Shoppers Drug Mart sets Guinness World Records title at 2026 National Beauty Conference. Record-setting brow moment highlights the expertise behind Shoppers Drug Mart Beauty Services and its personalized approach. September 30, 2026. 7:00 AM TORONTO - Shoppers Drug Mart set a new Guinness World Records title at its 2026 National Beauty Conference, where 673 Beauty Managers from across Canada simultaneously filled in their brows, earning the record for the most people performing the activity at the same time. Ahead of the official attempt, participants took part in a live brow mapping lesson led by Seneca Polytechnic professor Derek Selby. Beauty Managers then put their training into practice using Quo Beauty Microblade Brow Pen and Quo Beauty Brow Defining Gel to complete the record-setting challenge. The company selected brow mapping for the event to showcase one of the personalized Beauty Services offered at select Shoppers Drug Mart locations. Held annually, the Shoppers Drug Mart National Beauty Conference brings together Beauty Managers from across the country to explore the latest beauty trends, innovations and products while enhancing the skills they use to serve customers in stores. The event also provides opportunities to learn directly from brand founders and industry experts, who share insights and product knowledge to help Beauty Managers stay current in a rapidly evolving beauty landscape. "Our Beauty teams are at the heart of how we serve our customers," said Derrick Pittman, senior vice president, National Operations, Shoppers Drug Mart. "Their expertise and personalized advice, combined with our breadth of products and growing Beauty Services offering, help customers find what works best for them. We're continuing to invest in our people and evolve our services, while delivering the choice, value and convenience customers expect from Shoppers Drug Mart." Beauty Services are expanding across Shoppers Drug Mart, with additional locations planned across the country in the coming months. Currently available in select locations across the Greater Toronto Area and British Columbia, customers can book personalized services, with the full service fee redeemable toward eligible beauty product purchases. As Shoppers Drug Mart continues to evolve its Beauty Services offering, it is also investing in the expertise of its Beauty Specialists. This includes working with Seneca Polytechnic on makeup artistry training, with a pilot program set to begin before end of year. Through certified college instruction, the program builds Beauty Specialists' makeup artistry skills and expertise to deliver a high-quality, personalized beauty experience that instills customer confidence. Together, these investments combine expert advice, personalized services and an expanded assortment to deliver stronger value and more reasons for customers to shop at Shoppers Drug Mart, all while creating a more compelling, convenient and differentiated beauty experience.

Shoppers Drug Mart sets Guinness World Records title at 2026 National Beauty Conference. Record-setting brow moment highlights the expertise behind Shoppers Drug Mart Beauty Services and its personalized approach. TORONTO, Sept. 28, 2026 (GLOBE NEWSWIRE) - Shoppers Drug Mart set a new Guinness World Records title at the 2026 Shoppers Drug Mart National Beauty Conference, with 673 Beauty Managers from across Canada participating in the record for the most people filling in their brows simultaneously. Before the official attempt, Beauty Managers took part in a live brow mapping lesson led by Seneca Polytechnic professor, Derek Selby. Following the lesson, participants put their knowledge into practice using Quo Beauty(R) Microblade Brow Pen and Quo Beauty(R) Brow Defining Gel to fill in their brows, earning the new record. Brow mapping was chosen as the record-setting moment to highlight one of the personalized Beauty Services now available at select Shoppers Drug Mart locations. The annual Shoppers Drug Mart National Beauty Conference brings together Shoppers Beauty Managers from across the country, helping them stay at the forefront of beauty innovation, trends and products, and further develop skills they bring to customers in-store. Beauty Managers have the opportunity to learn directly from brand experts and founders who share industry insights and their in-depth product knowledge. "Our Beauty teams are at the heart of how we serve our customers," said Derrick Pittman, Senior Vice-President, National Operations, Shoppers Drug Mart. "Their expertise and personalized advice, combined with our breadth of products and growing Beauty Services offering, help customers find what works best for them. We're continuing to invest in our people and evolve our services, while delivering the choice, value and convenience customers expect from Shoppers Drug Mart." Beauty Services are expanding across Shoppers Drug Mart, with additional locations planned across the country in the coming months. Currently available in select locations across the Greater Toronto Area and British Columbia, customers can book personalized services, with the full service fee redeemable toward eligible beauty product purchases. As Shoppers Drug Mart continues to evolve its Beauty Services offering, it is also investing in the expertise of its Beauty Specialists. This includes working with Seneca Polytechnic on makeup artistry training, with a pilot program set to begin before end of year. Through certified college instruction, the program builds Beauty Specialists' makeup artistry skills and expertise to deliver a high-quality, personalized beauty experience that instills customer confidence. Together, these investments combine expert advice, personalized services and an expanded assortment to deliver stronger value and more reasons for customers to shop at Shoppers Drug Mart, all while creating a more compelling, convenient and differentiated beauty experience. About Shoppers Drug Mart Inc. Shoppers Drug Mart Inc. is one of the most recognized and trusted names in Canadian retailing. The company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart(R)(Pharmaprix(R) in Québec). With more than 1,350 Shoppers Drug Mart(R) and Pharmaprix(R) stores operating in prime locations in each province and two territories, the company is one of the most convenient retailers in Canada. The company also licenses or owns more than 150 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy(R)(Pharmaprix Simplement Santé(R) in Québec). In addition to its retail store network, the company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, MediSystem Inc., a provider of pharmaceutical products and services to long-term care facilities and Lifemark Health Group, Canada's leading provider of outpatient physiotherapy, massage therapy, occupational therapy, chiropractic, mental health, and other ancillary rehabilitation services. Shoppers Drug Mart(R) is an independent operating division of Loblaw Companies Limited. Photos accompanying this announcement are available at:

Shoppers Beauty 25 Days of Beauty Advent Calendar 2026 spoilers! Shoppers has launched their advent calendar for the year, and this year's calendar is the Shoppers Beauty 25 Days of Beauty Advent Calendar 2026. Priced at CA$150, this 25-day calendar is packed with skincare, haircare, fragrance, and makeup mini must-haves for the season. You're getting CA$457 worth of products, and here's everything inside the calendar; * Armani Beauty Luminous Silk Illuminating Primer 5ml * Biotherm Blue Peptides Uplift Cream 5ml * Bobbi Brown Vitamin Enriched Face Base+ 15ml * Clarins Extra-Firming Energy 15ml * Clinique Moisture Surge 100H Auto-Replenishing Hydrator 5ml * Clinique Moisture Surge Active Glow Serum 5ml * Coco & Eve Like A Virgin Hair Super Nourishing Coconut & Fig Hair Masque 60ml * Darphin Intral Inner Youth Rescue Serum 5ml * Elizabeth Arden HA + Peptides Ceramide Capsules Hydra-Plumping Serum 3.2ml * Embryolisse Lait-Crème Sensitive 15ml * Estée Lauder Double Wear Zero-Smudge Lengthening Mascara 01 Black 6ml - full size * Estée Lauder Revitalizing Supreme+ Youth Power Creme 5ml * IT Cosmetics Confidence In A Cream Supercharged Anti-Aging Hydrating Moisturizer 7ml * Kylie Cosmetics Precision Pout Lip Liner Pencil Comes Naturally 1.14g - full size * Lancôme Génifique Ultimate 7ml * NARS Climax Mascara 1.8g * Philosophy Hope In A Jar Barrier Restore Cream 5ml * PÜR Fully Charged Mascara 4ml * Shiseido Ultimune Power Infusing Serum 10ml * Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner Lionfish Bronze 0.35g - full size * The Body Shop Shea Body Butter 50ml * Touchland Body & Hair Fragrance Mist Cashmere Woods 60ml - full size * Vasanti BrightenUp! Exfoliator 20g * Watier Love My Lips Caring Lip Oil Framboise 4ml - full size * Yves Rocher Pur Bleuet The Express Eye Makeup Remover 50ml *This post contains affiliate links. Images belong to respective brands. Edits made by Durbin Rock.