B7 strengthens marketing team with senior hire. Newcastle-based marketing and content production agency B7 has appointed Daniel Gourley as social media manager as the agency continues to expand its B2B marketing offering. Daniel joins from performance marketing agency Silverbean, where he spent four years working across graphic design, copywriting, strategy and video production. Bringing experience in marketing, PR and international campaigns, he will support B7's growing client portfolio, delivering strategic social media campaigns across sectors including financial services, utilities, data engineering and professional services. Since joining the business, Daniel has already contributed to a number of client projects, including helping to increase inbound leads for one of B7's financial services clients. Daniel said: "I'm really pleased to have joined B7 at such an exciting time for the business. "The variety of clients, sectors and challenges is exactly what attracted me to the role, and I'm looking forward to helping the team build on the strong results already being delivered. "There's a real appetite here to do things properly, think strategically and create work that makes a measurable difference, which is something I'm excited to be part of." Daniel's appointment follows a period of continued growth for B7 as it invests in its team to support increasing demand across its client base and wider group of businesses. David Broom, founder of B7, added: "B7 is continuing to grow, both in terms of our client base and the wider group, so it's important that we keep investing in the right people. "Daniel has really hit the ground running since joining us. "He's a problem solver, he thinks like we do, and he sees solutions to challenges while also being confident enough to challenge our thinking and lead us to better outcomes. "As owners, we're always talking about adding good people to the team, and that's especially important in marketing. "There are a lot of people who call themselves marketers because they have a following on social media, but it's rare to find someone who really understands it, particularly in a B2B environment. "Daniel definitely has all of the attributes we were looking for, and we've already seen the impact of his work across some of our accounts." Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help Join more than 55,000 subscribers by signing up to our daily bulletin each morning here. Explore these topics. Enjoy the read? Get Bdaily delivered. * Occasional offers & updates from selected Bdaily partners

Silverbean unveils triple service expansion. A North East performance marketing agency has unveiled a trio of new services aimed at helping brands drive measurable online revenue. Newcastle-headquartered Silverbean has launched Amazon Affiliate, Performance Influencer and Performance PR to strengthen its performance partnerships proposition amid rising acquisition costs and growing pressure to prove return on investment. The expansion builds on the agency's work with brands including New Balance, HelloFresh and The White Company, supporting growth across affiliate, influencer and PR channels. The Amazon Affiliate service is led by senior affiliate marketing manager Sarah Vaughan, while Performance Influencer is overseen by head of partnerships and influencer Rebecca Marley. Sarah said: "For retail brands looking to drive revenue on Amazon, Silverbean's Amazon Affiliate service recruits the right partners; media buyers, content creators and deal sites to boost conversion, maximise key retail moments like Prime Day and Black Friday, and build a long-term growth engine on the platform." Rebecca added: "Influencer marketing can be hard to measure, and brands often don't know which creators or content actually drive sales. "Performance Influencer changes that. "By combining affiliate expertise with precise tracking, we show exactly what's working and help clients generate measurable revenue. "It turns influencer activity into a marketing channel that's fully accountable and performance driven." Performance PR will be headed up by head of PR Mary Hickey. She added: "PR is usually about awareness. "Performance PR is different. "Silverbean embeds affiliate tracking into top-tier media placements, so brands not only gain visibility but also see revenue from every article and feature. "This approach turns traditional PR into a channel that contributes directly to growth." Founded in 2002, Silverbean operates globally with offices in Sydney and Chicago, positioning the new services as part of its strategy to turn marketing activity into accountable, revenue-driving performance. Neil Robbins, chief executive at Silverbean, added: "We know marketing leaders and their teams are under pressure to deliver results. "These new services are designed to help them do just that, turn activity into revenue, make influencer campaigns accountable, and even make PR measurable. "We're excited to see the real impact this work is already having for our clients." Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help Explore these topics. Enjoy the read? Get Bdaily delivered. * Occasional offers & updates from selected Bdaily partners