Shiftmove

Shiftmove

Fleet management software with AI analytics

Overview

Shiftmove provides a European SaaS mobility operations platform that centralizes fleet administration—leasing, fuel, fines, and maintenance—while adding real-time GPS tracking and automated digital logbooks. It connects telematics data, leasing information, and admin tasks in one cloud-based system, with AI-supported analytics that translate data into actionable insights on costs, compliance, and sustainability. The platform reduces manual data entry and streamlines workflows, helping businesses make strategic fleet decisions. Backed by the merger of Avrios and Vimcar and Battery Ventures, Shiftmove aims to manage over one million vehicles across Europe, differentiating itself with a multi-module, data-driven approach and a strong European footprint.

Significant Headcount Growth

About Shiftmove

Simplify's Rating
Why Shiftmove is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Enterprise Software

AI & Machine Learning

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Berlin, Germany

Founded

2023

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Simplify's Take

What believers are saying

  • Mobilize expanded connected fleet management with Optimum by Shiftmove across France on May 13, 2026.
  • Europe Technologies chose Shiftmove's Avrios AI on March 25, 2026, validating enterprise demand.
  • Shiftmove targets one million vehicles by 2027, leveraging cross-sell from 500-plus employees.

What critics are saying

  • Integrating Optimum and Ocean by 2026 risks broken onboarding, duplicated support, and churn.
  • France concentration after Ocean exposes Shiftmove to Renault, Orange Business, and local incumbents.
  • Missing 2027 scale turns Battery-backed acquisition spending into an expensive European roll-up failure.

What makes Shiftmove unique

  • Shiftmove unifies Avrios, Vimcar, Optimum, and Ocean into one European fleet stack.
  • Its February 2026 Avrios real-time condition monitoring uses OEM telematics without extra hardware.
  • The December 2025 Ocean acquisition pushed Shiftmove to 730,000 vehicles and 27,000 customers.

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Benefits

Paid Vacation

Remote Work Options

Hybrid Work Options

Flexible Work Hours

Meal Benefits

Gym Membership

Commuter Benefits

Mental Health Support

Wellness Program

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

52%

1 year growth

50%

2 year growth

50%
Tech.eu
Dec 2nd, 2025
Shiftmove acquires Ocean, expands European presence

Shiftmove, a Berlin-based company, has acquired Ocean, the fleet management division of Orange Business in France. This acquisition enhances Shiftmove's position as a major European fleet technology provider, serving 27,000 corporate customers and managing 730,000 vehicles. Ocean, founded in 2003, manages over 180,000 vehicles in France. Shiftmove's AI-powered platform aims to meet rising demands on fleet operators due to increasing costs and sustainability requirements.

GlobeNewswire
Apr 30th, 2025
Orange: Orange Business And Shiftmove Enter Exclusive Negotiations For The Acquisition Of Océan By Shiftmove

Press ReleaseParis, April 30th 2025Orange Business and Shiftmove enter exclusive negotiations for the acquisition of Océan by ShiftmoveOrange Business and Shiftmove announce that they have signed an exclusivity agreement for the acquisition of the Océan business by Shiftmove.Océan is the Fleet Management activity of Orange Business, currently supporting thousands of corporate clients and public organizations in the efficient management of their vehicle fleets, machinery and trucks. Fleets operated by Océan’s clients account for nearly 170,000 vehicles across France.Through their Software-as-a-Service platform and tailored services, Océan enables companies to make informed decisions allowing them to optimize costs, enhance employee safety and meet their environmental commitments regarding their fleets.This proposed transaction comes as part of Orange Business’s continued execution of its strategy of refocusing its business portfolio and optimizing its investments on key strategic priorities. The proposed acquisition by Shiftmove, a pure player that is committed to consolidating the market, will benefit Océan and help maximize its growth potential.In 2023, Océan celebrated 20 years of expertise, during which the company successfully anticipated and supported market developments — from the early days of geolocation to the adoption of embedded telematics (i.e. connected solutions). Océan aims to become one of the leading fleet management providers in France."In a telematics market undergoing profound transformation, marked by accelerated innovation and increasingly complex customer expectations, our ambition is to build strong and lasting synergies that anticipate future technological and industry developments. By relying on a growth strategy focused on innovation and operational excellence, Océan aims to establish itself as a key player in the sector

Presseportal
Mar 20th, 2025
Shiftmove wins industry leader Taco van der Leij to Accelerate Expansion in France and Transform Fleet Management

Shiftmove, the progressive player in the European fleet management market, appoints former Webfleet executive Taco van der Leij as Senior Vice President International.

Tech.eu
Oct 15th, 2024
Shiftmove acquires Optimum Automotive

Shiftmove, a German-Swiss platform for fleet management software, is acquiring the French digital fleet management platform Optimum Automotive.

Tech.eu
Oct 15th, 2024
Shiftmove Acquires Optimum Automotive for Expansion

Shiftmove, a German-Swiss fleet management platform, is acquiring French platform Optimum Automotive to expand into France. Formed in 2023 from Avrios and Vimcar, Shiftmove aims to manage over one million vehicles by 2027. The acquisition consolidates the European fleet management market, with the combined entity supporting over 18,000 customers and managing 550,000 vehicles. Shiftmove's software aids companies in transitioning to low-emission mobility and reducing costs.

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