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Overview
Shop Your Way is a consumer loyalty rewards program offered by Transform SR Brands, the company that holds the Sears and Kmart retail brands. Members earn points on everyday purchases at partner merchants such as Sears, Kenmore, and Sears Home Services, and through the co-branded Shop Your Way 5321 Visa Credit Card, which awards bonus points on gas, EV charging, rideshare, groceries, dining, and travel. Points can be redeemed for gift cards from hundreds of retail brands or applied as a statement credit on the card. What sets Shop Your Way apart is its layered rewards structure, stacking base earnings, partner bonuses, and monthly challenges so members build points faster across everyday spending. The goal is to give shoppers a flexible, fee-free way to earn and redeem rewards.
About Shop Your Way
Industries
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Hoffman Estates, Illinois
Founded
2009
Simplify's Take
What believers are saying
- ShopYourWay.com updated August 12, 2026, showing active product investment.
- Way.com remains a partner, extending rewards into parking and car-wash spending.
- March 2026 availability reopened to the public, improving top-of-funnel growth.
What critics are saying
- Citi ended the Mastercard on November 2, 2025, forcing cardholder migration.
- The 5321 Visa became invite-only after launch, signaling weak early acquisition.
- Transformco depends on Sears traffic; a Sears collapse would cripple partner relevance.
What makes Shop Your Way unique
- Transformco still runs Shop Your Way, tying rewards to Sears and Kmart assets.
- The March 2026 terms bundle merchant, partner, and card points into one program.
- The 5321 Visa offers 5-3-2-1 rewards and statement credits, broadening redemption.
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Company News
Seamless Integration: Shop Your Way has partnered with Citi to provide customers with a user-friendly and seamless shopping experience.
Way.com announced today a new partnership with Shop Your Way, a leading rewards and loyalty platform that will deepen the breadth of assortment for their users and unlock new ways to save money. Starting today, Way.com users can opt-in to earn new rewards, made possible through the launch of their partnership with Shop Your Way (SYW). This partnership gives Way.com users the option to become a Shop Your Way member or apply for the Shop Your Way Mastercard®, issued by Citibank, N.A., growing their opportunities to earn points and rewards
Unifimoney, a turnkey digital wealth management platform for community banks and credit unions, has bagged $10m from a seed funding round.
Shop Your Way is Hiring for 20 Jobs on Simplify!
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About Shop Your Way
Industries
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Hoffman Estates, Illinois
Founded
2009
Shop Your Way is Hiring for 20 Jobs on Simplify!
Find jobs on Simplify and start your career today