Auto Dealer Websites Need to Check the "Vitals" To Close the Deal FAST. BIRMINGHAM, Mich., Dec. 12, 2024 /PRNewswire/ -- Auto dealer websites are desperately engaged in battle to transition site visitors to customers. However, according to Shift Digital, a Birmingham, Mich.-based company providing technology solutions, advanced analytics, and support services in the automotive, powersports, heavy equipment, marine, hospitality and manufacturer sectors, those dealers may be getting stuck in a different sort of web. Shift Digital's latest Shopper Survey found that the continued adoption of more digital retail tools and plug-ins, such as trade-in calculators, service schedules and chat tools have made dealer websites more complicated and slower

Shift Digital's New Report Highlights "Winning Strategies for Converting Shoppers to Buyers"BIRMINGHAM, Mich., June 7, 2023 /PRNewswire/ -- Car buying has become a version of online dating as customers are swiping through a series of prospective dealers. The goal is a long-term relationship between dealer and shopper, ultimately getting past the hyperbole to get to reality and on the road.Shift Digital, a Birmingham, Mich.-based company providing technology assistance, program management and support services in the automotive retail and manufacturer sectors, has released "Winning Strategies for Converting Shoppers to Buyers," showcasing what dealers are doing right and wrong in developing leads to secure a happily-ever-after feeling for shoppers."The automotive retail sector is facing two gale force fronts," said Phil Oriani, CEO of Shift Digital. "The Shift Digital 2023 Shopper Study indicates even when shoppers are interested, there are certain words and practices on dealer websites that are counterproductive and make the buying experience frustrating to a potential customer."Oriani indicated the second potential roadblock to a dealer's lead success rate is overwhelming an existing system, generating more opportunity but hindering efficiency and response time. This tends to frustrate customers as they wait for a response, sending them to another provider.That frustration falls right in the middle of current conditions to impact leads already in a challenged condition. Stabilizing but still unpredictable inventories, inflation, and interest rates, all out of the customers' control, continue to impact why more "clicks" don't necessarily convert to more "sales."Other highlights of Shift Digital's latest report, "Winning Strategies for Converting Shoppers to Buyers," include:How Do Dealers Increase Leads? Less Is More"If you have ever heard 'less is more,' you already have the idea," said Matt VanDyke, President of Shift Digital. "Simplify the choices of action you ask your potential customer to make on the website