Sigmoid

Sigmoid

Real-time ad analytics and optimization

About Sigmoid

Simplify's Rating
Why Sigmoid is rated
B+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$12M

Headquarters

San Francisco, California

Founded

2013

Overview

Sigmoid specializes in data analytics focused on real-time ad analytics and optimization for the digital advertising market. The company provides tools that help both buyers, such as Demand-Side Platforms (DSPs) and ad networks, and sellers, including Supply-Side Platforms (SSPs) and ad exchanges. Their main product, SigView, allows leading ad platforms to analyze billions of ad impressions in real time, providing insights that enhance business intelligence and drive revenue. Sigmoid operates on a subscription-based model, giving clients access to their analytics platform for real-time bid and auction data, which facilitates easy exploration and decision-making. The goal of Sigmoid is to help clients optimize their advertising strategies and improve performance by leveraging large data sets.

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Simplify's Take

What believers are saying

  • Sigmoid was named a 'Rising Star' in ISG Provider Lens for Advanced Analytics in 2024.
  • Sequoia Capital India invested $12 million in Sigmoid for market growth and expansion.
  • Sigmoid's partnership with Jack In The Box improved brand perception and sales through data insights.

What critics are saying

  • Emerging AI-driven analytics startups could threaten Sigmoid's market share with competitive solutions.
  • Rapid AI technology evolution may outpace Sigmoid's capabilities, requiring significant R&D investment.
  • In-house data analytics teams in large enterprises could reduce demand for Sigmoid's services.

What makes Sigmoid unique

  • Sigmoid specializes in real-time ad analytics and optimization for both buy-side and sell-side clients.
  • Their core product, SigView, analyzes billions of ad impressions in real time.
  • Sigmoid offers subscription-based access to analytics, enabling real-time bid and auction data exploration.

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Funding

Total Funding

$12M

Below

Industry Average

Funded Over

1 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

13%
PR Newswire
Jan 14th, 2025
Sigmoid Named A 'Rising Star' In Isg Provider Lens™ For Advanced Analytics And Ai Services

Sigmoid was recognized for its ability to deliver AI-driven insights and advanced BI capabilities through end-to-end data modernization, AI expertise, and proprietary solutions.JERSEY CITY, N.J., Jan. 14, 2025 /PRNewswire/ -- Sigmoid , a leading data engineering and AI consulting firm, today announced that it has been named a 'Rising Star' in the ISG Provider Lens™ for Advanced Analytics and AI Services - 2024 for the US region."This recognition underscores Sigmoid's commitment to helping enterprises to navigate data complexity and integrate AI for real-time insights," said Lokesh Anand, CEO and Co-Founder of Sigmoid. "By infusing our industry expertise with accelerators , our innovative solutions have helped clients expedite time to value from data and achieve impactful outcomes with AI", he added.ISG identified several Sigmoid strengths and differentiators across the three quadrants:Data Modernization Services : Sigmoid's service portfolio demonstrates a comprehensive approach to data modernization and management, emphasizing seamless integration, security, and cost optimization across cloud and data environments.: Sigmoid's service portfolio demonstrates a comprehensive approach to data modernization and management, emphasizing seamless integration, security, and cost optimization across cloud and data environments. Data Science and AI Services : Sigmoid's comprehensive approach blends consulting with deep industry-specific analytics and GenAI capabilities, enabling organizations with intelligent decision-making to move seamlessly from insights to strategic action.: Sigmoid's comprehensive approach blends consulting with deep industry-specific analytics and GenAI capabilities, enabling organizations with intelligent decision-making to move seamlessly from insights to strategic action. Advanced BI and Reporting Modernization Services: Provides user-centric BI reporting and data democratization with centralized data portals and customized dashboards for various user personas."Sigmoid's advanced analytics expertise, proprietary tools, and end-to-end data modernization services enable businesses to unlock value across operations. With scalable AI solutions and continuous model optimization, Sigmoid ensures agility and long-term relevance empowering enterprises to adapt to evolving market dynamics and achieve impactful, data-driven decision-making," said Gowtham Kumar Sampath, Principal Analyst at ISG.Rahul Kumar Singh, Chief Analytics Officer and Co-Founder of Sigmoid said, "We offer holistic data science and AI services that help businesses transform raw data into predictive intelligence that drives competitive advantage." He added, "Our advanced BI and reporting services streamline decision-making by providing access to critical information, supported by scalable data architectures to ensure real-time BI reporting".For more information, download the custom report here .About SigmoidSigmoid combines data engineering and AI consulting to help enterprises gain competitive advantage through effective data-driven decision-making

PR Newswire
Sep 10th, 2024
Sigmoid Named A Leader In 2024 Isg Provider Lens™ For Speciality Analytics Services - Supply Chain

Sigmoid was recognized for demonstrating strong capability in predictive analytics and delivering tailored solutions to bolster informed decision-making.JERSEY CITY, N.J., Sept. 10, 2024 /PRNewswire/ -- Sigmoid , a leading data engineering and AI consulting firm, announced that it has been recognized as a 'Leader' in Supply Chain Analytics Service globally in 2024 ISG Provider Lens™. ISG, a leading global technology research and advisory firm, evaluated 17 top market providers, examining their strengths, challenges, and competitive advantages to help decision-makers choose the best analytics services for supply chain ."We are honored to receive this recognition from ISG, as we continue to help companies enhance transparency, efficiency, and responsiveness in supply chain operations," stated Lokesh Anand, CEO and Co-Founder of Sigmoid.ISG identified several Sigmoid strengths and differentiators, including:AI for supply chain efficiency and agility : Sigmoid combines data, analytics and advanced AI models to optimize supply chains through demand forecasting, inventory management and logistics routing.: Sigmoid combines data, analytics and advanced AI models to optimize supply chains through demand forecasting, inventory management and logistics routing. Enhanced visibility through control towers : Sigmoid's Supply Chain Control Tower accelerators, built on scalable data foundations with strong governance, offer comprehensive end-to-end visibility and real-time actionable insights.: Sigmoid's accelerators, built on scalable data foundations with strong governance, offer comprehensive end-to-end visibility and real-time actionable insights. Accelerator-led approach for solution delivery: Sigmoid employs pre-built AI and ML models that help enterprises make data-driven decisions and optimize workflows in an expedited manner. This enables faster time-to-value as supply chain clients can predict disruptions and undertake risk mitigation steps proactively."Sigmoid's investments in predictive and prescriptive analytics reflect its commitment to modernizing the data ecosystem and enhancing supply chain resilience

PR Newswire
Oct 17th, 2023
Sigmoid appoints Shankar Viswanathan as Chief Commercial Officer

SINGAPORE, Oct. 17, 2023 /PRNewswire/ -- Sigmoid, a leading data engineering and AI consulting firm, today announced the appointment of Shankar Viswanathan as their Chief Commercial Officer.

PR Newswire
May 2nd, 2023
Sigmoid'S Data Engineering Empowers Leading Restaurant Chain

SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Sigmoid, a leading data engineering and AI consulting firm, has partnered with Jack In The Box, a leading restaurant chain with over 2,200 locations in the US to improve brand perception and sales for all their outlets with data driven insights for leadership teams. Sigmoid partnered with Jack In The Box to develop an automated data ingestion and visualization platform that enabled granular insights into multiple key performance metrics across sales, operational efficiency, brand loyalty and profitability."We were trying to consolidate data from multiple sources for a holistic view of performance metrics across our US outlets for a long time. With Sigmoid's data engineering and dashboarding solutions, we now have access to a near real time scorecard that tracks various brand performance metrics efficiently, and improved decision making to drive brand value." said Doug Cook, CTO at Jack in the box.With Sigmoid's low-code architecture on AWS, Jack in the Box was able to easily ingest, transform, and load data from various sources with varying layers of granularity into a unified data warehouse built on Amazon Redshift. This allowed for near-real time analysis and reporting. These insights across critical brand performance pillars such as brand loyalty, operational excellence, profitability, supply chain, restaurants' reach, resulted in improved business outcomes."We are thrilled to have partnered with Jack in the Box to help them strengthen their data and analytics capabilities. Our solution improves business agility by providing faster access to insights at scale and makes the integration of newer data sources for advanced analytics and BI faster", said Mayur Rustagi, CTO and co-founder of Sigmoid

Sigmoid
Apr 28th, 2023
Celebrating 10 years of Sigmoid: Bridging the gap between data and decision-making -

Gradually its focus shifted to providing data engineering, analytics and AI solutions, which enabled Sigmoid to deliver business impact worth millions of dollars to 25+ Fortune 100 companies.

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