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Shopventory Inc., DBA Thrive

Real-time inventory management with sales integration

Overview

ThriveMetrics provides real-time inventory management that integrates with a retailer’s sales system, helping small and medium-sized businesses optimize stock, track costs, and manage product variants. The platform lets teams create inventory items with multiple categories, pricing, and photos, and includes features to build gift packs, starter kits, and combo deals. It runs on a subscription model with additional services like professional consulting and hardware recommendations. Its goal is to help retailers reduce stockouts and excess inventory while growing their business with an easy-to-use software-and-services bundle.

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About Shopventory Inc., DBA Thrive

Simplify's Rating
Why Shopventory Inc., DBA Thrive is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

1-10

Company Stage

Seed

Total Funding

$600K

Headquarters

Oyster Bay, NY

Founded

2011

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Simplify's take

What believers are saying

  • Square expanded its Thrive partnership in December 2025, strengthening channel access.
  • Thrive updated pricing and integration pages in October 2026, signaling active product upkeep.
  • Square marketplace reviews stayed strong at 4.8 stars across 91 reviews in 2026.

What critics are saying

  • No funding since Techstars 2013; growth remains capped with 11-50 employees.
  • Square and Shopify can absorb core features, squeezing Thrive's integration advantage.
  • If Square changes APIs or priorities, Thrive loses its main distribution channel.

What makes Shopventory Inc., DBA Thrive unique

  • Square and Shopify sync keeps inventory aligned in real time across channels.
  • Purchase orders, transfers, and forecasting serve multi-location retailers with Square.
  • Thrive handles variants, bundles, and ingredient costs for retail, restaurant, and wholesale.

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Funding

Total Funding

$600k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
$2M
$2.3M
$3M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Employee Referral Bonus
  • Stock Options
  • Remote Work Options

Company News

BizSugar
Dec 16th, 2025
Square and Thrive Enhance Retail Efficiency with Expanded Multi-Channel Inventory Management Partnership

Square and Thrive enhance retail efficiency with expanded multi-channel inventory management partnership. Square, a prominent player in the payment industry, has announced an expanded partnership with Thrive, a leading inventory management system. This collaboration aims to provide small business owners with a seamless method to manage their inventories and sales across both in-store and e-commerce platforms, particularly focusing on Shopify. The integration promises to streamline operations, reduce discrepancies, and ultimately enhance customer satisfaction - essential during peak shopping seasons. Small businesses have been compelled to juggle various platforms to connect with customers effectively, especially as e-commerce continues to flourish. A staggering 50% of Square's retail sellers already operate across multiple channels, making the need for a coherent system of inventory management more pressing. The new Thrive integration addresses this issue head-on, simplifying the process of catalog synchronization, inventory updates, and sales management. Retail Business Resources

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