S

SharkNinja

Designs household appliances for everyday tasks

Overview

SharkNinja designs household appliances for consumers, combining Shark cleaning and beauty products with Ninja kitchen equipment. Shark's range includes vacuums, hair styling tools and air purifiers, while Ninja sells blenders, air fryers and coffee machines. Its engineers develop products and oversee quality testing, while outside suppliers assemble the appliances, which the company sells through retailers, distributors and its own websites. Customers use the appliances for tasks from cleaning floors and styling hair to preparing meals and making frozen desserts. Its operating roots date to 1994 in Montreal, and its global headquarters is in Needham, Massachusetts.

Significant Headcount Growth

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About SharkNinja

Simplify's Rating
Why SharkNinja is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Needham, MA

Founded

1994

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Simplify's take

What believers are saying

  • Demand keeps expanding: SharkNinja reported 22.2% quarterly sales growth in August 2026.
  • Engineering teams are expanding: August 2026 reporting tied $13.2 million higher R&D personnel spending to increased headcount.
  • Eligible Needham engineering managers have share-purchase access: SharkNinja's posting lists an employee stock purchase program.

What critics are saying

  • Needham engineering attendance is unclear: SharkNinja's posting says fully in-person, while its application asks three office days.
  • Some appliance lines are shrinking: SharkNinja's February 2026 report disclosed declining core air fryer and outdoor grill sales.
  • Three retailers command substantial sales: Amazon, Costco and Walmart accounted for 45.7% of SharkNinja's 2025 revenue.

What makes SharkNinja unique

  • SharkNinja targets middle-priced appliances: its filing positions products below Dyson and Vitamix.
  • SharkNinja protects appliance designs at scale: its company page lists more than 5,500 patents.
  • Ninja supplies recipes alongside appliances: its Test Kitchen publishes instructions for frozen drinks, ice cream and air frying.

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Funding

Total Funding

$1.6B

Above

Industry Average

Funded Over

3 Rounds

Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Secondary Funding Comparison Coming Soon

Benefits

  • Family Planning Benefits
  • Mental Health Support
  • Professional Development Budget
  • Flexible Work Hours
  • Paid Vacation
  • Remote Work Options
  • 401(k) Company Match
  • Health Insurance

Stock Price

Growth & Insights and Company News

6 month growth

1%

1 year growth

30%

2 year growth

30%
Hotel Magazine
Nov 5th, 2026
Smart technology behind every coffee cup.

Smart technology behind every coffee cup. Ninja has continued to redefine the coffee experience with the launch of the new Ninja AutoBarista Pro. Delivering 13 café favourites at the touch of a button, the Ninja AutoBarista Pro has made it easy to create everything from espresso, latte, cappuccino, and flat white to long blacks, rapid cold brew, and authentic filter coffee. Advanced automation and precision engineering also unlock customisation previously unseen in countertop coffee machines, letting users experiment with trending drinks like mont blancs, matcha lattes, and cold foams. Behind every cup, the AutoBarista Pro automates the entire brewing process, removing the complexity of grinding, dosing, tamping, and milk texturing while intelligently tailoring strength, temperature, drink size, and milk texture to individual preferences. Users can then save personalised drink profiles, ensuring their favourite order is always just one touch away. The AutoBarista Pro is powered by Grind iQ Technology, which automatically calibrates grind size and coffee dose for every beverage. With 50 precision grind settings, a built-in precision scale, a stainless-steel burr grinder, and an integrated tamper, it optimises every extraction to deliver smooth, balanced flavour and café-quality consistency from bean to cup. A 15-bar pressure system is precisely tuned to achieve true 9-bar extraction consistently, the industry benchmark for rich flavour, balanced body, and genuine café-style crema. Completing the system is FrothPerfect Technology, which automatically coordinates steaming and whisking to create silky microfoam using either dairy or plant-based milk. Working alongside the Dual Froth System Pro and five intelligent frothing programmes, it consistently delivers barista-quality milk without the learning curve of manual steaming. The AutoBarista Pro builds on Ninja's growing coffee portfolio, combining intelligent technology and precision engineering to simplify café-quality coffee at home while giving users greater control, customisation, and consistency with every cup. Share on.

International Housewares Association
Nov 4th, 2026
SharkNinja sets up star-studded holiday campaign with Q3 sales gains.

SharkNinja sets up star-studded holiday campaign with Q3 sales gains. SharkNinja beat a third-quarter analyst estimate and updated its guidance, touting strength across its business as it heads into the 2026 holiday sales season. At the same time, SharkNinja unveiled the final spot in its first-ever holiday marketing campaign, featuring global brand ambassadors Aryna Sabalenka, Kevin Hart, David Beckham and Tom Brady (pictured above, L-R) expressing their love of Shark and Ninja products during a holiday house-sitting assignment. SharkNinja net income increased to $338.4 million, or $2.39 per diluted share, versus $188.7 million, or $1.33 per diluted share, in the year-earlier quarter, the company maintained. Adjusted for one-time events, net Income increased $330.9 million, or $2.34 per diluted share, versus $213.4 million, or $1.50 per diluted share, in the quarter a year prior. Zacks Investment Research consensus estimates called for adjusted diluted earnings per share of $1.89 and revenue of $1.86 billion. Net sales were $1.98 billion, up from $1.63 billion in the year-before quarter, SharkNinja pointed out. Operating income was $442.9 million, versus $262.9 million in the year-previous period, while adjusted operating Income was $425.5 million versus $289 million. SharkNinja reported highlights from the quarter year over year: * Cleaning Appliances net sales advanced 4.1% to $617.2 million, driven by the corded and cordless vacuums segments. * Cooking and Beverage Appliances net sales advanced 36.6% to $597.7 million, driven by sales of the Ninja Luxe Café espresso machine and the strength of the Ninja Crispi. * Food Preparation Appliances net sales advanced 18.3% to $485.5 million, driven by strong growth in the blending segment. * Beauty and Home Environment Appliances net sales advanced 45.8% to $276.1 million, driven by continued strength in the skincare, air purifiers, and fan product portfolios. In updating its fiscal year outlook, SharkNinja stated it expects net sales to increase by 18% to 19% year over year versus past guidance for 16% to 17%, and adjusted net income per diluted share to come in between $6.65 and $6.75 versus past guidance for between $6.45 and $6.55. Mark Barrocas, SharkNinja CEO, said, "Q3 net sales grew 21.2%, marking our second consecutive quarter above 20% and our 14th consecutive quarter of double-digit growth. Our topline strength was well balanced across domestic and international, with tremendous performance across channels, categories and geographies. We believe this reflects our evolution into a consumer technology company operating at hyperscale, which shows up in what we make, how we market and sell, how fast we learn, and how far we reach. The strength of our three-pillar growth strategy is reflected in our results, from our entry into water filtration with the Ninja HydraSense, to new innovation in our core franchises, to the best net sales quarter ever in our Latin America distributor markets. Scale drives success, and success builds more scale. It's a positive flywheel, and we are just getting started. I have never been more excited to be in business, and we believe our advantages are poised to deliver exceptional results as we head into the holiday season."

Investor's Business Daily
Nov 4th, 2026
SharkNinja crushes third-quarter sales, earnings targets. Forecasts bright holiday season.

SharkNinja crushes third-quarter sales, earnings targets. Forecasts bright holiday season. * PATRICK SEITZ * Updated 04:52 PM ET 11/04/2026 Kitchen and household appliance maker SharkNinja (SN) on Wednesday smashed Wall Street's estimates for the third quarter and raised its full-year outlook. SharkNinja stock rose on the news. The Needham, Mass.-based company earned an adjusted $2.34 a share on sales of $1.98 billion in the September quarter. Analysts polled by FactSet had expected earnings of $1.90 a share on sales of $1.87 billion. On a year-over-year basis, SharkNinja earnings jumped 56% while sales increased 21%. Midterm Elections And Your Portfolio: Key Sectors And Risk Management Rules IBD's Alissa Coram and Ed Carson break down what Tuesday's midterm elections could mean for investors. Traders should keep an eye out for potential catalysts across key sectors like AI, health insurance, crypto and more. Plus, history provides a guide: past unexpected election outcomes can drive sudden market reversals. Midterm Elections And Your Portfolio: Key Sectors And Risk Management Rules See All Videos For the full year, SharkNinja now expects adjusted earnings of $6.70 a share on sales of $7.58 billion, based on the midpoint of its outlook. Three months ago, it targeted 2026 adjusted earnings of $6.50 a share on sales of $7.46 billion. Last year, SharkNinja earned an adjusted $5.28 a share on sales of $6.4 billion. On the stock market today, SharkNinja climbed 4.1% to close at 219.25. Earlier in the session, SharkNinja stock notched an all-time high of 224.57. SharkNinja sells Ninja-branded appliances for the kitchen, such as food preparation products, air fryers, ice cream machines and espresso makers. It also sells Shark-branded household devices such as vacuum cleaners, steam mops and air purifiers. "Consumers are asking for Shark and Ninja products, whether that's new things that we launched in the quarter, like the Ninja Crispi Microwave or the Ninja HydraSense water purifier, or the base business products that we sell, like vacuum cleaners and blenders and food processors," Chief Executive Mark Barrocas told Investor's Business Daily. "Our domestic business grew 19%, which is a really big number and testament to just how strong the base business is," he said. "The international business grew 25%." SharkNinja stock is A recent breakout. Barrocas said he is optimistic about the holiday shopping season. "Our job is to make sure that when they buy a Shark or Ninja product and they give it as a gift in the holiday season, that they say, once they've opened it up and used it, that this was really money well spent," Barrocas said. In the third quarter, SharkNinja's beauty and home environment appliances were the fastest growing category. Sales in that category rose 45.8% to $276.1 million, driven by the skincare, air purifiers, and fan product portfolios. The next fastest growing category was cooking and beverage appliances, which increased 36.6% to $597.7 million. Hot-selling devices included Ninja Luxe Café espresso machines and Ninja Crispi cookers. On Oct. 15, SharkNinja stock hit a buy point of 194.54 from a cup base, according to IBD MarketSurge charts. SharkNinja stock is on two IBD lists: IBD 50 and Big Cap 20. Follow Patrick Seitz on X at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks. YOU MAY ALSO LIKE:

Yahoo Finance
Nov 4th, 2026
MARKETS LIVE: Dow closes more than 1,500 points higher as Wall Street rallies on Democratic midterm sweep.

MARKETS LIVE: Dow closes more than 1,500 points higher as Wall Street rallies on Democratic midterm sweep. 4:20pm: Dow leads Wall Street higher. Wall Street staged a powerful rally on Wednesday, with the Dow Jones Industrial Average surging more than 1,500 points as investors welcomed a historic Democratic sweep of both chambers of Congress in the midterm elections. The Dow closed up 3%, or 1,569 points, at 53,356, marking its best single-day performance since President Donald Trump paused a sweeping tariff rollout in April 2025. The S&P 500 gained 1.6%, or 120 points, to 7,689, while the Nasdaq Composite climbed 1.4%, or 365 points, to 25,737. The rally marked a sharp reversal from overnight losses, as decisive election results helped clear away weeks of political uncertainty and encouraged investors to return to riskier assets. The outcome also raised hopes for an end to the war in the Middle East, sending oil prices sharply lower. Brent crude futures plunged 8% to around $95 per barrel, easing concerns over energy costs and their potential impact on inflation. With the election behind them, investors will turn their attention back to corporate earnings, with chipmakers Arm Holdings and Qualcomm among the companies reporting next. 3:40pm: Small cap wrap. * VivoPower PLC (NASDAQ:VIVO, FRA:51J) swung to a first-quarter profit as its Mo i Rana data center in Norway generated US$6.8 million in revenue, supporting a return to positive EBITDA and operating cash flow. * Custom Health Holdings Inc (TSX:CHLT) filed a preliminary base shelf prospectus that would allow it to raise up to C$200 million through various securities over 25 months, subject to regulatory approval. * Graphene Manufacturing Group Ltd (TSX-V:GMG, OTCQX:GMGMF) signed an exclusive distribution agreement with Spain's Brenntag Química covering its liquid graphene products in Spain, Italy and Portugal. * Medicus Pharma (NASDAQ:MDCX) said its SkinJect subsidiary has signed a non-binding agreement with an undisclosed SPAC for a business combination valuing the unit at US$135 million before money, with Medicus seeking to retain majority ownership. * BioVie Inc (NASDAQ:BIVI, NASDAQ:BIVIW) plans to raise approximately US$4.74 million through a registered direct offering to a single healthcare-focused institutional investor. * Fox Tungsten Ltd (TSX-V:FOXT, OTC:FOXTF, FRA:1HC0) launched a preliminary economic assessment of its 100%-owned Fox Tungsten Project in British Columbia, with completion targeted for the second quarter of 2027 as it advances toward potential development. 2:30pm: Market movers. * Super Micro Computer Inc (NASDAQ:SMCI) received a higher $39 price target from Bank of America after raising its fiscal 2027 revenue and gross margin forecasts, although concerns about margin sustainability remain. * Arista Networks Inc (NYSE:ANET) won higher earnings estimates from Bank of America after forecasting 39% revenue growth in 2027, well ahead of Wall Street's 28% expectation, with the broker maintaining its Buy rating and $240 price target. * Duolingo Inc (Unlisted (US):DUOL) shares surged 32% after the language-learning company beat third-quarter revenue estimates and forecast fourth-quarter sales above Wall Street expectations. * Block Inc (NYSE:SQ) shares jumped more than 16% after the payments company reported better-than-expected third-quarter gross profit, driven by growth at Cash App and Square, and raised its 2026 outlook. * Sharkninja Inc (NYSE:SN.) raised its fiscal 2026 sales and profit forecasts after third-quarter adjusted earnings climbed 56% and comfortably beat analyst expectations. * Hut 8 Mining Corp (TSX:HUT, Unlisted (US):HUTMF) shares plunged more than 21% after the cryptocurrency miner and AI infrastructure company reported a wider-than-expected third-quarter loss and lower revenue, overshadowing data center leasing and financing announcements. * Tesla Inc (NASDAQ:TSLA) and SpaceX Corp (NASDAQ:SPCX) shares fell as Democratic gains in the US midterm elections raised questions about the political and regulatory outlook for Elon Musk's AI infrastructure ambitions and potential merger plans. * Kraft Heinz Co (NASDAQ:KHC, XETRA:KHNZ) raised its fiscal 2026 adjusted earnings forecast after third-quarter profit beat expectations, despite a 2% decline in revenue. * Uber Technologies Inc (NYSE:UBER, XETRA:UT8) reported a 92% drop in third-quarter net income to $512 million, although revenue rose 10% and narrowly beat analyst expectations, with investment-related items distorting the year-over-year profit comparison. * McDonald's Corp (NYSE:MCD, XETRA:MDO) reported better-than-expected third-quarter adjusted earnings of $3.57 per share, although revenue of $7.16 billion fell short of analyst forecasts.

Market Wire News
Nov 3rd, 2026
SharkNinja unveils Ninja Luxe(TM) Café Pro Espresso Machine by Jonathan Adler.

SharkNinja unveils Ninja Luxe(TM) Café Pro Espresso Machine by Jonathan Adler. MWN-AI** Summary. SharkNinja, Inc., known for its innovative kitchen appliances, has officially launched the Ninja Luxe(TM) Café Pro Espresso Machine in an exciting collaboration with acclaimed designer Jonathan Adler. This limited-edition machine combines Ninja's espresso engineering with Adler's signature style, embodying what he calls "Modern American Glamour." The Ninja Luxe(TM) Café Pro emerges from the successful Luxe(TM) Café collection, showcasing not just functionality but also a design that emphasizes personal style. According to Laura Dyer, SharkNinja's SVP of Global Entertainment and Culture Strategy, the project aims to elevate a common kitchen ritual, appealing to both coffee aficionados and design enthusiasts. Adler has infused the machine with distinctive design elements, including natural wood detailing for a touch of sophistication, a striking geometric back panel featuring his iconic Versailles pattern, and polished brass accents that enhance its aesthetic appeal. Beyond its visual charm, the espresso machine is engineered for performance, offering an integrated tamper system for mess-free tamping and advanced temperature control for an authentic café-quality experience at home. Jonathan Adler expressed his excitement about this project, stating, "I believe glamour belongs everywhere, including your kitchen countertops." The Ninja Luxe(TM) Café Pro is priced at $899.99 and is available in time for the holiday season through various retailers, including SharkNinja.com and Target. This collaboration is a testament to SharkNinja's commitment to combining utility with stylish design, positioning it favorably in the highly competitive kitchen appliance market while appealing to a broader demographic of consumers seeking elegance in their daily routines. MWN-AI** Analysis. The recent announcement of the Ninja Luxe(TM) Café Pro Espresso Machine by Jonathan Adler marks a significant move by SharkNinja, intertwining high-performance espresso technology with upscale design aesthetics. This exclusive collaboration not only enhances SharkNinja's product offering but strategically positions the brand at the intersection of function and luxury, appealing to both coffee aficionados and design enthusiasts alike. From a market perspective, this product launch leverages current trends where consumers increasingly seek appliances that reflect their personal style while also delivering exceptional functionality. The incorporation of Adler's iconic geometric patterns and warm wood detailing could potentially elevate the brand's appeal, attracting a more upscale demographic. Given SharkNinja's strong market position as the leading espresso machine manufacturer in the U.S., this collaboration could further solidify its dominance in this competitive landscape. With a retail price of $899.99, the Ninja Luxe(TM) Café Pro is positioned as a premium product, potentially reducing price sensitivity among target consumers who value both quality and aesthetic appeal. This strategy is particularly timely, considering the upcoming holiday season, when gifting and entertaining drive consumer spending. Investors should note that this collaboration could lead to increased brand loyalty and customer retention, as satisfied customers may be more likely to explore additional SharkNinja products. Moreover, with a growing trend toward home cooking and coffee brewing, market demand for high-quality kitchen appliances remains strong. In conclusion, SharkNinja's focus on combining innovative technology with exquisite design positions it well for potential growth. The successful reception of this product could serve as a benchmark for future collaborations, making the stock an intriguing option for investors looking to capitalize on the evolving appliance market. Caution is advised, however, as market fluctuations and changing consumer preferences may pose risks. **MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release. November 03, 2026 09:01:00 am The celebrated potter and designer brings bold geometry, polished brass and natural wood accents to Ninja's café-quality espresso experience SharkNinja, Inc., a global product design and technology company and makers of the #1 espresso machine in the U.S.[1], today announced the Ninja Luxe(TM) Café Pro Espresso Machine by Jonathan Adler. This exclusive limited-edition collaboration brings together Ninja's proven espresso engineering with Adler's signature aesthetic of Modern American Glamour. Ninja Luxe(TM) Café Pro Espresso Machine by Jonathan Adler The collaboration marks a new expression of the Ninja Luxe(TM) Café collection, expanding beyond color into designer-led patterns, textures, and finishes. "People want the products on their counters to reflect their personal style and deliver exceptional performance," said Laura Dyer, SVP of Global Entertainment and Culture Strategy at SharkNinja. "Jonathan brings a distinctive creative vision to that ambition, helping us elevate an everyday ritual for design enthusiasts and coffee connoisseurs." Adler reimagines the award-winning Luxe(TM) Café Pro with luxurious design details including: * Warm Wood Detailing: Natural wood accents bring texture and timeless sophistication. * Signature Geometric Print Back Panel: Jonathan Adler's iconic geometric Versailles pattern creates a bold focal point. * Polished Brass Accents: Add warmth and shine to the design. Behind the distinctive exterior, the Ninja Luxe(TM) Café Pro delivers the performance coffee lovers expect, with an integrated tamper system for consistent, mess-free tamping and precision temperature control and extraction technology for café-quality espresso at home. "I believe glamour belongs everywhere, including your kitchen countertops," said Jonathan Adler. "That's why I was so excited to work with SharkNinja to design a Ninja Luxe Café Pro. It's innovative enough for coffee fanatics and stylish enough for design fanatics, and I hope folks love it as much as I do!" The partnership, negotiated by CAA Brand Management, is available in time for holiday gifting and entertaining, the Ninja Luxe(TM) Café Pro Espresso Machine by Jonathan Adler will be offered for $899.99 on SharkNinja.com (US & Canada), Target (US) and TikTok Shop while supplies last. [1] Based on U.S. espresso maker dollar sales tracked by Circana LLC's Retail Tracking Service for the 52 weeks ending January 3, 2026. About SharkNinja SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com. About Jonathan Adler Potter and designer Jonathan Adler launched his namesake brand after leaving his day job to pursue his first love: ceramics. In 1993, Barneys bought his collection of pottery. Five years later, he opened his first store in Soho, selling textiles, table-top and furniture. Today, Jonathan Adler is a design company with stores worldwide, a thriving e-commerce site, a full slate of residential and commercial projects, and a wholesale business with over 1000 points of distribution globally. FAQ**. How does SharkNinja Inc. SN plan to leverage the collaboration with Jonathan Adler to enhance brand visibility and attract a new customer segment in the competitive espresso machine market? SharkNinja Inc. plans to leverage the collaboration with Jonathan Adler by integrating his distinctive design aesthetic into their espresso machines, enhancing brand visibility and appealing to design-conscious consumers seeking style alongside functionality in a competitive market. What performance metrics does SharkNinja Inc. SN anticipate from the launch of the Ninja Luxe(TM) Café Pro Espresso Machine in terms of sales volume and market share by the end of the holiday season? SharkNinja Inc. anticipates significant sales growth and an increase in market share for the Ninja Luxe(TM) Café Pro Espresso Machine by the end of the holiday season, driven by strong consumer interest and promotional strategies. Given the premium price point of $899.99, what marketing strategies will SharkNinja Inc. SN implement to convince consumers of the value and quality of the Ninja Luxe(TM) Café Pro Espresso Machine? SharkNinja Inc. will likely leverage influencer partnerships, premium branding visuals, targeted digital advertising, and customer testimonials to emphasize the exceptional quality and innovative features of the Ninja Luxe(TM) Café Pro Espresso Machine, justifying its premium price. How does SharkNinja Inc. SN intend to maintain product innovation and design relevance in the kitchen appliance sector to compete with both traditional and emerging brands? SharkNinja Inc. plans to maintain product innovation and design relevance by investing in cutting-edge technology, leveraging consumer insights, and enhancing user experience to differentiate itself from traditional and emerging brands in the kitchen appliance sector. **MWN-AI FAQ is based on asking OpenAI questions about SharkNinja Inc. (NYSE: SN).

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