ShopBack, the cashback shopping platform, has achieved over 30% revenue growth in the 12 months ending March 2026, driven by expansion into higher-frequency use cases and increased AI adoption for personalisation and cost savings. The Singapore-headquartered company also reached adjusted EBITDA profitability for six consecutive quarters. The firm expanded beyond traditional shopping into "play-to-earn" through ShopBack Play, launched in six markets in January 2025. In Hong Kong alone, the feature has returned over HK$5 million to users. Operating across 13 markets with over 20,000 merchant partners, ShopBack works on an affiliate marketing model. In FY 2025, it recorded revenue of S$129.4 million and swung to profit before tax of S$208.9 million from a US$48.5 million loss the previous year. The company is considering a potential IPO.

ShopBack, Asia-Pacific's leading shopping and rewards platform with over 60 million users, has been named to Fast Company's 2026 list of the World's Most Innovative Companies in the Finance and Personal Finance category. The Singapore-based company earned recognition for its consumer-first approach to cashback, including being one of few platforms where US consumers can earn cashback on Amazon purchases. ShopBack pioneered gamified savings through features like ShopBack Play, which lets users earn cashback by playing mobile games, and ShopBack Pay, a licensed payment solution operating across 20,000-plus physical retail locations in Asia-Pacific. Founded in 2014, ShopBack officially launched in the US in 2025 and powers over $5.5 billion in annual sales for more than 20,000 brands globally. The company has paid out over $800 million in cashback to shoppers worldwide.