SShopBack operates as a cashback platform that offers rewards and personalized deals to online shoppers in the Asia-Pacific region. It partners with e-commerce platforms and retailers to earn a commission on sales it drives, then shares a portion of that commission with users as cashback to encourage repeat purchases. The platform uses a browser extension to alert users to available cashback opportunities, simplifying the shopping process. Revenue comes from affiliate marketing, advertising, and data analytics services provided to partners. Unlike many single-market cashback sites, ShopBack covers multiple APAC markets and combines shopping rewards with personalized deals and partner data insights. The company’s goal is to increase customer loyalty and boost sales for its partners by making saving easy for shoppers.
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Industries
Company Size
501-1,000
Company Stage
Series F
Total Funding
$375.6M
Headquarters
Singapore, Singapore
Founded
2014
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Total Funding
$375.6M
Above
Industry Average
Funded Over
8 Rounds
Singapore-based ShopBack plans to enter Japan as early as next year, according to its chief executive. The SoftBank-backed startup will provide its cashback app technology to local businesses. The company will not launch its own reward app in Japan for now because of intense competition, the chief executive said. The move gives ShopBack a foothold in one of Asia's largest loyalty markets.
ShopBack, a shopping and rewards platform with 20 million active users across 13 markets, has launched SparkHub, an AI-powered platform that helps brands work with creators and track the sales their content drives. It targets Gen Z and college-age shoppers. Shoppers earn cashback in the ShopBack app on purchases inspired by creators they follow. Brands including Sephora, Belk, Foot Locker, and Gap can find creators, send briefs, approve content, and track purchases. Creators can join as Spark Ambassadors, who earn from referrals, or as Spark Creators, who apply for paid campaigns and draft content with AI tools. SparkHub launches nationally, with early recruitment among students in Texas. Dallas Cowboys Cheerleader Faith Ward is its fourth-quarter ambassador.
ShopBack, the cashback shopping platform, has achieved over 30% revenue growth in the 12 months ending March 2026, driven by expansion into higher-frequency use cases and increased AI adoption for personalisation and cost savings. The Singapore-headquartered company also reached adjusted EBITDA profitability for six consecutive quarters. The firm expanded beyond traditional shopping into "play-to-earn" through ShopBack Play, launched in six markets in January 2025. In Hong Kong alone, the feature has returned over HK$5 million to users. Operating across 13 markets with over 20,000 merchant partners, ShopBack works on an affiliate marketing model. In FY 2025, it recorded revenue of S$129.4 million and swung to profit before tax of S$208.9 million from a US$48.5 million loss the previous year. The company is considering a potential IPO.
ShopBack, Asia-Pacific's leading shopping and rewards platform with over 60 million users, has been named to Fast Company's 2026 list of the World's Most Innovative Companies in the Finance and Personal Finance category. The Singapore-based company earned recognition for its consumer-first approach to cashback, including being one of few platforms where US consumers can earn cashback on Amazon purchases. ShopBack pioneered gamified savings through features like ShopBack Play, which lets users earn cashback by playing mobile games, and ShopBack Pay, a licensed payment solution operating across 20,000-plus physical retail locations in Asia-Pacific. Founded in 2014, ShopBack officially launched in the US in 2025 and powers over $5.5 billion in annual sales for more than 20,000 brands globally. The company has paid out over $800 million in cashback to shoppers worldwide.
ShopBack, Asia-Pacific’s shopping and rewards platform with over 50 million users across 13 markets, announced its official launch in the United States. Known for making everyday purchases more rewarding through its gamified earning model, ShopBack is now available to U.S. shoppers with a slate of features and offers exclusive to the U.S., from over 2,000 merchants including Amazon, Best Buy, Walmart, Expedia, iHerb, Ulta, Macy’s, Kohl’s, Uber, CVS, DoorDash and more.ShopBack is a cashback and loyalty platform that helps American shoppers get more out of everypurchase. Founded in 2014, it is headquartered in Singapore and its U.S. operations are based in Austin,Texas.Founded in Singapore in 2014 by Henry Chan and Joel Leong, ShopBack has become a household name across Asia-Pacific by offering its 50 million users cashback and personalized deals from over 20,000 merchant partners. With more than US$4 billion in annual sales driven to its brand partners, ShopBack is now setting its sights on becoming a go-to destination for smart shopping in the U.S
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Industries
Company Size
501-1,000
Company Stage
Series F
Total Funding
$375.6M
Headquarters
Singapore, Singapore
Founded
2014
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs