Showpad

Showpad

Sales enablement platform for marketing teams

About

Showpad provides a sales enablement platform that helps marketing and revenue teams improve their sales processes. The platform offers tools for managing sales content, training sales teams, and analyzing performance. Sales teams can easily find the right content for their interactions, receive coaching to enhance their skills, and access insights to make informed decisions. Showpad operates on a subscription-based model, ensuring consistent revenue while offering over 65 integrations to fit into existing workflows. The company aims to empower sales teams to engage buyers effectively and add value in every interaction.

Company Stage

Series D

Employees

201-500

Industries

Data & Analytics, Enterprise Software

Total Funding

$151.3M

Headquarters

Ghent, Belgium

Founded

2011


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Simplify's Take

What believers are saying

  • Showpad's AI capabilities help sellers become trusted advisors to knowledgeable buyers.
  • The sales enablement platform market is rapidly expanding, benefiting Showpad's growth.
  • Showpad's recognition as a leader boosts its credibility and market position.

What critics are saying

  • Increased competition from CaptivateIQ's automation solution may attract potential customers.
  • Upland Software's expansion into sales enablement poses a threat to Showpad's market share.
  • Financial strain from restructuring may impact Showpad's investment in growth and innovation.

What makes Showpad unique

  • Showpad integrates AI to enhance sales training and coaching for reps.
  • The platform offers over 65 pre-configured integrations and an open API.
  • Showpad is recognized as a leader in sales readiness solutions by Forrester.

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Growth & Insights
Headcount

6 month growth

-9%

1 year growth

-20%

2 year growth

-23%

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