SheerID

SheerID

Identity marketing and eligibility verification platform

About SheerID

Simplify's Rating
Why SheerID is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consulting

Consumer Goods

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$94.5M

Headquarters

Eugene, Oregon

Founded

2011

Overview

SheerID helps businesses verify the eligibility of specific consumer groups, such as military personnel and students, for personalized promotions and discounts. The platform connects to a global network of 9,000 data sources for instant verification, ensuring that only qualified individuals receive offers. This approach not only boosts customer acquisition and loyalty but also reduces fraud by preventing unauthorized claims. SheerID's goal is to enhance customer engagement through tailored experiences while maintaining privacy and security.

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for identity verification due to rising online fraud incidents.
  • Successful partnerships with brands like ASICS and T-Mobile boost SheerID's market presence.
  • Expansion into the travel industry with Flyla offers new growth opportunities.

What critics are saying

  • OpenAI's free ChatGPT Plus could impact SheerID's student verification market share.
  • Airlines developing their own systems may reduce reliance on SheerID's services.
  • Strategic shifts under new CEO could disrupt operations if not managed carefully.

What makes SheerID unique

  • SheerID offers real-time verification using a global network of 9,000 data sources.
  • The platform targets specific consumer groups with personalized offers, enhancing customer loyalty.
  • SheerID's ISO/IEC 27701:2019 certification underscores its commitment to privacy and data security.

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Funding

Total Funding

$94.5M

Above

Industry Average

Funded Over

5 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 1%

1 year growth

↑ 2%

2 year growth

↑ 2%
SheerID
Apr 17th, 2025
SheerID(R) Appoints Laura Stepp as Chief Human Resources Officer

Portland, OR - April 17, 2025 - SheerID, the leading provider for engaging and verifying high-value audiences, today announced the appointment of Laura Stepp as its new Chief Human Resources Officer (CHRO).

VentureBeat
Apr 4th, 2025
Openai Just Made Chatgpt Plus Free For Millions Of College Students — And It’S A Brilliant Competitive Move Against Anthropic

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. OpenAI has made its premium ChatGPT Plus subscription free for all college students in the United States and Canada through the end of May, a move announced Thursday that intensifies the competition with rival Anthropic for dominance in higher education.The offer gives millions of students free access to OpenAI’s $20-per-month premium service just as they prepare for final exams, providing capabilities like GPT-4o (OpenAI’s most advanced large language model), image generation, voice interaction, and advanced research tools that aren’t available in the free version.“Today’s college students face enormous pressure to learn faster, tackle harder problems, and enter a workforce increasingly shaped by AI,” said Leah Belsky, Vice President of Education at OpenAI, in a statement. “Supporting their AI literacy means more than demonstrating how these tools work. It requires creating space for students to engage directly, experiment, learn from peers, and ask their own questions.”The timing reveals a strategic chess move in the AI industry’s battle for the education market. Just 24 hours earlier, Anthropic unveiled “Claude for Education,” featuring a specialized “Learning Mode” that uses Socratic questioning to guide students through problems rather than providing direct answers

GeekWire
Dec 10th, 2024
Tech Moves: Microsoft vet joins Expedia as new product chief; Avanade names president

Portland, Ore.-based identity verification company SheerID hired Carter Lassy as chief product officer.

Silicon Canals
Sep 30th, 2024
SheerID Celebrates Triple Honors: Inc. 5000 Listing and Industry Awards for Campaigns with SONIC and Lufthansa

IMRG also named SheerID as Silver winner for their European ecommerce award for "Best Cross-Border Roll Out."

SheerID
Sep 23rd, 2024
Flyla and SheerID Partner to Bring Seamless Student Verification and Specialized Fares to Airlines

Portland, OR - September 23, 2024 - SheerID, the global leader in identity verification for commerce, is excited to announce a partnership with Flyla, a leading provider of exclusive student flight fares.

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