S

SilverAssist

Senior care guidance and financing platform

Overview

SilverAssist connects families with trusted information, expert guidance, and quality services to support senior care. It focuses on three areas—home care, senior communities, and financing options—and provides curated insights and advisory support to help families choose the best care for loved ones. The platform links to partners like ElderLife Financial, Oasis Senior Advisors, Care Changes, and FamilyAssets to help users compare options and navigate funding. Its goal is to make it easier for families to access reliable information and services so they can provide appropriate care for seniors.

Work here?Claim your company

About SilverAssist

Simplify's Rating
Why SilverAssist is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingHealthcare

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2022

Get referred to SilverAssist

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • January 2026 Caring.com acquisition expands SilverAssist's national reach and referral inventory.
  • FirstLight partnership adds a new upstream feed of aging-in-place families and caregivers.
  • SilverAssist now sells qualified referrals plus financing help, raising operator conversion value.

What critics are saying

  • Caring.com integrations can disrupt lead quality, pricing, and advisor workflows through 2026.
  • Referral economics depend on senior-living operators; operator pushback crushes margins quickly.
  • UnitedHealth-style referral intermediaries face scrutiny over steering, disclosures, and consumer trust.

What makes SilverAssist unique

  • January 2026, SilverAssist merged Caring.com, Oasis Senior Advisors, and ElderLife Financial.
  • Greg Mason links digital leads, local advisors, and financing inside one senior-care funnel.
  • FirstLight partnership extends SilverAssist from online referrals into home-care conversion pathways.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • 401(k) Retirement Plan

Company News

PR Newswire
Sep 1st, 2026
FirstLight Home Care and SilverAssist join forces to create a more connected senior care journey.

FirstLight Home Care and SilverAssist join forces to create a more connected senior care journey. Sep 01, 2026, 12:35 ET Agreement Connects FirstLight's Local Home Care Network with SilverAssist Brands Caring.com, Oasis Senior Advisors and ElderLife Financial CINCINNATI, Sept. 1, 2026 /PRNewswire/ - FirstLight Home Care and SilverAssist are proud to announce their new preferred partnership designed to make navigating senior care easier for older adults and their families. The collaboration brings together FirstLight's trusted local home care providers with SilverAssist's network of senior care resources including Oasis Senior Advisors, ElderLife Financial and Caring.com, creating a more coordinated path for families as care needs evolve. "Families often have to coordinate several types of support as their loved ones age, from help at home to decisions about a future living transition," said Glee McAnanly, CEO of FirstLight Home Care. "Working with SilverAssist brings trusted resources closer together so people can move forward with more information, guidance and confidence. At FirstLight, that's what our mission is all about - helping people live their best day, every day." FirstLight provides access to its network of local home care providers, helping older adults remain safe and independent at home. Oasis Senior Advisors provides personalized guidance to families exploring senior living and care options, helping them find the right community when needs evolve beyond the home. Through ElderLife's Financial Concierge team, families receive personalized, expert guidance to explore ways to pay for senior care, including financing options, VA benefits, application software, home sale resources and other solutions that can help reduce financial barriers to care. Caring.com helps families searching for care connect with trusted FirstLight providers in their community. "FirstLight brings a strong local presence and deep experience supporting older adults in their homes," said Greg Mason, CEO of SilverAssist. "Bringing our organizations together gives families more connected support and trusted options at every stage of their care journey." The partnership addresses a common challenge: navigating multiple providers and services as care needs change. By connecting home care, senior living guidance and other resources, FirstLight and SilverAssist aim to make the process simpler from one stage to the next. To learn more about FirstLight Home Care, visit FirstLightHomeCare.com. For more information on SilverAssist, visit SilverAssist.com. About FirstLight Home Care FirstLight Home Care exists to help people have their best day, every day. On a mission to provide compassionate home care so that families can have peace of mind knowing their loved ones are getting the support they need to live independently. As a leading provider of home care services, FirstLight is a lifeline for seniors, veterans, adults with disabilities, those living with dementia and anyone 18 and older who needs care in the place they call home. The franchise system includes over 300 independently owned and operated locations throughout the United States. To learn more, discover available franchise opportunities or to find a local office, visit FirstLightHomeCare.com. About SilverAssist SilverAssist is a senior assistance network and occupancy solutions partner for senior living operators nationwide. Through its primary operating brands, Oasis Senior Advisors, ElderLife Financial, and Caring, SilverAssist combines national digital reach, local advisor expertise, and integrated financial solutions to deliver better qualified referrals while empowering families to navigate the complex realities of aging and senior living decisions. More information about SilverAssist can be found at www.silverassist.com. SOURCE FirstLight Home Care

PR Newswire
Jan 12th, 2026
SilverAssist acquires Caring.com to become fastest-growing US senior housing referral network

SilverAssist, a senior assistance network, has acquired Caring, LLC (Caring.com), positioning itself as the fastest-growing national referral and advisory network in senior housing. The financial terms of the deal were not disclosed. Caring.com, one of the most visited online destinations for senior care reviews and family referrals, joins SilverAssist's portfolio alongside Oasis Senior Advisors, a network of Certified Senior Advisors, and ElderLife Financial, which helps families fund senior housing. SilverAssist CEO Greg Mason said the acquisition addresses issues in the senior living referral industry, which he described as dominated by "volume-driven lead funnels, not real relationships". The deal significantly expands SilverAssist's national reach and operator connectivity in the senior housing market.

France Media Inc.
Oct 17th, 2023
SilverAssist Acquires Oasis Senior Advisors in Third-Party Services Merger

NEW YORK CITY - SilverAssist, a New York-based provider of senior care resources and solutions, has acquired Oasis Senior Advisors, a national franchise network spanning over 130 locations across the United States.

PR Newswire
Oct 17th, 2023
Silverassist Acquires Oasis Senior Advisors, Adding To Their Comprehensive Portfolio Of Solutions Aimed At Connecting Seniors With The Right Senior Services

NEW YORK, Oct. 17, 2023 /PRNewswire/ -- SilverAssist, a leading provider of senior care resources and solutions, announces the launch of an integrated solution aimed at simplifying the journey to finding the right senior care. With the recent acquisition of Oasis Senior Advisors, a well-respected national franchise network spanning over 130 locations across the United States, SilverAssist is now uniquely positioned to offer white-glove national and local services to communities and the seniors and families they serve.The strategic move proactively responds to the growing need for comprehensive and personalized senior care solutions in a rapidly aging society. By 2050, the US population 65 and older is expected to reach around 90 million people, which, according to Statista, will represent 22% of the estimated population. This demographic shift is driving an unprecedented demand for senior care services, but the stark reality is there are not enough services, communities or workers in this market to bridge this gap.The strategic move proactively responds to the growing need for comprehensive and personalized senior care solutions. Tweet thisOasis Senior Advisors is in good company as it joins the SilverAssist family of services, including FamilyAssets, CareChanges, ElderLife Financial, and AidandAttendance.com

Recently Posted Jobs

Sign up to get curated job recommendations

SilverAssist is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs