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Service Experts

Nationwide HVAC, plumbing and electrical services

Overview

Service Experts provides HVAC, plumbing, and electrical services across North America, operating 75+ locations nationwide. It offers repair, installation, and maintenance for home comfort systems, deploying trained technicians to diagnose and fix heating, cooling, plumbing, and electrical issues for residential and commercial customers. The company differentiates itself through its nationwide network and broad range of trades under one provider, enabling consistent service and coverage across many markets. Its goal is to be the trusted, widely accessible partner for essential home and business comfort and safety needs.

Significant Headcount Growth

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About Service Experts

Simplify's Rating
Why Service Experts is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingIndustrial & Manufacturing

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$341M

Headquarters

Jupiter, FL

Founded

1996

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Simplify's take

What believers are saying

  • Service Experts ranked No. 117 on Franchise Times Top 400 in 2026.
  • It signed eight franchise agreements in 2026, including Colorado, Houston, Tulsa, and Memphis.
  • Veterans own 40% of franchisees, strengthening recruiting and credibility with field operators.

What critics are saying

  • Federal cases in Kansas and New Jersey expose labor and lending disputes in 2026.
  • Franchise growth depends on recruiting operators faster than service quality degrades nationwide.
  • Rapid franchise conversion can fracture standards; one bad territory can damage the national brand.

What makes Service Experts unique

  • Brookfield-backed Service Experts runs national HVAC, plumbing, and electrical operations across 30 territories.
  • Its 2025 franchise model bundles lead generation, training, and supplier contracts for operators.
  • The Advantage equipment-leasing program drove more than half of new installs in 2026.

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Funding

Total Funding

$341M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Life Insurance
  • Disability Insurance
  • Short-term Disability
  • Long-term Disability
  • Wellness Program
  • Gym Membership
  • PTO

Growth & Insights and Company News

6 month growth

0%

1 year growth

11%

2 year growth

11%
PR Newswire
Nov 11th, 2026
Veterans make up 25% of Service Experts' franchise owners, almost double the 14% national average

Service Experts says 25% of its franchise owners are US military veterans. The Richardson, Texas, HVAC company said the figure compares with about 14% of franchise owners nationwide, according to the International Franchise Association. The company highlighted three owners. Steve Marullo, a US Navy veteran, joined with his son to serve Katy and Sugar Land, Texas. Mitch Rose, a US Army Reserve veteran, is developing three territories in Colorado's Front Range with a partner. Chris Griffin, a US Air Force veteran, launched his own business in 2024. In 2026, it became the first existing outside home-services business to join the system. Service Experts launched its franchise programme in 2025 and offers qualified veterans a franchise fee discount.

PR Newswire
Oct 8th, 2026
Service Experts ranks No. 117 on Franchise Times Top 400 after first year of franchising

Service Experts, a major US residential HVAC service company, has ranked No. 117 on the 2026 Franchise Times Top 400 list in its first year of franchising. The Richardson, Texas-based company launched its franchise programme in 2025 after three decades of operating corporate-owned locations. Service Experts signed five new franchise agreements in the third quarter, bringing its 2026 total to eight. The agreements include both new franchises and business conversions, with locations including Corona, California; Ridgeland, Mississippi; and Boise, Idaho. Forty per cent of Service Experts franchise owners are military veterans. The company was also ranked No. 104 on Entrepreneur's 2026 Top New and Emerging Franchises list. Founded in 1996, Service Experts operates a nationwide network providing heating, cooling, plumbing and electrical services.

PR Newswire
Aug 18th, 2026
Service Experts expands Colorado franchise with three-territory Front Range deal

Service Experts has signed a franchise agreement covering three territories across Colorado's Front Range, including Longmont, Fort Collins, and Greeley. The new franchises will be owned and operated by Mitch Rose and Chandler Sykes, with the first location expected to open this autumn. Rose brings over 20 years of experience in high-tech product management and is a US Army Reserve veteran. Sykes has a background in operations and entrepreneurship. Both franchisees cited the appeal of building independently whilst leveraging an established platform. The agreement marks continued expansion for Service Experts, one of the nation's leading residential HVAC service companies. Founded in 1996 and headquartered in Richardson, Texas, the company operates a nationwide network of locally operated service centres.

PR Newswire
Jul 22nd, 2026
Service Experts opens new HVAC franchise in Fulshear, Texas

Service Experts, a national residential HVAC service company, has opened a new franchise location in Fulshear, Texas. The facility, located at 32126 Hunt Road, Suite 303 in Brookshire, serves homeowners across Fort Bend County, including Fulshear, Brookshire, Richmond, Rosenberg, Sealy, and Needville. The franchise is owned and operated by Norv Parsell and Emily Arnim. Parsell brings over 25 years of experience in data, technology, and AI leadership across Fortune 50 companies and startups, whilst Arnim has spent more than a decade working in customer experience and brand strategy with premium consumer brands. Founded in 1996 and headquartered in Richardson, Texas, Service Experts operates a nationwide network of locally operated service centres providing heating, cooling, plumbing, and electrical solutions. The company is owned by Brookfield Infrastructure.

PR Newswire
Jun 18th, 2026
Service Experts signs Greater Houston franchise with father-son team for Katy and Sugar Land expansion

Service Experts, a leading US residential HVAC service company, has signed a franchise agreement for the Katy and Sugar Land areas in Greater Houston, Texas. The location will be operated by father-son team Steve and Logan Marullo, experienced franchise owners with backgrounds in service-based businesses, and is planned to open later this year. This marks Service Experts' second Texas franchise agreement in two months. The Marullos bring combined experience in franchise ownership, with Steve adding over 20 years in chemical sales and nine years in the US Navy, whilst Logan previously worked in software and tech sales. Founded in 1996 and based in Richardson, Texas, Service Experts operates a nationwide network of locally operated service centres providing heating, cooling, plumbing and electrical solutions.

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