Series

Series

AI-powered game authoring engine

Overview

Series AI is a game development company that provides a game authoring engine with built-in AI to assist developers in creating games more efficiently and cost-effectively. The engine helps teams design and build gameplay, assets, and systems by combining human creativity with AI-driven automation and guidance. Revenue comes from subscription fees for the software, plus potential licensing deals and partnerships with game studios. The company differentiates itself by its team of founders from major tech and game studios (Google, Riot, Machine Zone, Zynga, Snap) and its explicit focus on eliminating the trade-offs between quality, budget, and scope in game development, aiming to empower indie developers and studios alike. The goal is to redefine the game creation process, enabling faster production cycles, higher-quality results, and new levels of innovation in the gaming industry.

Significant Headcount Growth

About Series

Simplify's Rating
Why Series is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

AI & Machine Learning

Gaming

Company Size

51-200

Company Stage

Series A

Total Funding

$35.9M

Headquarters

null

Founded

2023

Simplify Jobs

Simplify's Take

What believers are saying

  • Enterprise AI infrastructure optimization trends enable faster, cheaper inference for Rho Engine deployment.
  • LLM capabilities expanding to convert natural language to executable actions, reducing developer learning curve.
  • AI-native development tools gaining investor validation across robotics and adjacent verticals beyond gaming.

What critics are saying

  • Microsoft's Rho-alpha model directly competes with Series' core automation value proposition.
  • Pixelberry integration faces execution risk after recent layoffs and unproven AI platform migration.
  • Netflix investor could build competing in-house AI tools, eliminating key revenue stream.

What makes Series unique

  • Rho Engine automates game development workflows using AI, reducing production time and costs.
  • Pixelberry acquisition provides real-world testing ground for AI-generated narrative content at scale.
  • Founded by industry veterans from Google, Riot, Zynga with deep gaming domain expertise.

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Funding

Total Funding

$35.9M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$28M
Series
$30M
Kalshi

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

15%

2 year growth

19%
Techeconomy
Apr 7th, 2025
Yale Founders Raise $3M in 14 Days to Build AI Social Network that Wipes out Like, Follower Clout

To tackle this, Series has launched its AI-powered social platform that's reinventing how college students connect, securing $3M in pre-seed funding to create a network built on meaningful relationships

TechCrunch
Sep 30th, 2024
Exclusive: Series, a GenAI game development platform, has quietly raised $28M from Netflix, Dell, a16z, others

It’s been quite the year for game industry exec Pany Haritatos.  Last month, he quietly closed an oversubscribed $28 million from Netflix, Dell a16z, and others.

Game Developer
Jul 10th, 2024
Pixelberry Acquired by Series Entertainment

Series Entertainment has acquired mobile studio Pixelberry from Nexon for an undisclosed fee. Known for games like Choices! and High School Story, Pixelberry will now use Series' Rho engine, an AI-native game creation platform. Series plans to enhance Pixelberry's offerings with bigger books, new interactive features, and improved story quality. This acquisition marks the start of Series' strategy to diversify its game catalog. Earlier this year, Pixelberry laid off multiple employees.

VentureBeat
Mar 14th, 2024
Series AI unveils Rho Engine to speed AI-native game development

Series AI has unveiled its Rho Engine, an AI-driven tool that automates many of the processes of game development.

VentureBeat
Mar 14th, 2024
Series Ai Unveils Rho Engine To Speed Ai-Native Game Development

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Series AI has unveiled its Rho Engine, an AI-driven tool that automates many of the processes of game development. San Francisco-based Series AI launched the Rho Engine as an AI tool that can improve every part of game development, said Pany Haritatos, CEO of Series AI, in an interview with GamesBeat.The Rho Engine stands as the industry’s first AI-native, multi-modal full-stack game development platform, poised to revolutionize the way games are created, powered by generative AI, Haritatos said.“At Series AI, we’re redefining the game development process with the introduction of the Rho Engine,” said Haritatos. “Our platform empowers developers to bring their ideas to life faster and more efficiently than ever before. The Rho Engine is not just a tool; it’s a creative suite equipped with state-of-the-art AI generators and copilots, designed to streamline every aspect of game creation.”

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