Sidekick

Sidekick

Direct-to-consumer muscle recovery tools

Overview

Sidekick Tool makes and sells advanced muscle recovery devices, including muscle scrapers and vibration therapy tools, through its online store. The products are built from medical-grade stainless steel and use patented comfort grips to improve safety and ease of use. Customers can buy models like Echo, Eclipse, and Bow, each aimed at different recovery needs, and use them at home for targeted muscle relief, suitable for athletes, clinicians, and general pain relief. The company sells directly to consumers, bypassing traditional retail, and positions its tools as providing Olympic-level recovery from home. Its goal is to help people achieve professional-level muscle recovery and pain relief in a convenient, at-home setting.

About Sidekick

Simplify's Rating
Why Sidekick is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Healthcare

Consumer Goods

Company Size

11-50

Company Stage

Grant

Total Funding

$330K

Headquarters

Edmonton, Canada

Founded

2012

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Simplify's Take

What believers are saying

  • Sidekick launched AxisBoard Pro, LadderPod, and Heel Hero by March 2026.
  • July 2026 hiring for eCommerce video and design signals active growth investment.
  • Updated March 12, 2026 website and 1,403 AxisBoard reviews show strong merchandising momentum.

What critics are saying

  • Sidekick’s clinical-proven claims on sidekicktool.com invite FTC and state attorney-general scrutiny.
  • A crowded recovery-tools market lets Therabody, Hyperice, and cheaper Amazon sellers undercut Sidekick.
  • If repeat buyers tire of scrapers, Sidekick’s DTC demand collapses with no subscription cushion.

What makes Sidekick unique

  • Medical-grade stainless-steel recovery tools and patented comfort grips differentiate Sidekick’s hardware.
  • Sidekick’s HSA/FSA checkout on Eclipse and related tools lowers purchase friction.
  • Direct-to-consumer bundles and verified reviews give Sidekick tighter pricing and merchandising control.

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Funding

Total Funding

$330k

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

11%

2 year growth

-5%
Government of Canada
Apr 29th, 2022
Innovative, high-growth Edmonton companies receive federal support for scaling up, creating jobs

Federal funding of $17 million through PrairiesCan will create hundreds of jobs and help Edmonton’s most innovative and leading-edge companies grow and enter new markets.

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