Kaon Interactive, Showpad partner to boost buyer engagement. The partnership combines Showpad's revenue effectiveness platform with Kaon's immersive interactive buyer experiences. Kaon Interactive, Inc. announced a strategic partnership with Showpad designed to help enterprise organisations close the revenue effectiveness gap through centralised, personalised, and interactive buyer experiences embedded directly into the seller workflow. B2B buying behaviour has changed fundamentally. Enterprise buyers increasingly evaluate complex solutions independently, often long before engaging with sales. Yet despite major investment in CRM, sales enablement, and content management platforms, many organisations still rely on static collateral to communicate value across distributed buying groups. The partnership combines Showpad's revenue effectiveness platform with Kaon's immersive interactive buyer experiences, helping organisations deliver personalised insights and clearer value understanding to every stakeholder across the buying group. It ensures CFOs, IT leaders, procurement teams, technical evaluators, operational stakeholders, and executive sponsors each receive the context they need, even after the seller leaves the room. "Most sales enablement platforms organise content. Very few transform how buyers understand complex value," said Dana Drissel, Chief Marketing Officer at Kaon Interactive. "This partnership enables organisations to create personalised, self-guided experiences that help buying committees explore solutions, validate ROI, and build internal confidence across every stage of the decision-making process." Gartner reports that 86% of B2B customers expect companies to be well-informed about their personal information during interactions. That expectation extends beyond personalisation - it requires delivering relevant, role-specific value to every member of the buying committee. The combined solution gives enterprise sales and marketing teams a centralised environment to deliver: * Interactive buyer experiences embedded directly into the seller workflow * Role-based 3D product storytelling * Personalised digital sales rooms for buying committees * AI-guided self-discovery journeys for independent buyers * Interactive ROI and value-selling experiences * One centralised hub for demos, value messaging, and content * Buyer engagement analytics and utilisation tracking * Personalised exploration beyond static content and video The partnership addresses one of the fastest-growing challenges in enterprise selling: buying decisions are now made collaboratively, digitally, and asynchronously across multiple departments, often without direct seller involvement. Traditional collateral frequently fails to provide the personalisation, interactivity, and contextual relevance needed to sustain buyer confidence and momentum throughout long enterprise sales cycles. Together, Kaon Interactive and Showpad help organisations create scalable buyer engagement experiences that accelerate understanding, improve internal alignment, strengthen value retention, and increase visibility into buyer intent and engagement. The combined solution supports enterprise organisations across life sciences, enterprise IT, healthcare technology, industrial manufacturing, automation, and infrastructure markets. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Showpad joined How to Web Conference to showcase its culture in Romania, attract talent, and give back to the community. ABOUT SHOWPAD. Showpad is a global AI-native Revenue Effectiveness & Enablement Platform with Belgian roots and a strong engineering and product presence in Romania. When reaching out to How to Web, they had just opened a development center in Romania, as part of their effort to grow and establish a local team. THE CHALLENGE. When Showpad decided to join How to Web Conference, its main priority was to build stronger brand awareness in the local market. At the time, the company was hiring for multiple roles within a relatively tight timeframe, which made visibility especially important. Showpad needed to become better known not only as an employer, but also for its culture, in order to attract strong talent and build meaningful connections in the startup ecosystem. As the company expanded locally, three priorities stood out: strengthening its product-first employer brand, attracting high-quality talent with an ownership mindset, and building closer ties with the Romanian startup and tech ecosystem. How to Web was a natural fit because it aligned closely with the values that define Showpad: a product mindset, a builder mentality, a strong community orientation, and a genuine desire to give back to the startup ecosystem. THE solution. What made How to Web the right fit for Showpad's growth objectives How to Web supported Showpad's local growth by combining brand visibility, talent connection, and ecosystem positioning in a single, coordinated effort. Before the conference, they facilitated introductions to relevant tech talent in Romania and helped position Showpad as a product-led company with a strong engineering and product culture. They also promoted content about Showpad's evolution and AI use cases, increasing visibility in the local tech ecosystem. During the conference, How to Web provided a strong platform for employer branding, positioning Showpad as a technology leader in Romania and reinforcing its image around innovation and culture. The collaboration also strengthened internal perception within Showpad, helping the Bucharest team gain visibility internally and reinforcing pride and cultural alignment. It supported Showpad's positioning of Romania as a hub capable of delivering both engineering and strategic product roles. Overall, How to Web acted as a bridge between Showpad's global organization and the Romanian tech ecosystem, supporting hiring, visibility, and strategic hub development through a high-quality, low-friction collaboration. What else beyond formal engagements made an impact Beyond the core activations, the partnership delivered additional value across multiple areas. Executives were able to engage directly with the community, the brand was represented consistently across materials and conversations, and the team stayed close to discussions around product building, mentorship, and startup growth. Because How to Web quickly understood Showpad's positioning, the company felt accurately represented without needing to closely manage every touchpoint. The impact also extended well beyond event visibility: introductions through How to Web sparked conversations with startups and potential partners, while the broader community created opportunities for mentorship and long-term relationship building, allowing Showpad to contribute back to the ecosystem. THE results. | Employer brand · Talent attraction | How to Web helped Showpad associate its name with product thinking and made it easier to open conversations with strong candidates, partners, and recruiting support. | | Executive trust · Local market validation | By bringing global leaders into the conference context, Showpad created direct exposure to the Romanian ecosystem and reinforced internally that the local hub could carry strategic product ownership. | | Relevant candidates · Hiring momentum | The event generated qualified candidates, including senior product conversations that advanced in the conference context and reduced the trust gap in late-stage hiring. | | Startup introductions · Partnerships | The collaboration led to valuable conversations and early partnerships with startups such as DesignVerse and Genezio, extending the relationship well beyond event visibility. | | Community credibility · Long-term presence | Showpad became part of a product-first community it genuinely wanted to support, strengthening both its external reputation and the pride of its internal team. | Why How to Web. For Showpad, How to Web stood out because it combined employer branding, product-community credibility, executive-level networking, and genuine long-term partnership. Rather than feeling like a one-off sponsorship, it became a practical way to strengthen the company's local presence while also contributing to the ecosystem it wanted to grow alongside. How To Web received a lot of positive feedback about Showpad's image in Bucharest. Culture is one of the company's strongest assets, and it's extremely valuable to have platforms where you can showcase it authentically. I believe How to Web helped position How To Web as a technology leader that values both innovation and organizational culture. Răzvan Căciulă, VP of Engineering, Showpad Based on a conversation with Răzvan Căciulă, VP of Engineering, Showpad, May 2026. Sign up to receive the latest updates and a custom discount code on tickets. Thank you for subscribing, let's keep building! You may also like. 19 June, 2026 ABOUT SHOWPAD Showpad is a global AI-native Revenue Effectiveness & Enablement Platform with Belgian roots and a strong engineering and product presence in Romania. When reaching out to How to Web, they had just opened a development center in Romania, as part of their effort to grow and establish a local team. THE CHALLENGE When... 19 June, 2026 ABOUT SHOWPAD Showpad is a global AI-native Revenue Effectiveness & Enablement Platform with Belgian roots and a strong engineering and product presence in Romania. When reaching out to How to Web, they had just opened a development center in Romania, as part of their effort to grow and establish a local team. THE CHALLENGE When...

Showpad has launched an AI-native revenue effectiveness platform, positioning itself as the first end-to-end solution for field sales organisations. The platform integrates content management, sales readiness, buyer engagement and revenue intelligence into a single system. Built specifically for manufacturing, consumer packaged goods and medical device companies, Showpad addresses inefficiencies in field sales where representatives spend approximately 14 of 51 hours weekly on administrative tasks, according to Forrester research. The platform's GenieAI technology is grounded in first-party company data and has helped sellers achieve median quota performance up to 44% higher. The Series C funding details were not disclosed. The platform includes AI-powered features such as conversational assistance, roleplay coaching, automated meeting capture and content creation. More than 2,000 global organisations currently use Showpad's technology.