SShure designs, manufactures, and supports professional audio equipment for global use. Its product lineup includes wired and wireless microphones, networked audio systems, signal processors, conferencing and discussion systems, and earphones and headphones. The company applies expertise in acoustics, wireless technology, and digital signal processing to create devices that capture and reproduce sound with clarity and reliability, and to enable seamless audio workflows across live sound, studios, and corporate environments. What sets Shure apart is its century-long track record of delivering durable, high-quality audio gear, a broad ecosystem of complementary products, and strong support for professional users. The company aims to provide transparent, natural-sounding audio experiences across diverse settings, from performances and broadcasts to conferences and everyday listening.
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Concept Associates brings Shure and Q-SYS together to simplify meeting room automation. As hybrid meetings become a permanent fixture of the modern workplace, delivering a consistent experience for participants remains a challenge, particularly when it comes to coordinating audio and video systems. Concept Associates (KL) Sdn Bhd (CAKL) recently demonstrated how tighter integration between the two can simplify meeting room installations while reducing the programming required of systems integrators. Held at CAKL's headquarters in Bandar Sungai Long, Malaysia, the Modern Conference "Tech" Tarik: Voice Meets Vision showcase brought together 50 systems integrators, IT consultants and enterprise partners for a closer look at an integrated solution combining Shure's audio technology with Q-SYS VisionSuite. The half-day event focused on a practical challenge familiar to many AV professionals: ensuring cameras automatically follow the person speaking without requiring extensive manual configuration or predefined camera presets. Turning Voice into Intelligent Camera Control At the heart of the demonstration was the Shure MXA925 ceiling microphone, which uses advanced beamforming and Automatic Coverage(TM) technology to capture speech, supported by onboard IntelliMix DSP processing. Rather than relying on manually programmed camera positions, the system sends spatial audio coordinates from the microphone to the Q-SYS VisionSuite VSA-100 AI Accelerator. VisionSuite then uses Talker Validation to visually confirm the active speaker, while Voice Activity Detection (VAD) helps prevent incidental room noise from triggering unnecessary camera movements. Together, these capabilities enable automated camera tracking without the need for predefined presets, allowing meeting participants to speak naturally while the system manages the visual experience. For systems integrators, the approach offers the potential to reduce programming time and simplify deployment. For end users, it creates a more intuitive meeting environment with fewer distractions. Castrit Lim, Managing Director of Concept Associates, reflected on the event's success, "Our goal at Concept Associates is to bridge the modern technology with the practical demands of regional system integrators. Bringing Shure and Q-SYS together, demonstrates how a native, scalable ecosystem can drastically cut down programming time for engineers while delivering a seamless experience for end-users." Bringing the Technology into Practice Beyond the technical presentations, the showcase gave attendees an opportunity to see how the integrated solution performs in a working meeting room environment. The programme opened with presentations by Gerald Lee of Shure SEA & Pacific and Chua Cong Wei of Q-SYS SEA. They were joined by Johnny Lee of Shure SEA & Pacific, alongside Eddie Seng, Ryan Othniel Seong and Ryan Goh of Q-SYS SEA. Attendees then moved into hands-on breakout sessions led by CAKL application engineers Jeremy Thang and Kenny Yong. These demonstrations offered a closer look at the system's operation and how the technologies could be incorporated into future meeting room projects. The event concluded with networking, a lucky draw and high tea, continuing CAKL's Modern Conference "Tech" Tarik series of industry engagements. More broadly, the showcase highlighted a growing priority in meeting room design: making increasingly sophisticated AV systems easier to deploy, manage and use. As audio and video technologies become more closely integrated, reducing installation complexity is becoming just as important as improving the meeting experience itself.
Shure named a Leader in the 2026 IDC MarketScape for AI-Enabled Smart Conference Room Hardware for Hybrid Meetings. Oct 26, 2026, 5:55 PM ET NILES, Ill., Oct. 26, 2026 /PRNewswire/ - Shure today announced that it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Smart Conference Room Hardware for Hybrid Meetings 2026 Vendor Assessment (Doc #EUR154115926, October 2026). Building on more than 100 years of audio expertise, Shure helps organizations equip and manage modern meeting spaces while delivering the high-quality speech capture that AI-powered transcription, speaker attribution and meeting summaries rely on. "Shure's position as a Leader in this IDC MarketScape reflects how far the company has expanded beyond its audio heritage," said Gala Spasova, Senior Research Manager, IDC. "Shure has built a comprehensive workplace collaboration portfolio spanning audio, video, compute and cloud management, while maintaining a clear strength in the complex environments where consistent speech capture and intelligibility matter most are critical." Shure brings audio, video, compute and ShureCloud device management together in a portfolio that works across the collaboration platforms organizations already use and trust. Shure solutions support Microsoft Teams, Zoom, Google Meet and Cisco Webex. Shure Recognized for Strengths The report cited the following strengths for Shure: * Shure solutions are well suited for challenging audio environments, including large, complex, and mission-critical deployments where consistent speech capture, scalable coverage, and intelligibility are critical to the meeting experience and downstream AI outcomes. * Real-time talker-positional data can trigger and enhance camera tracking in partner video systems, enabling organizations to improve speaker-focused video experiences while retaining flexibility across camera vendors. * Microsoft Teams and Zoom run directly on the IntelliMix Room Kits and Foundation System, which supply compute, audio processing, and touch panel together, and the Bar Pro runs Teams on the Microsoft Device Ecosystem Platform, with Shure's own person-detection and speech-enhancement models on the device "We believe Shure's recognition as a Leader in the IDC MarketScape reflects the progress we've made in expanding our role in the hybrid workplace. Enterprise collaboration should be built as a platform, not a collection of individual meeting rooms," said Sam Sabet, Executive VP and Chief Technology Officer at Shure. "At Shure, we're building that platform with secure, manageable technology that can scale from an all-in-one collaboration bar to a multi-camera system in a large, complex room. Continuous innovation is part of that approach, with solutions designed to grow with our customers as their technology needs evolve. That gives IT a consistent foundation to scale while providing AI tools the high-quality inputs they need to do their job." When Organizations Should Consider Shure According to the IDC MarketScape, organizations should consider Shure when: * You manage a large or complex estate with varied acoustic conditions, and audio quality is a decisive purchasing criterion. You want to maximize the value of meeting AI and recognize that transcription, speaker attribution, summarization, and AI-driven insights depend on the quality of the audio captured in the room. * You want system- and device-level life-cycle management and analytics from the conference room solution supplier, complementing the management capabilities available through your collaboration platform's console. Support Across the Lifecycle "The investment doesn't stop once the technology is installed," Sabet added. "Customers need to know their systems will continue to perform and that the right support is there when they need it. With warranty coverage available for up to five years and a professional services team working alongside integrators, resellers and managed services providers, we support customers throughout the lifecycle of their collaboration environments." To learn more about Shure's collaboration and conferencing solutions or request a product demonstration, visit Shure's conferencing page. About Shure Shure (www.shure.com) has been helping people sound extraordinary for more than 100 years. Founded in 1925, we are a leading global manufacturer of audio and collaboration technology, known for our commitment to quality, performance, and durability. We make microphones, wireless microphones, conference room solutions, earphones and headphones, in-ear monitors, and more. From the biggest broadcast events and live performances, to critical business meetings and university lectures, to your home office or studio, you can always rely on Shure. Shure is headquartered just outside of Chicago in Niles, Illinois, in the United States. We have more than 30 locations around the world, and our products are sold in over 120 countries. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and services suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers. SOURCE Shure Inc. NOTE: This content is not written by or endorsed by "KSWB", its advertisers, or Nexstar Media Inc.
Consistency matters: solving everyday collaboration challenges at Axiom Consultants. Faced with inconsistent meeting performance and challenging room acoustics, Axiom Consultants transformed its primary conference room into a reliable, easy-to-use collaboration space. October 6, 2026 Customer Profile Axiom Consultants - a Ruekert & Mielke Company, is a multidisciplinary engineering firm providing civil, structural, mechanical, and electrical engineering services based in Iowa and Wisconsin. The firm works with municipalities, businesses, institutions, and commercial developers to deliver engineering services and projects across a wide range of industries. The firm's primary conference room serves as a central collaboration space for design teams, client meetings, consultations, and hybrid work. Used multiple times each day, the room plays a critical role in keeping internal teams connected and maintaining productive interactions with clients and partners. Axiom's conference room was equipped with an existing video conferencing setup consisting of a display, laptop-based connectivity, and a tabletop video conferencing device. While the room met basic conferencing needs, the experience could be unpredictable. Employees connected using a variety of laptops and peripherals, and meeting performance often varied from one call to the next. Located at one of the busiest intersections in Iowa City, the space features glass walls on multiple sides and is exposed to significant ambient noise from outside. While video performance was generally adequate, the existing system frequently struggled to deliver clear, reliable audio for remote participants in this acoustically challenging environment. This became increasingly frustrating for a team that relied heavily on the room for collaboration with internal teams and clients. As Rob Decker, Director of Development at Axiom Consultants, explained, "Sometimes it was working, sometimes it wasn't. There wasn't real consistency there." For Axiom, reliability and adaptable sound quality became the driving factor in its search for a new conferencing solution. "We go in and out of the room a lot and just want it to be very consistent." said Decker. The team set out to find a solution that would simplify the meeting experience, improve audio quality, and provide dependable performance for employees, clients, and project partners. As Axiom evaluated potential solutions, the team focused on many of the same factors that matter to small and midsize businesses: reliability, ease of use, and minimizing ongoing support requirements. Beyond improving audio performance, the team wanted a solution employees could adopt quickly and use confidently every day. After evaluating several conferencing options, Axiom selected the Shure IntelliMix Room Kit 50. The decision was driven by Shure's reputation for audio performance, the system's complete solution offering, and its ability to address the room's unique acoustic challenges. The team also valued access to responsive support and the flexibility to fine-tune audio settings as needed. Ease of deployment and day-to-day management were important considerations alongside performance. The installation was straightforward, as Colton Krumm, Senior Electrical Designer at Axiom Consultants, explained, "It was extremely simple. Everything you needed was provided. It took me, including fishing wires through the wall and ceiling, around three hours to actually be up and running." Once network settings were configured, the room was immediately available for use. The team also began using ShureCloud to remotely manage updates and audio settings, making it easier to keep the system up and running while minimizing the time spent on administration. The IntelliMix Room Kit delivered the consistency Axiom was looking for while simplifying the meeting experience for both users and administrators. Impact and Results Since deploying the IntelliMix Room Kit, the new conference room experience has directly addressed the challenges that led to the upgrade. Meetings are now more consistent, easier to start, and deliver significantly clearer audio for both in-room and remote participants. "The audio is crisp, clean and has great sensitivity. Background noise is negligible, and call experiences are greatly enhanced. It's super clear." said Decker. Employees and remote participants can now focus on the conversation rather than the technology. Team members join calls with ease, collaborate more effectively with remote colleagues, and spend less time troubleshooting. The result is a smoother collaboration experience that supports the firm's day-to-day operations. For Axiom, the biggest benefit has been achieving the consistency the team was looking for: a meeting space that works reliably regardless of who is using it or where participants are joining from. By prioritizing simplicity, reliability, and user experience, the firm created a collaboration space that employees readily adopted, requires minimal ongoing support, and performs consistently in a challenging real-world environment. Recent comments. Avnation is supported by. - Advertisement -
Shure launches next generation of the MV6 USB Gaming Microphone. Today, Shure announced the launch of the MV6 USB Gaming Microphone Gen 2, including a new white variant, the latest evolution of its digital MOTIV microphone portfolio. Following the success of the original MV6, the MV6 Gen 2 incorporates feedback from gamers, streamers, and creators to deliver a more customizable audio experience while maintaining an accessible price point. Engineered specifically for PC gaming, streaming and content creation, the MV6 Gen 2 brings Shure's professional broadcast technology to more creators, including those purchasing their first dedicated microphone and looking to elevate their sound beyond a headset. New for Gen 2, the enhanced MV6 gives gamers, streamers, and creators more control over the intelligent processing that made the original so powerful. Built around Shure's Voice Isolation Technology, the mic now adds adjustable Auto Level Mode and an adjustable Real-Time Denoiser to more effectively manage sudden volume changes and background noise during gameplay and streaming. The result is personalized audio that stays clear and consistent, helping users stay focused on their game while providing greater freedom to position the microphone where it works best for their setup and on-camera presence. T Banks, Product Manager at Shure"Gamers and streamers aren't audio engineers, and they shouldn't have to be to sound great. They whisper during tense strategic moments, shout during victories, and stream from environments ranging from quiet bedrooms to noisy shared spaces. With the MV6 Gen 2, the audio intelligence sits inside the microphone's hardware itself. The mic does the heavy lifting of managing volume spikes and erasing background room noise, directly out-of-the-box." Built for Gaming, Streaming and Creating The MV6 Gen 2 is designed for the realities of gaming, streaming, and content creation, from sudden volume changes and background noise to setups that move across PCs, tablets, and phones. Users can fine-tune audio settings in the free MOTIV desktop, tablet, and mobile apps, then save them directly to the microphone for consistent sound when switching between compatible devices. Core upgrades and smart features include: * Two Colorways: Available in black and new all-white finishes. Both options ship with a matching desktop stand and USB-C cable. The white model features color-matched flocked foam with a velvety finish for a clean, unified desk aesthetic. * Adjustable Auto Level Mode: Whether users whisper through a stealth mission or shout after a clutch victory, Auto Level Mode keeps their voice at a steady, consistent volume. Users can now choose how loud their voice sits in the mix and how quickly the mic reacts. A slower setting delivers a smooth, podcast-style sound, while a faster one catches sudden gaming moments without clipping or dropouts. * Adjustable Real-time Denoiser: A new slider lets users control how much of their room comes through on stream. Slide it up to cut out background noise like fans, keyboards, or roommates, or ease it back to keep a more natural, open sound in the mix. * Customizable EQ: A 5-band equalizer lets users design their signature tone, on top of simple Dark, Natural and Bright options. * Built-in Digital Popper Stopper: On-board virtual pop filtering mechanically and digitally suppresses harsh sounds. * Three Presets: The mic offers quick presets for Speech, Singing, and Instrument applications. The MV6 Gen 2 now ships with a longer 2-meter USB-C cable to support more flexible positioning and complex desk layouts. The included desktop stand has an isolation base to minimize desk bumps and vibrations, while a universal 5/8-inch thread makes it easy to unmount the microphone and attach it to any standard boom arm. A 3.5 mm headphone jack lets users hear their mic and game audio exactly as their audience does, with no delay, and a tap-to-mute hardware button with a color-changing LED indicator enables instant, silent muting. From Play to Everyday. MV6 Gen 2 Does It All. With Shure's immediately recognizable design and audio quality, the MV6 Gen 2 can take users from late-night Discord raids to morning business presentations. The MV6 Gen 2 is compatible with PC, Mac, and Android devices via a single USB-C cable. It is also MFi Certified by Apple for use with iPhone and iPad. Pricing & Availability The Shure MV6 Gen 2 is available today for$169 USD // £159 GBP // €150 EUR at shure.com and authorized retailers. Shure MOTIV apps will support MV6 Gen 2 from launch.
Shure launches IntelliMix Bar Pro to support AI-enabled collaboration in the GCC. September 24, 2026 | Posted by LG Content Team Microsoft Teams certified all-in-one conferencing solution brings reliable audio that reliable AI requires Shure, a global leader in audio and workplace collaboration solutions, has introduced the IntelliMix Bar Pro to the UAE and Gulf region, showcasing the solution at 'Read the Room: Experience Intelligent Collaboration'. The IntelliMix Bar Pro is a Microsoft Teams Certified all-in-one video bar for medium and large rooms, designed to deliver the clean, reliable data that powers AI-driven collaboration. It combines IntelliMix View AI video framing with onboard IntelliMix audio processing to capture speech, facial expressions and non-verbal cues throughout the room, helping AI tools produce more accurate transcriptions, summaries and insights. "Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration. Together, we are helping customers create smarter, more connected workplaces around the world," enthused Ekta Shetty, Senior Sales Director, Africa, Middle East, India, Southeast Asia and Pacific, Shure. Minimises background noise Onboard IntelliMix audio processing isolates voices and minimises background noise, while IntelliMix View AI video framing keeps participants clearly visible, including those seated nearest to the device and at the far end of the table. "IntelliMix Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand. By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organizations drive greater productivity, engagement, and insight from every meeting," emphasized Yassine Mannai, Associate Director Sales & Marketing, Middle East & Africa, Turkey and CIS, Shure. The Dubai event hosted in partnership with NMK Electronics, a Midwich Group company, at NMK Beyond in Dubai, also showcased Shure's wider collaboration portfolio, giving attendees the opportunity to experience Shure's technologies through live, interactive demonstrations. Enterprise environments Built on Microsoft Device Ecosystem Platform (MDEP), IntelliMix Bar Pro is designed for enterprise environments where security, manageability and long-term stability are essential. Microsoft Teams Certification confirms that the solution meets Microsoft's performance requirements and ensures compatibility with the platform. "What has always set Shure apart is its understanding that great collaboration is not about one product, but the entire experience. From capture and processing to playback, software and management, Shure has built an ecosystem that works as one, becoming even more powerful as AI reshapes the workplace," stated Alex Kemanes, Managing Director, MESEA, NMK Electronics. The launch marks another milestone in the more than three-decade partnership between Shure and NMK, a relationship that has played an important role in expanding Shure's presence across the region, a press statement concluded.
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Industries
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Niles, IL
Founded
1925
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs