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SheerID specializes in identity marketing by helping businesses verify the eligibility of specific consumer groups, known as "tribes," such as military personnel, students, teachers, nurses, first responders, seniors, and young adults. The company provides a platform that allows brands to offer personalized promotions and discounts to these verified groups. SheerID connects to a global network of 9,000 authoritative data sources, enabling instant verification of a consumer's eligibility for offers, which helps businesses ensure their promotions reach the right audience. This targeted approach not only increases customer acquisition and loyalty but also reduces the risk of fraud. SheerID's advanced fraud protection features ensure that only legitimate members of the targeted tribes benefit from the offers, balancing personalization with privacy. The company's goal is to enhance customer engagement for businesses while safeguarding consumer information.
Company Stage
Series C
Employees
51-200
Industries
Consulting, Enterprise Software, Cybersecurity
Total Funding
$96M
Headquarters
N/A
Founded
2011
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