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Simms Fishing Products

Premium fly-fishing gear manufacturer

Overview

Simms Fishing Products designs and makes premium fly-fishing gear, with a focus on durable, American-made waders and apparel. Its products work by using high-quality materials and technology—initially neoprene waders and later breathable Gore-Tex waders—to keep anglers dry and comfortable on the water, with sturdy construction built to last in real-world fishing conditions. The company differentiates itself from competitors through long-running emphasis on quality, durability, and American manufacturing, helped by early adoption of advanced materials and partnerships (notably with Gore-Tex) and a strong reputation among serious anglers and professional guides. Simms aims to be a leading, trusted brand in fly fishing, extending anglers’ time on the water and maintaining its premium positioning even after acquisition by Vista Outdoor while keeping its Bozeman, Montana headquarters.

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About Simms Fishing Products

Simplify's Rating
Why Simms Fishing Products is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Bozeman, Montana

Founded

1980

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Simplify's Take

What believers are saying

  • On September 15, 2026, Simms hired Patagonia veteran Dex Levandoski as global sales leader.
  • On July 10, 2026, Simms launched the Access Wading Boot with Vibram traction.
  • Dylan Nutt’s 2026 Bassmaster Classic win gave Simms fresh pro credibility and marketing fuel.

What critics are saying

  • Bloomberg reported retailers dropped Simms after 2025 ownership changes and tighter pricing rules.
  • ReCast resale and dealer backlash signal margin pressure and channel conflict inside specialty fishing.
  • If fly shops keep cutting orders through 2026, Simms loses its core moat.

What makes Simms Fishing Products unique

  • Since 1980, Simms built premium waders around Gore-Tex and Bozeman angler credibility.
  • Simms’ specialty-retail-first channel fits guides and fly shops better than mass-market rivals.
  • Revelyst’s Bozeman Innovation Center keeps design, sales, and outdoor brand talent nearby.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Holidays
  • Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Fishing Tackle Retailer
Oct 6th, 2026
Simms launches all-new Rip Line - Pro Jacket and Bib.

Simms launches all-new Rip Line - Pro Jacket and Bib. The toughest foul-weather suit Simms has ever built, engineered with proprietary 4-layer protection. BOZEMAN, Mont. - Simms Fishing Products today announced the launch of Rip Line Pro, an all-new Jacket and Bib engineered to deliver uncompromising foul-weather protection for anglers facing big water, driving rain and relentless spray. Developed and tested alongside professional captains, mates and tournament anglers, Rip Line Pro is the most advanced and durable foul-weather suit Simms has ever built. For more than three decades, Simms has developed technical outerwear around a simple approach: understand what anglers encounter on the water, identify where existing gear falls short and build a better solution. Rip Line Pro applies that experience to some of fishing's harshest environments, where foul-weather gear is subjected not only to severe conditions, but also to the daily abuse that comes with working and fishing on deck. "Rip Line Pro represents what happens when we take decades of technical fishing experience and apply it to a completely different challenge," said Dave Mellon, President of Simms Fishing Products. "We worked closely with the people who spend their lives on big water to understand what they needed from a foul-weather suit and where existing solutions were falling short. The result is the toughest foul-weather system we've ever built." At the core of Rip Line Pro is a proprietary four-layer fabric package designed around a new approach to foul-weather protection. A protective PU exterior sheds rain and spray while resisting wetting out. Beneath it, a high-denier reinforcement layer provides exceptional tear strength and puncture resistance. A secondary waterproof membrane adds another line of defense against the elements, while an abrasion-resistant backer protects the inside of the suit and allows underlying layers to move freely. Together, the four layers create a suit engineered to withstand hard use while delivering the foul-weather protection anglers depend on in the most unforgiving environments. That same purpose-built approach extends throughout the Jacket and Bib. The Rip Line Pro Jacket pairs a three-point storm hood with an articulated fit, watertight neoprene inner cuffs and a streamlined exterior designed to minimize snag points while working on deck. The Rip Line Pro Bib features an adjustable spacer-mesh suspender system, articulated legs and reinforced lower cuffs engineered for durability, mobility and long days of hard use. Although Rip Line Pro was developed around the demands of offshore fishing, its application extends anywhere anglers encounter big water, driving rain and relentless weather. About Simms Fishing Products. Established in 1980 and headquartered in Bozeman, Montana, Simms Fishing Products designs and develops technical fishing gear for anglers worldwide. From its roots in waders to footwear, outerwear, sportswear and fishing apparel, Simms is driven by a commitment to solve anglers' needs through innovative products and to support the people, businesses and communities that make fishing possible. Discover more from fishing tackle retailer - The business magazine of the sportfishing industry.

David Hall Publishing Ltd
Sep 10th, 2026
Simms names industry expert as global sales leader.

Simms names industry expert as global sales leader. Hugely experienced fishing and outdoor professional Dexter "Dex" Levandoski has joined US brand Simms Fishing Products as global sales leader. He brings 15-plus years of experience in the fishing and outdoor industries, with a career built on trusted relationships with specialty retailers, industry partners and anglers. He spent the majority of his career with Patagonia, first as a fly-fishing sales representative across the Northern Rockies and ultimately leading North American sales for its fly-fishing business. Most recently, Dex joined Poncho Outdoors to spearhead the brand's expansion into wholesale. Simms Fishing Products president Dave Mello said: "Dex brings exactly the combination Tackle Trade World were looking for - proven sales leadership, deep industry relationships and a deep connection to fishing. "As we look toward the future of Simms, we want to be the strongest business partner in fishing, and Dex will play a critical role in helping us deliver on that commitment." Dex joins Simms as the brand renews its focus on the dealers, guides and anglers who have long been fundamental to its success. His addition further strengthens a Simms leadership team focused on great product, stronger partnerships and delivering consistently for the people who have built their businesses alongside the brand. Dave added: "Being a great partner starts with listening but it only matters if we follow through. Our dealers should expect clear communication, dependable service, meaningful marketing support and products that create demand with anglers. Dex understands that our success is connected to the success of our partners, and he knows how to turn that philosophy into action." Throughout his career, Dex has earned a reputation as a credible and trusted sales leader with a deep understanding of the specialty fishing channel. Just as importantly, he is a lifelong angler who has traveled the globe in pursuit of fish and the experiences that connect people to the water. Dex added: "Simms is one of the most iconic brands in fishing, built by and for passionate anglers, with best-in-class product and deep roots in the fishing community. "I'm excited to join the team and get to work alongside our partners around the world. My focus will be simple: listen, build trust and make sure we are creating value for our partners and anglers at every opportunity."

SGB Media
Sep 8th, 2026
Simms names global sales leader.

Simms names global sales leader. September 8, 2026 Simms Fishing Products appointed Dexter "Dex" Levandoski as global sales leader, effective September 15. Levandoski brings more than 15 years of experience in the fishing and outdoor industries. He spent the majority of his career with Patagonia, first as a fly-fishing sales representative across the Northern Rockies and ultimately leading North American sales for its fly-fishing business. Most recently, Levandoski joined Poncho Outdoors to spearhead the brand's expansion into wholesale. "Dex brings exactly the combination we were looking for - proven sales leadership, deep industry relationships and a deep connection to fishing," said Dave Mellon, president of Simms Fishing Products. "As we look toward the future of Simms, we want to be the strongest business partner in fishing, and Dex will play a critical role in helping us deliver on that commitment." Levandoski joins Simms as the brand renews its focus on the dealers, guides and anglers. "Being a great partner starts with listening, but it only matters if we follow through," Mellon added. "Our dealers should expect clear communication, dependable service, meaningful marketing support and products that create demand with anglers. Dex understands that our success is connected to the success of our partners, and he knows how to turn that philosophy into action." "Simms is one of the most iconic brands in fishing, built by and for passionate anglers, with best-in-class product and deep roots in the fishing community," said Levandoski. "I'm excited to join the team and get to work alongside our partners around the world. My focus will be simple: listen, build trust and make sure we are creating value for our partners and anglers at every opportunity." Image courtesy Simms Fishing Products

ZZD Sport
Aug 5th, 2026
GearJunkie Best in Show: ICAST 2024

GearJunkie Best in Show: ICAST 2024. Aug 5, 2026 11:13 PM In a sea of baitcasting gadgets and saltwater fishing rigs, ICAST 2024 was hooked on the fly and deck boots. A once-tiny niche category at the Orange County Convention Center, fly fishing now dominates a wall-to-wall stretch of the show floor, including an indoor casting pond. Not only that, but it was a fly fishing brand that dominated the stage at the awards banquet, securing more awards than any other company. Oh, and there were piles of new deck boots. Everyone made a new deck boot. ICAST felt like an Oprah Christmas episode when it comes to dang deck boots. More on that later. The Rise of the Trout Simms Fishing secures the most awards at ICAST 2024; (photo/Rachelle Schrute) Simms Fishings domination secured four Best of Category Awards and one very prestigious Best of Show award from zzdsport here at GearJunkie. Sure, two of the ICAST categories were fly fishing specific, but two of them werent and still saw the Montana-based fly brand scooping them up. Best Cold-Weather Tech Apparel: Simms Pro Dry Suit Best Fly Fishing Backpack, Bag, and Luggage: Simms Tailwind Rod and Reel Vault Best Warm-Weather Tech Apparel for Women: Simms Women's Latitude Hoody Best Fly Fishing Chest, Sling, Hip, Pack: Simms Headwaters Sling Pack On that note, lets dive into the GearJunkie Best in Show Awards for this year, with the most obvious place to start. GearJunkies Best of Show ICAST 2024 Awards Because most of these products are unveiled at the show, the majority are not quite available to purchase yet, so were here to build the hype for some of the new treasures you can pinch your pennies for and get excited about when 2025 rolls around. Drum roll, please. Best Womens Technical Gear: Simms Fishing Womens G3 Guide Jacket Simms Fishing Womens G3 Guide Jacket Available spring 2025: MSRP $600 Kicking it off with the shows big winner of the year, the team at Simms Fishing spent more time walking to the stage than it probably had on the water this season. Though the Womens G3 Guide Jacket didnt snag any category awards from ICAST, it did earn top honors with zzdsport here at GearJunkie. Fortunately, a torrential Florida thunderstorm rolled in during the New Product Showcase Preview at this years show, leaving me to have the whole floor to myself in the final hour. I spent it wearing this jacket around the showcase. It wasnt my original choice for this categorys winner, but dang it, it feels good on. Built with waterproof three-layer waterproof GORE-TEX, its about as bulletproof of a river jacket as it gets. With an adjustable storm hood, watertight sleeve cuffs, and plenty of pockets (including pass-through pockets), its everything I look for in a late-season fishing jacket. Best Mens Technical Gear: HUK Pro Series Jacket and Bib HUK Pro Series Jacket Bib Available spring 2025: MSRP $500 each HUK may be one of those brands you think of when you think of warm water and good times, but the brand is serious about performance. The Pro Series Jacket and Bibs are a testament to that. This set (sold separately) is about as high-tech, performance-driven, and thought-out as it gets. Granted, they arent available in my size (I should have eaten my vegetables as a kid), but that didnt stop me from slipping into them and getting a feel. Everything from the double, adjustable cuffs to the fully seam-sealed construction all but guarantees comfort on the water. One of the best features: this pair will cost you several hundreds less than many of the comparable options. They arent cheap (MSRP $500 each), but they are more affordable than many of the comparable sets. Best Watercraft: ISLE 12'6 Flywater Inflatable Kayak + Micro-Skiff Hybrid ISLE 12'6 Flywater Inflatable Kayak + Micro-Skiff Hybrid Available autumn 2024: MSRP $1,695 This puppy scoots across the water. In the words of the brand, this hybrid inflatable is designed to fly over the shallowest of waterways with an ultra-efficient, low-draft catamaran design that maximizes speed and range while paddling or under power, and thats exactly what it does. The ISLE 12'6 Flywater Inflatable Kayak + Micro-Skiff Hybrid might not look like its much different than many of the other inflatables on the market, until you take a peek underneath. The 6-inch center lift means far less drag on the water. It feels less like youre pulling or pushing yourself through water and more like youre gliding over it because you are. I spent some time buzzing around the water during ICAST on one of these bad boys, and I can tell you firsthand that it moves with ease. Whether powered with a motor or paddle, it feels effortless, and I cant wait to test one in a bit more harsh conditions. Best Sunglasses: Costa 580G Gold Mirror Lens in Grand Catalina Costa 580G Gold Mirror Lens in Grand Catalina Available now: $292 This shouldnt be a surprise. Weve already sung its praises for the Costa 580G Gold Mirror lenses and the revamped Grand Catalina frames. That love continues now. Listen, the frames are rad and have a very retro, cool kid vibe, but for me, its all about the lenses. Its hard to describe, but the gold mirror lens feels like a cozy blanket for your eyeballs. Its like looking through them makes seeing less tiring. I know this might sound odd, but its real and cannot be described until you put them on. Feel free to read its full review of them, but honestly, find a place that sells Costa shades and go try them on yourself. Check Price at Costa Del Mar Best Rod Reel Combo: Toadfish Elite Series Near/Offshore Spinning Combos Toadfish Elite Series Near/Offshore Spinning Combo Available now: MSRP $346 Yes, Toadfish makes fishing rods and reels, not just kitchen shellfish tools and rad drink holsters. They also seem to be doing them with some intention. The Toadfish Elite Series Spinning Combos are sweet little rigs with serious attention to detail. The rods feel substantial in hand without being heavy, if that makes any sense at all. All of the angler/rod/reel connection points feel tight and ergonomic, from the rod handle/grip to the reel seat. It feels like a much more expensive setup than it is. Whats not to like about that? Check Price at Toadfish Best Fly Rod: TFO Elevare Temple Fork Outfitters Elevare Available now: $499 This one surprised me. I went into the showcase with a preconceived idea of which fly rod would get my vote. I stood there for several minutes, comparing it to the TFO Elevare on the show floor. In the end, once I had them both in hand, the Temple Fork Outfitters Elevare just felt balanced and responsive with seriously tight details that overshadowed the other rod at half the price. Granted, the two rods have very specific jobs, this one being a euro nymph specialist and all, but the quality at this price point just speaks volumes. Im not much of a nympher, but I might have to get this sucker in hand and on the water to give it go. Check Price at TFO Best Tackle Management: YakAttack 1616 ShortStak Upgrade Kit for BlackPak Pro YakAttack 1616 ShortStak Upgrade Kit for BlackPak Pro Available now: $65 This one is just simple, so I wont go on and on about it. The ShortStak is essentially an additional box you can slap on the lid of your BlackPak Pro to increase your storage options. Im just a sucker for a good boat/kayak/canoe box, and I happen to really like the BlackPak setup. Its simple and customizable, and it makes storage and use on the water quick and easy. Its a plastic box with a heap of attachment points and zzdsport dig it. Check Price on Amazon Best Fishing Accessory: Benchmade Water Collection Benchmade Water Collection Available now: Prices vary Benchmade decided to hop into an entirely new genre of knives when the brand launched the Water Collection and oh boy, did the brand do it right. Ive used every knife in this collection, and if youre looking for knives that will hold up to wet conditions, with a solid, secure grip and MagnaCut steel that will hold an edge longer than youve held a job, these might be the knives for you. I wont drag you through each knife because this article is already long enough, but I do break them down in the full lineup review. With a category as obscure as Best Fishing Accessory, this wasnt a shoo-in win. But, when it comes down to it, there just wasnt another item on the table as deserving as this lineup of knives. Check Price on Blade HQ Best Footwear: Under Armour Charged Shoreman Deck Boot UA Charged Shoreman Deck Boot Available spring 2025: MSRP $115 And finally, zzdsport get to the boots. It seemed every major brand came out with a new, innovative deck boot this year. No one did it quite like UA. Under Armour might not be the first brand you think of when it comes to fishing, but the brand known best for athletic apparel makes seriously technical fishing (and hunting) gear. It makes sense. The company has built a reputation for creating high-performance athletic gear. Why would they not make high-performance fishing gear? The Charged Shoreman Deck Boot is a delightful combination of your typical waterproof boat boot and your favorite pair of athletic shoes. Its time someone finally made an ergonomic deck, and Under Armour has done it beautifully. Not only that, but these things are light. According to the company, at 15 ounces, they are the lightest weight of any deck boot on the market. ICAST 2024 Wrap-Up (Photo/Rachelle Schrute) Thats a wrap for ICAST 2024. Fly fishermen continue to see the expansion of products on the showroom floor, apparel and footwear continue to dominate the new product showcase, and all the gadgets and gizmos you could possibly dream up were available to play with. There was even a fishing drone, which is a topic Im sure well dive into when it comes to ethics and what constitutes actual fishing. Until next year, Orlando.

Business Wire
May 18th, 2026
Dave Mellon named president of Simms Fishing Products and Revelyst Outdoor Performance

Revelyst has appointed Dave Mellon as President of Simms Fishing Products and Revelyst Outdoor Performance, effective 18 May. Mellon will oversee the Bozeman-based platform and drive growth across multiple outdoor brands within Revelyst's portfolio. Mellon brings extensive outdoor industry experience, having previously served as CEO of Grundéns and held leadership roles at Simms from 2012 to 2014. Most recently, he was CEO within Kian Capital's private equity portfolio. He has led organisations exceeding 250 employees and managed businesses generating over $400 million in annual revenue. In his new role, Mellon will focus on strengthening omni-channel strategy, deepening specialty retail partnerships and accelerating product innovation. He will be based at Revelyst's Bozeman Innovation Center.

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