SheerID

SheerID

Identity verification platform for targeted promotions

Overview

SheerID provides an identity marketing platform that lets brands verify eligibility of specific consumer groups (often called tribes) to receive personalized promotions. It connects to a network of 9,000 data sources to instantly confirm whether a person belongs to groups like military personnel, students, teachers, nurses, first responders, seniors, or young adults. Businesses integrate SheerID's verification into marketing and sales to target offers, improve customer acquisition, and reduce fraud. The platform supports brands in offering tailored discounts while protecting consumer privacy. Compared with competitors, SheerID emphasizes broad, authoritative data access and fast verification to minimize fraudulent claims and ensure only eligible members receive offers. The goal is to help brands attract and retain customers with targeted, verified promotions while safeguarding margins.

About SheerID

Simplify's Rating
Why SheerID is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Cybersecurity

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$94.5M

Headquarters

Eugene, Oregon

Founded

2011

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Simplify's Take

What believers are saying

  • August 6, 2026 MarTech Breakthrough named SheerID Loyalty Marketing Platform of the Year.
  • July 21, 2026 back-to-school campaigns expanded student and educator offer distribution.
  • August 3, 2026 Center of Excellence centralizes best practices and customer enablement.

What critics are saying

  • SheerID’s last disclosed funding was November 2019, leaving limited balance-sheet evidence.
  • CEO Copeland Weber’s 2025 executive reset and board changes signal ongoing organizational churn.
  • ID.me and Lightico crowd verification markets; CRM-native tools can commoditize SheerID.

What makes SheerID unique

  • SheerID’s 200K+ authoritative sources and IVE engine verify identities in real time.
  • Its Audience Data Platform streams verified attributes to 400+ martech platforms.
  • 2026 launches add privacy retention, reporting, and instant approval for event activations.

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Funding

Total Funding

$94.5M

Above

Industry Average

Funded Over

7 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Carpenter Media Group
Aug 6th, 2026
SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program.

SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program. GlobeNewswire | SheerID Today at 7:15am PDT PORTLAND, Ore., Aug. 06, 2026 (GLOBE NEWSWIRE) - SheerID, the leading provider for engaging and verifying high-value audiences, today announced that its Audience Data Platform has been named the winner of the "Loyalty Marketing Platform of the Year" award in the ninth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. SheerID enables brands to verify eligibility and capture consent-based data at the point of discovery, establishing the new customer relationship from day one. This enables brands to deliver exclusive offers and experiences to audiences such as students, educators, healthcare workers, and military personnel, cultivating deeper engagement and long-term brand affinity. With SheerID, brands can verify, enrich, and activate customer data across more than 400 martech platforms. "SheerID transforms loyalty from a static program into a dynamic ecosystem powered by verified identity and collaboration. Marketers today face signal loss, rising acquisition costs, and increasing consumer expectations for privacy and relevance. Yet consumers are inundated with broad, general offers and discounts that come across as transactional and impersonal," said Steve Johansson, Managing Director at MarTech Breakthrough. "In a rapidly changing digital landscape, SheerID is creating a scalable foundation for loyalty, acquisition, and growth. We extend our sincere congratulations to the entire SheerID team for a well-deserved 2026 MarTech Breakthrough Award." With 200K+ authoritative data sources and sophisticated built-in AI for verification and offer protection, SheerID verifies consumer eligibility and captures valuable permissioned data that can be activated across martech platforms in support of a brand's lifecycle marketing efforts. SheerID's Audience Data Platform helps marketers use that data to acquire and engage high-value audiences, deliver more relevant offers, and minimize offer abuse. The platform also provides marketer-friendly workflows, consumer-consented verification, revenue and conversion analysis, and advanced analytics that help brands measure performance and support continued engagement. "Verified eligibility is the foundation for authentic, long-term customer relationships," said Stephanie Copeland Weber, CEO of SheerID. "We're incredibly honored to receive this prestigious recognition from MarTech Breakthrough. We couldn't be better positioned - or more driven - to continue our mission of partnering with brands to build trust-driven loyalty programs that spark truly lasting growth." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. About SheerID SheerID is the leading global provider for permission-based verification and engaging high-value audiences. Its award-winning Audience Data Platform is trusted by the world's most admired brands, including Spotify, Perplexity, T-Mobile, and L.L.Bean. SheerID offers the only secure, enterprise-grade platform that connects brands with the right customers, limits offer abuse, and powers personalized marketing, driving loyalty and revenue. For more information, visit SheerID.com and follow us on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. This is a paid placement. For further inquiries, please contact GlobeNewswire directly.

Military Industry Today
Aug 6th, 2026
SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program.

SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program. 9th annual program honors the marketing, sales and AdTech innovators reshaping how brands engage, convert and grow. PORTLAND, Ore., Aug. 06, 2026 (GLOBE NEWSWIRE) - SheerID, the leading provider for engaging and verifying high-value audiences, today announced that its Audience Data Platform has been named the winner of the "Loyalty Marketing Platform of the Year" award in the ninth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. SheerID enables brands to verify eligibility and capture consent-based data at the point of discovery, establishing the new customer relationship from day one. This enables brands to deliver exclusive offers and experiences to audiences such as students, educators, healthcare workers, and military personnel, cultivating deeper engagement and long-term brand affinity. With SheerID, brands can verify, enrich, and activate customer data across more than 400 martech platforms. "SheerID transforms loyalty from a static program into a dynamic ecosystem powered by verified identity and collaboration. Marketers today face signal loss, rising acquisition costs, and increasing consumer expectations for privacy and relevance. Yet consumers are inundated with broad, general offers and discounts that come across as transactional and impersonal," said Steve Johansson, Managing Director at MarTech Breakthrough. "In a rapidly changing digital landscape, SheerID is creating a scalable foundation for loyalty, acquisition, and growth. We extend our sincere congratulations to the entire SheerID team for a well-deserved 2026 MarTech Breakthrough Award." With 200K+ authoritative data sources and sophisticated built-in AI for verification and offer protection, SheerID verifies consumer eligibility and captures valuable permissioned data that can be activated across martech platforms in support of a brand's lifecycle marketing efforts. SheerID's Audience Data Platform helps marketers use that data to acquire and engage high-value audiences, deliver more relevant offers, and minimize offer abuse. The platform also provides marketer-friendly workflows, consumer-consented verification, revenue and conversion analysis, and advanced analytics that help brands measure performance and support continued engagement. "Verified eligibility is the foundation for authentic, long-term customer relationships," said Stephanie Copeland Weber, CEO of SheerID. "We're incredibly honored to receive this prestigious recognition from MarTech Breakthrough. We couldn't be better positioned - or more driven - to continue our mission of partnering with brands to build trust-driven loyalty programs that spark truly lasting growth." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. About SheerID SheerID is the leading global provider for permission-based verification and engaging high-value audiences. Its award-winning Audience Data Platform is trusted by the world's most admired brands, including Spotify, Perplexity, T-Mobile, and L.L.Bean. SheerID offers the only secure, enterprise-grade platform that connects brands with the right customers, limits offer abuse, and powers personalized marketing, driving loyalty and revenue. For more information, visit SheerID.com and follow Military Industry Today on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in its recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Military Industry Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Tracxn
Mar 7th, 2026
SheerID - Funding & Investors

SheerID - Funding & investors. Last updated: March 7, 2026 SheerID's funding rounds. SheerID has raised a total of $96.1M over 9 funding rounds: 4 Seed, 4 Early-Stage and 1 Late-Stage round s. SheerID's largest funding round so far was a Series C round for $***** in Nov 2019. Here is the list of all funding rounds of SheerID: | Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors | | Nov 13, 2019 | 4121570 | Series C | 4137273 | 1353106 | 9241030 | 3656770 | | Jan 23, 2018 | 1133044 | Series B | 6369455 | 6594694 | 3323606 | Voyager Capital & 1 more | | Mar 15, 2017 | 9141282 | Series B | 1238135 | 5432946 | 8525442 | 5881243 | | Sep 22, 2015 | 3775764 | Series A | 7823268 | 7337906 | 5220129 | Arnold Venture Group | | Aug 17, 2015 | 2811330 | Series A | 4587035 | 5337157 | 1248345 | 1698357 | | Nov 06, 2014 | 9426044 | 236715 | 5655520 | 2066122 | 4677058 | 5936291 | | Sep 04, 2013 | 8171424 | 747483 | 1081438 | 3147313 | 9891078 | 7254755 | | Nov 20, 2012 | 4522974 | 571487 | 7049862 | 8841077 | 9867917 | 4716589 | | Dec 14, 2011 | 6934049 | 150780 | 7746870 | 7969525 | 7358534 | 3832002 | SheerID's investors. SheerID has total 10 investor s, 10 are institutional investors including Voyager Capital and 9 others. Here is the list of institutional investors of SheerID: * Voyager Capital, located in Seattle (United States), made their first investment in SheerID on Jan 23, 2018 in its Series B round. * Arnold Venture Group, located in San Francisco (United States), made their first investment in SheerID on Sep 22, 2015 in its Series A round. Are you a Founder? FAQs about SheerID's funding and investors. SheerID has raised a total of $96.1M over 9 rounds. SheerID's largest funding round was a Series C round held on Nov 13, 2019 for $*****. CVC is the lead investor in SheerID's latest funding round held on Nov 13, 2019. * 4 Early-Stage rounds * 4 Seed rounds * 1 Late-Stage round SheerID has a total of 10 investors, all of them are Institutional investors. Explore latest companies that raised funding recently * Advocacy - raised a funding of $3.5M in Seed round held on Mar 07, 2026. * Cybervergent - raised a funding of $3M in Seed round held on Mar 06, 2026. * Tripo - raised a funding of $50M in Series A round held on Mar 06, 2026. * Matalan - raised a funding of $33.4M in Series B round held on Mar 06, 2026. * Compass - raised a funding of $4.77M in Series B round held on Mar 06, 2026.

SheerID
Jan 12th, 2026
2025 SheerID Customer Award Winners: Beacons of Innovation

2025 SheerID Customer award winners: beacons of innovation. At SheerID, its mission is to help brands move beyond basic segmentation to build loyal relationships with their key audiences. Every day, SheerID Inc. see its clients doing remarkable work - creating programs that don't just drive transactions, but forge genuine connections that turn their customers into lifelong brand advocates. That's why SheerID Inc. created the SheerID Customer Awards. SheerID Inc. wanted to shine a spotlight on the brands and marketers who are raising the bar for the entire industry. These 2025 winners are the North Stars of modern marketing, proving that when purpose and innovation collide, brands can achieve incredible business results while making a meaningful impact on their communities. How award winners were chosen. SheerID's panel of judges reviewed nominations across five categories, looking for brands that exemplified originality, measurable impact, and an "above and beyond" commitment to their audiences. These winners were chosen because they didn't just follow a playbook - they wrote a new one. Visionary award. Honoring a brand that leverages originality and creativity to flawlessly execute an innovative audience verification strategy that delivers measurable impact. Winner: Uber. Uber transformed a standard student offer into an Emmy-winning cultural moment with its Brian Cox Goes to College campaign. By tapping into the authentic, humorous tone students crave, Uber saw brand awareness surge by 7% in the US and 15% in Canada while significantly surpassing acquisition targets. Runner up: sleep Number. Sleep Number expanded its military support from seasonal pulse offers to a permanent, year-round program. Promoting the offer through high-value channels, including prominent placement during three NFL "Salute to Service," games, delivered strategic and commercial success. Community champion. Celebrating a brand whose unparalleled commitment to an audience it verified made a real-word impact. Winner: Intuit. Intuit's Food Truck Program provides high school students with hands-on entrepreneurial training, grants, and professional tools like QuickBooks and Mailchimp. The program fits squarely into "Intuit for Education," a free, financial literacy program for high school and college students. By measuring success in "lives changed" rather than just conversions, Intuit is on track to serve 50 million students by 2030. Runner up: military family advisory Network (MFAN). MFAN delivered rapid emergency grocery support to military families during the government shutdown, leveraging SheerID's Audience Network to verify more than 50,000 military families in just 72 hours, ensuring the food boxes reached only the families they were intended for. Loyalty leader. Celebrating a brand that excels at building enduring audience loyalty by creating exceptional customer experiences across all channels. Winner: Ulta Beauty. Ulta Beauty redefined student loyalty by integrating its student program into its Ulta Beauty Rewards program and promoting it through immersive campus events like its "College Glow Up Tour." Ulta's Homecoming Gift with Purchase campaign blew up TikTok, with several posts generating one million views and one post driving nearly 4.5 million views. Runner up: steve Madden. Steve Madden empowered campus ambassadors as micro-influencers. Ambassadors drove sales through authentic TikTok and Instagram stories that included unique referral links. The campaign delivered double-digit growth in month-over-month and year-over year student verifications. She leads the way. Honoring a visionary woman who drives ecommerce excellence through the successful implementation of a SheerID-driven initiative. Winner: imke rodermans, DPG Media. Imke led the "Student Free" initiative at DPG Media, giving students across the Netherlands and Belgium free access to quality journalism. Her proactive leadership and savvy integration of DPG's channels with a national PR push ensured the offer gained immediate traction across every touchpoint. Her dedication to DPG's socially responsible mission repositioned the company as a modern, accessible brand for the next generation. Runner up: chelsea amaro, Peacock. Chelsea's launch of Peacock's program for healthcare workers brilliantly leveraged the company's mockumentary St. Denis Medical as a high-value touchpoint. Her precisely targeted campaign with personalized messaging to healthcare workers drove rapid conversions. Campaign excellence. Celebrating outstanding creative campaigns that leverage verification data to achieve exceptional business outcomes. Winner: harvard business publishing (HBP). HBP gives educators free access to its extensive case study library, but manually verifying them was costly and resource intensive. The company turned this bottleneck into a strategic asset by seamlessly migrating legacy users to a streamlined SheerID flow and using verification data to clean up sales reporting. The initiative was a masterclass in change management that protected HBP's academic integrity while simultaneously accelerating business growth. Runner up: SoundCloud. When SoundCloud wanted to promote their Fan and Creator plans to students, they correlated SheerID verification data with student brand engagement to determine which schools to target and how to create exciting on-campus ambassador programs. The initiative demonstrated how merging digital insights with on-the-ground execution can help build a lasting brand community. Get the full story. These summaries are just the beginning. To dive deeper into the strategies, creative assets, and data-driven insights behind these award-winning programs, read its 2025 SheerID Customer Awards ebook. Want to create personalized rewards that drive customer acquisition and loyalty? With SheerID's Audience Data Platform, you can precisely target hundreds of global audiences and collect verified, permissioned data you can stream to 400+ martech platforms for hyper-personalized re-engagement. See pricing designed to fit your business.

SheerID
Aug 25th, 2025
SheerID Unveils Innovations for Modern Marketers in New AI Era

In addition, SheerID has just launched a new tool, CRM Sync, which automatically sends customer verification data to marketers' existing marketing and business platforms like Salesforce and Klaviyo.

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