Shift

Shift

Online used car buying and selling

About Shift

Simplify's Rating
Why Shift is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Automotive & Transportation

Fintech

Company Size

201-500

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2014

Overview

Shift Technologies, Inc. simplifies the buying and selling of used cars through its online platform. Customers can browse a wide selection of inspected vehicles, schedule home test drives, and complete purchases quickly, while sellers benefit from a no-haggle pricing model and a streamlined selling process. Unlike traditional dealerships, Shift offers competitive pricing and a transparent experience for both buyers and sellers. The company's goal is to transform the used car market by making it more efficient and user-friendly.

Simplify Jobs

Simplify's Take

What believers are saying

  • Shift's merger with CarLotz expands its geographic footprint and market reach.
  • AI-driven pricing algorithms can optimize Shift's pricing strategies for better margins.
  • Partnerships with fintech firms can streamline transactions and improve customer experience.

What critics are saying

  • Shift's bankruptcy filing may erode consumer confidence and impact sales.
  • Workforce restructuring could disrupt operations and affect service quality.
  • Integration challenges from the CarLotz merger may distract from core operations.

What makes Shift unique

  • Shift offers a 150-point inspection and detailed vehicle history for transparency.
  • Shift's no-haggle pricing ensures a stress-free selling experience for car owners.
  • Shift's online platform allows home test drives, enhancing customer convenience.

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Funding

Total Funding

$519.9M

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Flexible work schedule

Generous parental leave

Remote work program

Health insurance benefits

Generous PTO

Company equity

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -2%
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Shift
Mar 8th, 2025
How Shift and Redbrick Support Women in Tech

At Shift and Redbrick, its parent company, Shift Technologies, Inc. don't just talk about supporting women in tech - Shift Technologies, Inc. take action.

Coverage
Oct 11th, 2023
Shift Technologies files for bankruptcy

Shift is a San Francisco-based online marketplace for buying and selling secondhand cars.

LevelFields
Jul 12th, 2023
Shift Technologies announces Workforce Restructuring and Reductions to optimize sales strategy

Shift Technologies announces Workforce Restructuring and Reductions to optimize sales strategy.

Automotive News
Jun 9th, 2023
Shift Technologies hires new CEO as board mulls strategic options | Automotive News

Shift Technologies' board of directors appointed Ayman Moussa, founder of northern California dealership group operation Carnamic, as CEO, effective Friday.

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