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Sharp Performance

Matches first responders with confidential coaches

Overview

Sharp Performance runs a confidential coaching service for police officers, firefighters, EMS crews, dispatchers and their spouses. Each member is paired with a coach from public safety or special operations who sits outside the department's chain of command and stays with them from the academy through promotions, leave and retirement. Thirty-minute sessions run by video or phone through a mobile app that also holds breathing and physical reset exercises, and the coaching stays separate from clinical care. Departments pay for access under an agreement, so members get no bill and no session cap. The company was founded in 2023 and is based in Carlsbad, California.

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About Sharp Performance

Simplify's Rating
Why Sharp Performance is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingGovernment & Public SectorEnterprise Software

Company Size

11-50

Company Stage

Series A

Total Funding

$18M

Headquarters

Carlsbad, CA

Founded

2023

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Simplify's take

What believers are saying

  • Sharp has fresh capital: its $18 million Series A, announced October 2026, took total funding to $30 million.
  • Commission is uncapped: Sharp's Account Executive role, remote US and full-time, lists a $235,000 to $315,000 yearly range.
  • Adoption more than doubled in a year: over 110 public safety departments across 18 states offered Sharp by October 2026.

What critics are saying

  • Field rollouts mean heavy travel: Sharp's Field Implementation Specialist, a full-time remote US role, travels approximately three weeks per month.
  • Coaches are not employees: Sharp engages remote US performance coaches as 1099 independent contractors paid $25 to $80 per hour.
  • Each sale needs funding: Sharp pitches training budgets, settlement funds, grants or insurance pools, with eligibility depending on the source.

What makes Sharp Performance unique

  • Departments never see individual coaching: Sharp gives them quarterly aggregate numbers, not who is coaching, how often or topics.
  • Sharp extends beyond coaching: its Peer Support platform lets departments track outreach, follow-ups, referrals and peer team certification settings.
  • Coach supply is hand-built: Sharp's marketplace has more than 60 coaches, each individually recruited, vetted and trained.

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Funding

Total Funding

$18M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$18M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Remote Work Options
  • Life Insurance
  • Disability Insurance
  • Company Equity

Company News

DevCuration
Oct 16th, 2026
Sharp Performance raises $18M for first responder coaching.

Sharp Performance raises $18M for first responder coaching. A department buying Sharp Performance gets a report with a deliberate limit: the individual coaching conversations stay out of it. For CEO and co-founder Ben Curley and co-founder Andrew Sakmar, a former Green Beret, that boundary is part of the service they are asking public-safety leaders to fund. Sharp has raised an $18M Series A led by Hidden Variable, joined by Andreessen Horowitz, Commonweal Ventures, Wolfson Group, FJ Labs and the Ford Foundation. The Carlsbad-based coaching company reports $30M in cumulative funding, supporting a business that connects first responders with experienced coaches outside their departments. Its company announcement is dated October 8, 2026; the corresponding issuer release distributed through Business Wire followed on October 15. What Sharp's Series A will support. Sharp says the financing will extend its reach into more departments and states, improve its mobile app and coaching platform, and support additional products for first-responder health and performance. Those plans put the company in a familiar enterprise position with an unusually personal adoption problem: the organization can buy access, but each employee still decides whether to use it. The latest issuer release reports more than 110 police, fire and EMS departments across 18 states, with members booking over 16,000 sessions. Sharp's own announcement gives a higher department count, above 115. The conservative figure captures the scale of the reported network without pretending the two versions are identical. Bookings indicate demand for time with a coach; the announcement supplies no independently audited outcome or retention data. Andreessen Horowitz returns after leading Sharp's earlier $12M seed financing, documented in the company's historical announcement shared on Ben Curley's account. The Series A's lead investor, Hidden Variable, is backing a service whose capacity depends on the coaches it can recruit and retain. Sharp has not disclosed a valuation or investor check sizes. The $30M figure is cumulative funding, including the new round. The buyer and the person using the benefit. Sharp's confidentiality policy makes a useful distinction for a chief evaluating the service. Departments receive quarterly aggregate information covering onboarding, engagement, session volume, satisfaction and broad themes. They do not receive individual coaching reports identifying who is coaching, how often they meet or what they discuss. Safety and legal limits apply, so confidentiality should be understood through those stated boundaries. That arrangement gives the buyer a way to assess participation while giving the member a reason to speak candidly. The commercial interpretation is that reporting design influences the value of the relationship itself. A department could buy an excellent roster of coaches and still struggle with adoption if members thought their conversations were flowing back to a supervisor. The separation has to remain understandable through onboarding, everyday use and a difficult moment. Sharp describes its coaches as people with first-responder or special-operations backgrounds who work outside the department. Familiarity with the work gives the conversation a starting point; organizational distance changes who is in the conversation. For leaders buying workforce support, those are separate requirements. A service has to make sense to the officer or firefighter who opens the app as well as the official reviewing the budget. Human coaching inside a technology business. Sharp's member FAQ describes 30-minute, one-on-one sessions by video or phone, with members choosing their cadence and no session cap. An initial conversation with a coach-matching expert helps establish a fit, and members can change coaches. The department covers the member's cost under its agreement. Spouses and retirees can also have their own coaching relationships. The product follows a career that changes shape. A promotion, return from leave, family transition or retirement can create a different reason to call than the one that brought the member into coaching. Keeping a primary relationship while adding specialist expertise gives Sharp a way to serve those changes without asking the member to rebuild the entire introduction. The app organizes access, exercises and resources around that continuing relationship. Sharp explicitly positions coaching alongside clinical care, employee-assistance programs and department peer support. Its service does not provide diagnosis or a treatment plan, and departments keep their existing resources. That scope matters to the buying decision: the platform is offering another route into support, with its own role and limits. The reporting and referral boundaries are part of what a department needs to understand before rollout. Expanding the network without losing the fit. The founders have been developing this business for several years. Columbia Entrepreneurship's 2023 Startup Lab cohort listed Benjamin Curley and Andrew Sakmar with Sharp Performance, describing a platform for high-risk professions. Sharp's current careers page describes a distributed team working from Carlsbad and across the country, with coaching, customer success, partnerships, product and engineering all contributing to delivery. Growth in this model brings a practical obligation: a larger network needs enough appropriate coaches, appointment availability and implementation support to preserve the fit members were promised. A roster can become more varied as departments join, but the useful match still happens person by person. The opportunity for software is to make that relationship easier to begin and sustain without making it feel interchangeable. Sharp's next department rollout therefore carries several decisions into the same room. A chief has to explain the purchase, a coach has to understand the profession, and a member has to know where the conversation will stop traveling. The new financing gives Curley and Sakmar resources to bring that arrangement to more people, with each new introduction depending on how clearly those boundaries hold.

The SaaS News
Oct 16th, 2026
Sharp Performance raises $18M Series A.

Sharp Performance raises $18M Series A. Sharp Performance raises $18M Series A led by Hidden Variable to expand its coaching and training marketplace for first responders. Updated October 16, 2026 Sharp Performance, based in Carlsbad, California, is a technology platform that provides confidential performance coaching to first responders, including police officers, firefighters, and paramedics. The company has announced an $18 million Series A funding round, bringing its total funding to $30 million. Investors. The funding round was led by Hidden Variable. Additional participating investors include Andreessen Horowitz, Commonweal Ventures, Wolfson Group, FJ Labs, and the Ford Foundation. Sharp Performance use of funds. Sharp Performance plans to use the Series A capital to expand its services to more departments and states, improve its mobile application and coaching platform, and develop additional products and software to support the health and performance of first responders. About Sharp Performance. Founded by CEO Ben Curley and former Green Beret Andrew Sakmar, Sharp Performance delivers a coaching model modeled after special operations teams and elite athletes to public safety professionals. The platform connects first responders with vetted coaches who share similar professional backgrounds, facilitating one-on-one sessions, guided breathing exercises, and physical resets through its custom-built software. Funding details. Company: Sharp Performance Raised: $18M Round: Series A Funding Date: October 15, 2026 Lead Investor: Hidden Variable Additional Investors: Andreessen Horowitz, Commonweal Ventures, Wolfson Group, FJ Labs, Ford Foundation Company Website: https://sharpperformance.com Software Category: SaaS Marketplace Source: https://www.businesswire.com/news/home/20261015119749/en/Sharp-Raises-%2418M-Led-by-Hidden-Variable-to-Put-a-Coach-in-Every-First-Responders-Corner Updated October 16, 2026

Axios
Oct 15th, 2026
Sharp Performance raises $18M Series A for first responder coaching

Sharp Performance, a coaching platform for first responders, has raised an $18 million Series A, chief executive officer Ben Curley told Axios. The round comes as venture investors increasingly back startups that sell technology to public safety agencies.

Sharp
Oct 8th, 2026
Sharp raises $18M to put a coach in every first responder's corner.

Sharp raises $18M to put a coach in every first responder's corner. Sharp Performance Company newsOctober 8, 2026 Today Sharp Performance Inc. is announcing an $18 million Series A led by Hidden Variable, with participation from Andreessen Horowitz, Commonweal Ventures, Wolfson Group, FJ Labs, and the Ford Foundation. This round brings its total funding to $30 million. Over 115 police, fire, and EMS departments, more than twice as many as a year ago, are investing in a better way to train and support their people. By choosing Sharp, they've given their members access to confidential coaching from someone who's walked in their shoes, works outside the department, and stays with them throughout their career. So far, those members have booked more than 16,000 coaching sessions. Today's $18M Series A brings Sharp Performance Inc. one step closer to making performance coaching the standard in public safety. In most high-stakes professions, training doesn't stop at learning the skills. A Navy SEAL comes home from deployment to coaches getting him mentally and physically ready for the next one. A quarterback has a staff of coaches breaking down every snap and working with him on stress regulation and sleep. Most patrol officers go to the academy and get on-duty training as they work shift after shift. Then they drive home to their families with their hardest calls still running through their minds. Firefighters are trained to throw ladders and stretch lines. Then they spend a career on 24-hour tours where the tones can drop at any hour and shatter their sleep. Throughout all of this, most first responders have never had a coach of their own: someone who has lived the job and stays with them through their career, but sits outside the department and away from their chain of command. A Sharp coach is that person. Sharp is confidential performance coaching for first responders, from the academy through retirement. Sharp Performance Inc. match every member one-on-one with a coach that aligns with their background and career goals. If their goals change or the fit isn't right, they can switch coaches without starting over. And because it's one-on-one, members can work through whatever they're dealing with, on or off the job. Its coaches are veterans and former first responders. This is their way of serving after their own time in uniform. It's a marketplace that took years to build and get right, because every coach on its roster was recruited, vetted and trained one at a time. Today its technology matches each member in minutes with a coach who has similar lived experiences: * Former police officers and detectives * Firefighters and paramedics * Navy SEALs and Green Berets * Chiefs who coach chiefs * Experienced leadership coaches for promotions and new responsibilities * Coaches for sleep, for money management and for family How it works. * Your coach: A person who's walked in your shoes and brings the framework to help you work towards self-mastery, develop your resiliency, and perform at your best at every stage of your career. Thirty minute sessions, one-on-one, by video or phone. Your coach already understands the job, so you can get straight into what matters most. * Your tools: Guided physical resets and breathing exercises used by US special operations and elite athletes. The app includes videos explaining the exercises and easy ways to use them daily on your own between sessions. * Your resources: During key career moments, access coaches with specific expertise alongside your primary coach. Sharp also brings your department's existing wellness resources together in one place for easy navigation and to help members have more control over their career. Onward. Its investors are backing a marketplace that gets better as it grows: the more departments Sharp Performance Inc. serve, the bigger the roster Sharp Performance Inc. can build, and the better every member's match. This round not only helps Sharp Performance Inc. reach first responders nationwide, but it also helps Sharp Performance Inc. enhance the tools Sharp Performance Inc. provide them: more coaches from first responder and special operations backgrounds, a better session every time, a smooth handoff to peer support built into the app, and anonymous reporting so a department can see how its people are doing without ever seeing a name. A career in this line of work runs thirty years, and Sharp Performance Inc. is building a company that will be there for all of it.

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