Sightline Media Group

Sightline Media Group

Military and defense news organization

About Sightline Media Group

Simplify's Rating
Why Sightline Media Group is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Government & Public Sector

Cybersecurity

Defense

Entertainment

Company Size

51-200

Company Stage

Acquired

Total Funding

N/A

Headquarters

Springfield, Illinois

Founded

1940

Overview

Sightline Media Group focuses on news related to military, defense, public sector, federal technology, C4ISR, and cyber defense, producing multimedia content across web, mobile, TV, and print. The company serves military personnel, defense contractors, government agencies, and technology firms by delivering independent journalism and insightful content. It differentiates itself through targeted advertising and industry-specific events, generating revenue from advertising, sponsorships, and custom publishing. Additionally, Sightline Media Group is committed to social responsibility, supporting charitable causes like Homes For Our Troops.

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Simplify's Take

What believers are saying

  • Rising demand for cybersecurity content boosts potential readership and engagement.
  • Growing interest in military technology advancements attracts defense contractors and tech firms.
  • Virtual events expand global reach without geographical constraints, increasing sponsorship opportunities.

What critics are saying

  • Acquisition by Legacy.com may affect editorial independence and military news focus.
  • Departure of key sales figure Foley could disrupt revenue streams and client relationships.
  • Intensifying competition in military news challenges Sightline's market share.

What makes Sightline Media Group unique

  • Specializes in military, defense, and federal technology news since 1940.
  • Offers multimedia products including web, mobile, TV, print, and custom publishing.
  • Connects businesses with audiences through targeted advertising and industry-specific events.

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Company News

PR Newswire
Nov 11th, 2024
Aar Earns 2025 Military Friendly® Employer And Spouse Employer Designations

WOOD DALE, Ill., Nov. 11, 2024 /PRNewswire/ -- AAR CORP. (NYSE: AIR), a leading provider of aviation services to commercial and government operators, MROs, and OEMs, announced today that it has earned the 2025 Military Friendly® Gold Employer designation and Military Friendly® Spouse Employer designation.Institutions earning the Military Friendly® designation were evaluated using both public data sources and responses from a proprietary survey. More than 1,200 companies participated in the Military Friendly® survey

Sightline Media Group
Feb 23rd, 2023
Kimberly Dozier joins Military Times as senior managing editor – Sightline

Sightline Media Group is pleased to announce Kimberly Dozier is joining Military Times’ editorial team as a senior managing editor, where she will focus on breaking news.

WJLA
Jan 27th, 2022
Foley leaves Sightline Media Group as Vice President of Global Sales and Strategy

Foley joins Government Matters from Sightline Media Group where he led Defense News and its other federal government brands as Vice President of Global Sales and Strategy.

Sightline Media Group
Jul 14th, 2021
Sightline Media Group hired Mike Gruss as editor-in chief on Jul 14th 21'.

Sightline Media Group today announced Mike Gruss has been named editor-in chief.

Sightline Media Group
Apr 22nd, 2021
Legacy.com, Inc. acquires Sightline Media Group

With over 13 years of delivering outstanding return on investment for its partners, Sightline Media Group were acquired by Legacy.com, although Sightline Media Group operate independently.

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