to clients across these regions.Extensive Background in Client Services and Growth OperationsElaine Webley is a seasoned leader with over 25 years of experience in technology consulting and business development. She has a distinguished career characterized by driving growth, building high-performing teams, and delivering exceptional client results.Elaine joins Sercante from a UK-based technology consulting firm, where she served in several leadership roles including Chief Operating Officer, Managing Director, and Strategy & Client Services Director. Her expertise spans customer experience, operational excellence, and business strategy.Driving UKI Growth for SercanteIn her new role, Elaine will oversee Sercante's operations in the UK and Ireland, drive business development, and foster relationships with key stakeholders. She will also lead efforts to expand Sercante's client base, enhance service offerings, and strengthen the company's position as a trusted partner for sales, marketing, and operations teams.Executive Comments"Bringing Elaine on board at Sercante is a huge win for us," said Andrea Tarrell, CEO of Sercante

Business Wire
May 22nd, 2024
Trilliad Adds Technology Services Capabilities with Acquisition of Sercante

Trilliad, an innovative Growth Service Provider (GSP) today announced its strategic acquisition of Sercante, a leading Salesforce Marketing Cloud and

Business Wire
May 21st, 2024
Trilliad Acquires Sercante for Growth

Trilliad, a Growth Service Provider, has acquired Sercante, a Salesforce Marketing Cloud and Pardot consulting firm. This acquisition enhances Trilliad's expertise in sales and marketing technology, enabling optimized growth solutions. Backed by industry veterans David Williams and Craig Dempster, Trilliad aims to scale its capabilities and client base, focusing on integrated sales and marketing solutions.

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