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Overview
Shook is an AI-powered platform that helps brands scale short-video ad production and improve performance across platforms like TikTok. It combines people, data, and automation in an end-to-end workflow from production to measurement and iteration. The platform is tailored for short-video ads, with an official TikTok Marketing Partner status and adoption by global brands, enabling scalable output and data-driven optimization. The goal is to help brands efficiently produce high-performing short-video ads at scale, reducing acquisition costs and accelerating growth across social platforms.
About Shook
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Early VC
Total Funding
$2.4M
Headquarters
Helsinki, Finland
Founded
2021
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Simplify's Take
What believers are saying
- Shook raised €2.5M in November 2025 from Vesna Capital, SANDS, and angels.
- Leadership added Lisa Haskins from Vidmob in November 2025, strengthening creative-data execution.
- Shook’s site in 2026 markets a full Creative OS, signaling product expansion beyond services.
What critics are saying
- Shook’s model depends on TikTok APIs and partner access, which TikTok can change quickly.
- A €2.5M round in November 2025 limits runway against well-funded creative-tech rivals.
- Shook lacks visible 2026 customer wins, making enterprise churn a direct revenue risk.
What makes Shook unique
- TikTok named Shook a Marketing Partner in January 2023, validating its video-production niche.
- Shook combines creators, AI, and performance data into one Creative OS.
- Shook’s modular UGC workflow turns briefs, scenes, and iteration into repeatable production.
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Funding
Total Funding
$2.4M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↓ -8%1 year growth
↓ -12%2 year growth
↑ 22%From a tech platform for elderly care to SaaS tools for producing TikToks, here are the Finnish startups you need to know about.
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About Shook
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Early VC
Total Funding
$2.4M
Headquarters
Helsinki, Finland
Founded
2021
There are no jobs for Shook right now.
Find jobs on Simplify and start your career today