Overview
SheerID provides an identity marketing platform that lets brands verify eligibility of specific consumer groups (often called tribes) to receive personalized promotions. It connects to a network of 9,000 data sources to instantly confirm whether a person belongs to groups like military personnel, students, teachers, nurses, first responders, seniors, or young adults. Businesses integrate SheerID's verification into marketing and sales to target offers, improve customer acquisition, and reduce fraud. The platform supports brands in offering tailored discounts while protecting consumer privacy. Compared with competitors, SheerID emphasizes broad, authoritative data access and fast verification to minimize fraudulent claims and ensure only eligible members receive offers. The goal is to help brands attract and retain customers with targeted, verified promotions while safeguarding margins.
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About SheerID
Industries
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$94.5M
Headquarters
Eugene, Oregon
Founded
2011
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Simplify's Take
What believers are saying
- July 2026 releases added graduate verification, six languages, and cross-border military programs.
- May and July 2026 campaigns expanded community-hero and back-to-school demand.
- August 2026 MarTech Breakthrough named SheerID Loyalty Marketing Platform of the Year.
What critics are saying
- Brands can replace SheerID with Salesforce, Klaviyo, or internal rules engines quickly.
- Revenue falls if Nike, T-Mobile, or Vail shift verified offers to first-party app logic.
- A platform breach or identity-fraud failure would destroy trust and trigger enterprise churn.
What makes SheerID unique
- 200K+ authoritative data sources and built-in AI power instant eligibility checks globally.
- SheerID activates verified data across 400+ martech platforms, including Salesforce and Klaviyo.
- 2026 awards and trusted logos like Spotify, T-Mobile, and L.L.Bean reinforce credibility.
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Funding
Total Funding
$94.5M
Above
Industry Average
Funded Over
7 Rounds
Benefits
- Remote Work Options
Growth & Insights and Company News
6 month growth
1%1 year growth
0%2 year growth
-2%Vail Resorts on personalization at scale. SheerID September 17, 2026 | Read time 5 min Hospitality/Travel Identity Marketing Students/Gen Z Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia. In 2016, Vail launched the industry-changing Epic Pass, a multi-resort season ski pass offering access to dozens of world-class ski destinations globally. Miranda in five: * Senior Analyst of Product and Revenue at Vail Resorts, where she manages business operations for Vail's Epic Pass * Leads end-to-end verification strategies, including Vail Resorts' flagship Epic Pass military program in partnership with SheerID * Spearheaded the expansion of the young adult market strategy beyond traditional student-only offers during the March pass launch * Uses verification data to drive mountain experiences, like pop-up events with John Summit and military meetups * Still keeps one loyalty key tag on her keychain and is always praying for snow What do you own at Vail Resorts? I'm a Senior Analyst of Product and Revenue at Vail Resorts where I oversee business operations for the Epic Pass and lead its audience marketing program. How did Vail Resorts initially get started working with SheerID? Vail Resorts first partnered with SheerID to manage identity verification for their military offer programs. Military members are deeply rooted in Vail Resorts' history, as the company's origins trace back to World War II, where the 10th Mountain Division trained in the mountains surrounding where Vail Mountain now operates. Because honoring military members is central to their business, Vail Resorts needed a secure way to keep these high-value offers gated specifically for service members that deserve them. Why did Vail's audience expansion go beyond students? SheerID recognized an opportunity to expand its footprint beyond students, into the young adult space. This audience is not necessarily in school, many of them are years into the workforce, a lot of them have families. This is very much an audience SheerID still want to provide access to the mountains, without requiring them to be in school to do so. Did you already have the audience data, or did you have to go find it? SheerID has a lot of years' worth of first-party data that is really incredible, so there are segments SheerID understand very, very well. Where the research and the work come in is when and how guests shift in and out of those segments, and why. Since SheerID sell experiences rather than operating a brick-and-mortar style space and inventory, SheerID can't always look at just its data to tell SheerID the right story. How do you decide which audiences are worth personalizing for? Every guest is in my heart, but not every guest brings the same value to the business. Personalization takes a lot of time and a lot of money, and it is not always valuable to invest your costs there. Leveraging SheerID's verified data helps SheerID dive deeper on what's landing with what communities. What does personalization at scale look like for an enterprise like Vail? Of course there is still value in its evergreen offers, but GenZ and Gen Alpha engage differently; they expect more personalization. SheerID had to think about what that looks like for an enterprise of its size. SheerID cannot go all in on every channel at once - I don't think any business would. Starting with a targeted, verified audience gives SheerID a roadmap for both personalization SheerID can scale, and what other communities SheerID can apply it to. Its military offer is incredible and SheerID keep it gated for those service members. SheerID has helped SheerID do that in such an intentional way, so SheerID can speak to these military members one to one - giving SheerID a roadmap for how SheerID can do this for young adults, which is a significantly bigger audience. What changed once you started speaking to young adults directly? SheerID has seen real wins in loyalty among Gen Z. Moving beyond traditional student verification to such a broad audience felt like a leap at first, but it completely expanded its reach. SheerID helped SheerID make that shift quickly and seamlessly, so SheerID could engage Gen Z directly across paid media, CRM, and tailored landing pages. Why does protecting those offers matter right now? Margin optimization is always important, and shouldn't surprise anyone. SheerID had a really tough winter, and in a season like that, protecting these offers, gating access, and building guest lifetime value matters even more. SheerID know SheerID is reaching the right people, at the right time, in the right way. There is also brand recognition and credibility. Gen Z cares about brand with a capital B. SheerID has the Epic Pass brand, but SheerID also have a network of resort brands a lot of people were not aware of, especially Gen Z. it has increased its ability to create awareness around its world-class resort brands and the benefits for that audience What does a verified audience look like in experiential marketing? SheerID sell an experience, not a tangible product - creating high-value moments that make memories, drive deep engagement and loyalty. A great example is its pop-up series with DJ John Summit at premier mountain destinations like Heavenly in Tahoe, the top of Vail, and Whistler. SheerID notified Epic Pass holders first, before rolling the news out more broadly, and required guests to physically reach the top of the mountain to participate. That created massive FOMO, especially among the young adult demographic - the mindset becomes: I have to have an Epic Pass, because what if he shows up and plays? Once SheerID bring people to the mountain, SheerID can fully deliver on that immersive experience. SheerID can leverage this same strategy for specific communities, using SheerID's verified data to send targeted text and emails for military meetups, or sending heartfelt thank you's for Veteran's Day.
SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program. 9th annual program honors the marketing, sales and AdTech innovators reshaping how brands engage, convert and grow. August 06, 2026 10:15 ET | Source: SheerID PORTLAND, Ore., Aug. 06, 2026 (GLOBE NEWSWIRE) - SheerID, the leading provider for engaging and verifying high-value audiences, today announced that its Audience Data Platform has been named the winner of the "Loyalty Marketing Platform of the Year" award in the ninth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. SheerID enables brands to verify eligibility and capture consent-based data at the point of discovery, establishing the new customer relationship from day one. This enables brands to deliver exclusive offers and experiences to audiences such as students, educators, healthcare workers, and military personnel, cultivating deeper engagement and long-term brand affinity. With SheerID, brands can verify, enrich, and activate customer data across more than 400 martech platforms. "SheerID transforms loyalty from a static program into a dynamic ecosystem powered by verified identity and collaboration. Marketers today face signal loss, rising acquisition costs, and increasing consumer expectations for privacy and relevance. Yet consumers are inundated with broad, general offers and discounts that come across as transactional and impersonal," said Steve Johansson, Managing Director at MarTech Breakthrough. "In a rapidly changing digital landscape, SheerID is creating a scalable foundation for loyalty, acquisition, and growth. We extend our sincere congratulations to the entire SheerID team for a well-deserved 2026 MarTech Breakthrough Award." With 200K+ authoritative data sources and sophisticated built-in AI for verification and offer protection, SheerID verifies consumer eligibility and captures valuable permissioned data that can be activated across martech platforms in support of a brand's lifecycle marketing efforts. SheerID's Audience Data Platform helps marketers use that data to acquire and engage high-value audiences, deliver more relevant offers, and minimize offer abuse. The platform also provides marketer-friendly workflows, consumer-consented verification, revenue and conversion analysis, and advanced analytics that help brands measure performance and support continued engagement. "Verified eligibility is the foundation for authentic, long-term customer relationships," said Stephanie Copeland Weber, CEO of SheerID. "We're incredibly honored to receive this prestigious recognition from MarTech Breakthrough. We couldn't be better positioned - or more driven - to continue our mission of partnering with brands to build trust-driven loyalty programs that spark truly lasting growth." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. About SheerID SheerID is the leading global provider for permission-based verification and engaging high-value audiences. Its award-winning Audience Data Platform is trusted by the world's most admired brands, including Spotify, Perplexity, T-Mobile, and L.L.Bean. SheerID offers the only secure, enterprise-grade platform that connects brands with the right customers, limits offer abuse, and powers personalized marketing, driving loyalty and revenue. For more information, visit SheerID.com and follow us on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program. 9th annual program honors the marketing, sales and AdTech innovators reshaping how brands engage, convert and grow. PORTLAND, Ore., Aug. 06, 2026 (GLOBE NEWSWIRE) - SheerID, the leading provider for engaging and verifying high-value audiences, today announced that its Audience Data Platform has been named the winner of the "Loyalty Marketing Platform of the Year" award in the ninth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. SheerID enables brands to verify eligibility and capture consent-based data at the point of discovery, establishing the new customer relationship from day one. This enables brands to deliver exclusive offers and experiences to audiences such as students, educators, healthcare workers, and military personnel, cultivating deeper engagement and long-term brand affinity. With SheerID, brands can verify, enrich, and activate customer data across more than 400 martech platforms. "SheerID transforms loyalty from a static program into a dynamic ecosystem powered by verified identity and collaboration. Marketers today face signal loss, rising acquisition costs, and increasing consumer expectations for privacy and relevance. Yet consumers are inundated with broad, general offers and discounts that come across as transactional and impersonal," said Steve Johansson, Managing Director at MarTech Breakthrough. "In a rapidly changing digital landscape, SheerID is creating a scalable foundation for loyalty, acquisition, and growth. We extend our sincere congratulations to the entire SheerID team for a well-deserved 2026 MarTech Breakthrough Award." With 200K+ authoritative data sources and sophisticated built-in AI for verification and offer protection, SheerID verifies consumer eligibility and captures valuable permissioned data that can be activated across martech platforms in support of a brand's lifecycle marketing efforts. SheerID's Audience Data Platform helps marketers use that data to acquire and engage high-value audiences, deliver more relevant offers, and minimize offer abuse. The platform also provides marketer-friendly workflows, consumer-consented verification, revenue and conversion analysis, and advanced analytics that help brands measure performance and support continued engagement. "Verified eligibility is the foundation for authentic, long-term customer relationships," said Stephanie Copeland Weber, CEO of SheerID. "We're incredibly honored to receive this prestigious recognition from MarTech Breakthrough. We couldn't be better positioned - or more driven - to continue our mission of partnering with brands to build trust-driven loyalty programs that spark truly lasting growth." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. About SheerID SheerID is the leading global provider for permission-based verification and engaging high-value audiences. Its award-winning Audience Data Platform is trusted by the world's most admired brands, including Spotify, Perplexity, T-Mobile, and L.L.Bean. SheerID offers the only secure, enterprise-grade platform that connects brands with the right customers, limits offer abuse, and powers personalized marketing, driving loyalty and revenue. For more information, visit SheerID.com and follow Military Industry Today on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in its recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Military Industry Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
SheerID named "loyalty Marketing Platform of the Year" in 2026 MarTech Breakthrough Awards program. GlobeNewswire | SheerID Today at 7:15am PDT PORTLAND, Ore., Aug. 06, 2026 (GLOBE NEWSWIRE) - SheerID, the leading provider for engaging and verifying high-value audiences, today announced that its Audience Data Platform has been named the winner of the "Loyalty Marketing Platform of the Year" award in the ninth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. SheerID enables brands to verify eligibility and capture consent-based data at the point of discovery, establishing the new customer relationship from day one. This enables brands to deliver exclusive offers and experiences to audiences such as students, educators, healthcare workers, and military personnel, cultivating deeper engagement and long-term brand affinity. With SheerID, brands can verify, enrich, and activate customer data across more than 400 martech platforms. "SheerID transforms loyalty from a static program into a dynamic ecosystem powered by verified identity and collaboration. Marketers today face signal loss, rising acquisition costs, and increasing consumer expectations for privacy and relevance. Yet consumers are inundated with broad, general offers and discounts that come across as transactional and impersonal," said Steve Johansson, Managing Director at MarTech Breakthrough. "In a rapidly changing digital landscape, SheerID is creating a scalable foundation for loyalty, acquisition, and growth. We extend our sincere congratulations to the entire SheerID team for a well-deserved 2026 MarTech Breakthrough Award." With 200K+ authoritative data sources and sophisticated built-in AI for verification and offer protection, SheerID verifies consumer eligibility and captures valuable permissioned data that can be activated across martech platforms in support of a brand's lifecycle marketing efforts. SheerID's Audience Data Platform helps marketers use that data to acquire and engage high-value audiences, deliver more relevant offers, and minimize offer abuse. The platform also provides marketer-friendly workflows, consumer-consented verification, revenue and conversion analysis, and advanced analytics that help brands measure performance and support continued engagement. "Verified eligibility is the foundation for authentic, long-term customer relationships," said Stephanie Copeland Weber, CEO of SheerID. "We're incredibly honored to receive this prestigious recognition from MarTech Breakthrough. We couldn't be better positioned - or more driven - to continue our mission of partnering with brands to build trust-driven loyalty programs that spark truly lasting growth." For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry. About SheerID SheerID is the leading global provider for permission-based verification and engaging high-value audiences. Its award-winning Audience Data Platform is trusted by the world's most admired brands, including Spotify, Perplexity, T-Mobile, and L.L.Bean. SheerID offers the only secure, enterprise-grade platform that connects brands with the right customers, limits offer abuse, and powers personalized marketing, driving loyalty and revenue. For more information, visit SheerID.com and follow us on LinkedIn. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. This is a paid placement. For further inquiries, please contact GlobeNewswire directly.
SheerID - Funding & investors. Last updated: March 7, 2026 SheerID's funding rounds. SheerID has raised a total of $96.1M over 9 funding rounds: 4 Seed, 4 Early-Stage and 1 Late-Stage round s. SheerID's largest funding round so far was a Series C round for $***** in Nov 2019. Here is the list of all funding rounds of SheerID: | Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors | | Nov 13, 2019 | 4121570 | Series C | 4137273 | 1353106 | 9241030 | 3656770 | | Jan 23, 2018 | 1133044 | Series B | 6369455 | 6594694 | 3323606 | Voyager Capital & 1 more | | Mar 15, 2017 | 9141282 | Series B | 1238135 | 5432946 | 8525442 | 5881243 | | Sep 22, 2015 | 3775764 | Series A | 7823268 | 7337906 | 5220129 | Arnold Venture Group | | Aug 17, 2015 | 2811330 | Series A | 4587035 | 5337157 | 1248345 | 1698357 | | Nov 06, 2014 | 9426044 | 236715 | 5655520 | 2066122 | 4677058 | 5936291 | | Sep 04, 2013 | 8171424 | 747483 | 1081438 | 3147313 | 9891078 | 7254755 | | Nov 20, 2012 | 4522974 | 571487 | 7049862 | 8841077 | 9867917 | 4716589 | | Dec 14, 2011 | 6934049 | 150780 | 7746870 | 7969525 | 7358534 | 3832002 | SheerID's investors. SheerID has total 10 investor s, 10 are institutional investors including Voyager Capital and 9 others. Here is the list of institutional investors of SheerID: * Voyager Capital, located in Seattle (United States), made their first investment in SheerID on Jan 23, 2018 in its Series B round. * Arnold Venture Group, located in San Francisco (United States), made their first investment in SheerID on Sep 22, 2015 in its Series A round. Are you a Founder? FAQs about SheerID's funding and investors. SheerID has raised a total of $96.1M over 9 rounds. SheerID's largest funding round was a Series C round held on Nov 13, 2019 for $*****. CVC is the lead investor in SheerID's latest funding round held on Nov 13, 2019. * 4 Early-Stage rounds * 4 Seed rounds * 1 Late-Stage round SheerID has a total of 10 investors, all of them are Institutional investors. Explore latest companies that raised funding recently * Advocacy - raised a funding of $3.5M in Seed round held on Mar 07, 2026. * Cybervergent - raised a funding of $3M in Seed round held on Mar 06, 2026. * Tripo - raised a funding of $50M in Series A round held on Mar 06, 2026. * Matalan - raised a funding of $33.4M in Series B round held on Mar 06, 2026. * Compass - raised a funding of $4.77M in Series B round held on Mar 06, 2026.
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About SheerID
Industries
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$94.5M
Headquarters
Eugene, Oregon
Founded
2011
SheerID is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today