Work Here?
Shop Your Way (SYW)
Work Here?
Loyalty rewards program and co-branded credit card
Shop Your Way (SYW)
Work Here?
Loyalty rewards program and co-branded credit card
Overview
Shop Your Way is a consumer loyalty rewards program offered by Transform SR Brands, the company that holds the Sears and Kmart retail brands. Members earn points on everyday purchases at partner merchants such as Sears, Kenmore, and Sears Home Services, and through the co-branded Shop Your Way 5321 Visa Credit Card, which awards bonus points on gas, EV charging, rideshare, groceries, dining, and travel. Points can be redeemed for gift cards from hundreds of retail brands or applied as a statement credit on the card. What sets Shop Your Way apart is its layered rewards structure, stacking base earnings, partner bonuses, and monthly challenges so members build points faster across everyday spending. The goal is to give shoppers a flexible, fee-free way to earn and redeem rewards.
About Shop Your Way (SYW)
Industries
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Hoffman Estates, Illinois
Founded
2009
Simplify's Take
What believers are saying
- The July 2026 site highlights 5-3-2-1 rewards and streamlined redemption options.
- Way.com and Citi-related partnerships keep Shop Your Way visible outside legacy retail.
- Gift cards from Amazon, Walmart, and Home Depot expand daily-use relevance in 2026.
What critics are saying
- The Shop Your Way Mastercard terminated November 2, 2025, destroying cardholder continuity.
- Transformco's Sears legacy and supplier disputes create financing and execution risk through 2026.
- Partner dependence on Sears, Kenmore, and Transformco brands makes the ecosystem structurally fragile.
What makes Shop Your Way (SYW) unique
- Shop Your Way still spans 12,000+ partners and $3.3B redeemed by members.
- The March 23, 2026 terms keep program flexibility under Transformco's direct control.
- Gift cards, statement credits, and merchant rewards broaden redemption beyond Sears and Kmart.
Help us improve and share your feedback! Did you find this helpful?
Company News
Seamless Integration: Shop Your Way has partnered with Citi to provide customers with a user-friendly and seamless shopping experience.
Way.com announced today a new partnership with Shop Your Way, a leading rewards and loyalty platform that will deepen the breadth of assortment for their users and unlock new ways to save money. Starting today, Way.com users can opt-in to earn new rewards, made possible through the launch of their partnership with Shop Your Way (SYW). This partnership gives Way.com users the option to become a Shop Your Way member or apply for the Shop Your Way Mastercard®, issued by Citibank, N.A., growing their opportunities to earn points and rewards
Unifimoney, a turnkey digital wealth management platform for community banks and credit unions, has bagged $10m from a seed funding round.
Shop Your Way (SYW) is Hiring for 20 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Shop Your Way (SYW)
Industries
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Hoffman Estates, Illinois
Founded
2009
Shop Your Way (SYW) is Hiring for 20 Jobs on Simplify!
Find jobs on Simplify and start your career today