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Simms Fishing Products designs and makes premium fly-fishing gear, with a focus on durable, American-made waders and apparel. Its products work by using high-quality materials and technology—initially neoprene waders and later breathable Gore-Tex waders—to keep anglers dry and comfortable on the water, with sturdy construction built to last in real-world fishing conditions. The company differentiates itself from competitors through long-running emphasis on quality, durability, and American manufacturing, helped by early adoption of advanced materials and partnerships (notably with Gore-Tex) and a strong reputation among serious anglers and professional guides. Simms aims to be a leading, trusted brand in fly fishing, extending anglers’ time on the water and maintaining its premium positioning even after acquisition by Vista Outdoor while keeping its Bozeman, Montana headquarters.
Industries
Industrial & Manufacturing
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Bozeman, Montana
Founded
1980
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Simms names industry expert as global sales leader. Hugely experienced fishing and outdoor professional Dexter "Dex" Levandoski has joined US brand Simms Fishing Products as global sales leader. He brings 15-plus years of experience in the fishing and outdoor industries, with a career built on trusted relationships with specialty retailers, industry partners and anglers. He spent the majority of his career with Patagonia, first as a fly-fishing sales representative across the Northern Rockies and ultimately leading North American sales for its fly-fishing business. Most recently, Dex joined Poncho Outdoors to spearhead the brand's expansion into wholesale. Simms Fishing Products president Dave Mello said: "Dex brings exactly the combination Tackle Trade World were looking for - proven sales leadership, deep industry relationships and a deep connection to fishing. "As we look toward the future of Simms, we want to be the strongest business partner in fishing, and Dex will play a critical role in helping us deliver on that commitment." Dex joins Simms as the brand renews its focus on the dealers, guides and anglers who have long been fundamental to its success. His addition further strengthens a Simms leadership team focused on great product, stronger partnerships and delivering consistently for the people who have built their businesses alongside the brand. Dave added: "Being a great partner starts with listening but it only matters if we follow through. Our dealers should expect clear communication, dependable service, meaningful marketing support and products that create demand with anglers. Dex understands that our success is connected to the success of our partners, and he knows how to turn that philosophy into action." Throughout his career, Dex has earned a reputation as a credible and trusted sales leader with a deep understanding of the specialty fishing channel. Just as importantly, he is a lifelong angler who has traveled the globe in pursuit of fish and the experiences that connect people to the water. Dex added: "Simms is one of the most iconic brands in fishing, built by and for passionate anglers, with best-in-class product and deep roots in the fishing community. "I'm excited to join the team and get to work alongside our partners around the world. My focus will be simple: listen, build trust and make sure we are creating value for our partners and anglers at every opportunity."
Simms names global sales leader. September 8, 2026 Simms Fishing Products appointed Dexter "Dex" Levandoski as global sales leader, effective September 15. Levandoski brings more than 15 years of experience in the fishing and outdoor industries. He spent the majority of his career with Patagonia, first as a fly-fishing sales representative across the Northern Rockies and ultimately leading North American sales for its fly-fishing business. Most recently, Levandoski joined Poncho Outdoors to spearhead the brand's expansion into wholesale. "Dex brings exactly the combination we were looking for - proven sales leadership, deep industry relationships and a deep connection to fishing," said Dave Mellon, president of Simms Fishing Products. "As we look toward the future of Simms, we want to be the strongest business partner in fishing, and Dex will play a critical role in helping us deliver on that commitment." Levandoski joins Simms as the brand renews its focus on the dealers, guides and anglers. "Being a great partner starts with listening, but it only matters if we follow through," Mellon added. "Our dealers should expect clear communication, dependable service, meaningful marketing support and products that create demand with anglers. Dex understands that our success is connected to the success of our partners, and he knows how to turn that philosophy into action." "Simms is one of the most iconic brands in fishing, built by and for passionate anglers, with best-in-class product and deep roots in the fishing community," said Levandoski. "I'm excited to join the team and get to work alongside our partners around the world. My focus will be simple: listen, build trust and make sure we are creating value for our partners and anglers at every opportunity." Image courtesy Simms Fishing Products
GearJunkie Best in Show: ICAST 2024. Aug 5, 2026 11:13 PM In a sea of baitcasting gadgets and saltwater fishing rigs, ICAST 2024 was hooked on the fly and deck boots. A once-tiny niche category at the Orange County Convention Center, fly fishing now dominates a wall-to-wall stretch of the show floor, including an indoor casting pond. Not only that, but it was a fly fishing brand that dominated the stage at the awards banquet, securing more awards than any other company. Oh, and there were piles of new deck boots. Everyone made a new deck boot. ICAST felt like an Oprah Christmas episode when it comes to dang deck boots. More on that later. The Rise of the Trout Simms Fishing secures the most awards at ICAST 2024; (photo/Rachelle Schrute) Simms Fishings domination secured four Best of Category Awards and one very prestigious Best of Show award from zzdsport here at GearJunkie. Sure, two of the ICAST categories were fly fishing specific, but two of them werent and still saw the Montana-based fly brand scooping them up. Best Cold-Weather Tech Apparel: Simms Pro Dry Suit Best Fly Fishing Backpack, Bag, and Luggage: Simms Tailwind Rod and Reel Vault Best Warm-Weather Tech Apparel for Women: Simms Women's Latitude Hoody Best Fly Fishing Chest, Sling, Hip, Pack: Simms Headwaters Sling Pack On that note, lets dive into the GearJunkie Best in Show Awards for this year, with the most obvious place to start. GearJunkies Best of Show ICAST 2024 Awards Because most of these products are unveiled at the show, the majority are not quite available to purchase yet, so were here to build the hype for some of the new treasures you can pinch your pennies for and get excited about when 2025 rolls around. Drum roll, please. Best Womens Technical Gear: Simms Fishing Womens G3 Guide Jacket Simms Fishing Womens G3 Guide Jacket Available spring 2025: MSRP $600 Kicking it off with the shows big winner of the year, the team at Simms Fishing spent more time walking to the stage than it probably had on the water this season. Though the Womens G3 Guide Jacket didnt snag any category awards from ICAST, it did earn top honors with zzdsport here at GearJunkie. Fortunately, a torrential Florida thunderstorm rolled in during the New Product Showcase Preview at this years show, leaving me to have the whole floor to myself in the final hour. I spent it wearing this jacket around the showcase. It wasnt my original choice for this categorys winner, but dang it, it feels good on. Built with waterproof three-layer waterproof GORE-TEX, its about as bulletproof of a river jacket as it gets. With an adjustable storm hood, watertight sleeve cuffs, and plenty of pockets (including pass-through pockets), its everything I look for in a late-season fishing jacket. Best Mens Technical Gear: HUK Pro Series Jacket and Bib HUK Pro Series Jacket Bib Available spring 2025: MSRP $500 each HUK may be one of those brands you think of when you think of warm water and good times, but the brand is serious about performance. The Pro Series Jacket and Bibs are a testament to that. This set (sold separately) is about as high-tech, performance-driven, and thought-out as it gets. Granted, they arent available in my size (I should have eaten my vegetables as a kid), but that didnt stop me from slipping into them and getting a feel. Everything from the double, adjustable cuffs to the fully seam-sealed construction all but guarantees comfort on the water. One of the best features: this pair will cost you several hundreds less than many of the comparable options. They arent cheap (MSRP $500 each), but they are more affordable than many of the comparable sets. Best Watercraft: ISLE 12'6 Flywater Inflatable Kayak + Micro-Skiff Hybrid ISLE 12'6 Flywater Inflatable Kayak + Micro-Skiff Hybrid Available autumn 2024: MSRP $1,695 This puppy scoots across the water. In the words of the brand, this hybrid inflatable is designed to fly over the shallowest of waterways with an ultra-efficient, low-draft catamaran design that maximizes speed and range while paddling or under power, and thats exactly what it does. The ISLE 12'6 Flywater Inflatable Kayak + Micro-Skiff Hybrid might not look like its much different than many of the other inflatables on the market, until you take a peek underneath. The 6-inch center lift means far less drag on the water. It feels less like youre pulling or pushing yourself through water and more like youre gliding over it because you are. I spent some time buzzing around the water during ICAST on one of these bad boys, and I can tell you firsthand that it moves with ease. Whether powered with a motor or paddle, it feels effortless, and I cant wait to test one in a bit more harsh conditions. Best Sunglasses: Costa 580G Gold Mirror Lens in Grand Catalina Costa 580G Gold Mirror Lens in Grand Catalina Available now: $292 This shouldnt be a surprise. Weve already sung its praises for the Costa 580G Gold Mirror lenses and the revamped Grand Catalina frames. That love continues now. Listen, the frames are rad and have a very retro, cool kid vibe, but for me, its all about the lenses. Its hard to describe, but the gold mirror lens feels like a cozy blanket for your eyeballs. Its like looking through them makes seeing less tiring. I know this might sound odd, but its real and cannot be described until you put them on. Feel free to read its full review of them, but honestly, find a place that sells Costa shades and go try them on yourself. Check Price at Costa Del Mar Best Rod Reel Combo: Toadfish Elite Series Near/Offshore Spinning Combos Toadfish Elite Series Near/Offshore Spinning Combo Available now: MSRP $346 Yes, Toadfish makes fishing rods and reels, not just kitchen shellfish tools and rad drink holsters. They also seem to be doing them with some intention. The Toadfish Elite Series Spinning Combos are sweet little rigs with serious attention to detail. The rods feel substantial in hand without being heavy, if that makes any sense at all. All of the angler/rod/reel connection points feel tight and ergonomic, from the rod handle/grip to the reel seat. It feels like a much more expensive setup than it is. Whats not to like about that? Check Price at Toadfish Best Fly Rod: TFO Elevare Temple Fork Outfitters Elevare Available now: $499 This one surprised me. I went into the showcase with a preconceived idea of which fly rod would get my vote. I stood there for several minutes, comparing it to the TFO Elevare on the show floor. In the end, once I had them both in hand, the Temple Fork Outfitters Elevare just felt balanced and responsive with seriously tight details that overshadowed the other rod at half the price. Granted, the two rods have very specific jobs, this one being a euro nymph specialist and all, but the quality at this price point just speaks volumes. Im not much of a nympher, but I might have to get this sucker in hand and on the water to give it go. Check Price at TFO Best Tackle Management: YakAttack 1616 ShortStak Upgrade Kit for BlackPak Pro YakAttack 1616 ShortStak Upgrade Kit for BlackPak Pro Available now: $65 This one is just simple, so I wont go on and on about it. The ShortStak is essentially an additional box you can slap on the lid of your BlackPak Pro to increase your storage options. Im just a sucker for a good boat/kayak/canoe box, and I happen to really like the BlackPak setup. Its simple and customizable, and it makes storage and use on the water quick and easy. Its a plastic box with a heap of attachment points and zzdsport dig it. Check Price on Amazon Best Fishing Accessory: Benchmade Water Collection Benchmade Water Collection Available now: Prices vary Benchmade decided to hop into an entirely new genre of knives when the brand launched the Water Collection and oh boy, did the brand do it right. Ive used every knife in this collection, and if youre looking for knives that will hold up to wet conditions, with a solid, secure grip and MagnaCut steel that will hold an edge longer than youve held a job, these might be the knives for you. I wont drag you through each knife because this article is already long enough, but I do break them down in the full lineup review. With a category as obscure as Best Fishing Accessory, this wasnt a shoo-in win. But, when it comes down to it, there just wasnt another item on the table as deserving as this lineup of knives. Check Price on Blade HQ Best Footwear: Under Armour Charged Shoreman Deck Boot UA Charged Shoreman Deck Boot Available spring 2025: MSRP $115 And finally, zzdsport get to the boots. It seemed every major brand came out with a new, innovative deck boot this year. No one did it quite like UA. Under Armour might not be the first brand you think of when it comes to fishing, but the brand known best for athletic apparel makes seriously technical fishing (and hunting) gear. It makes sense. The company has built a reputation for creating high-performance athletic gear. Why would they not make high-performance fishing gear? The Charged Shoreman Deck Boot is a delightful combination of your typical waterproof boat boot and your favorite pair of athletic shoes. Its time someone finally made an ergonomic deck, and Under Armour has done it beautifully. Not only that, but these things are light. According to the company, at 15 ounces, they are the lightest weight of any deck boot on the market. ICAST 2024 Wrap-Up (Photo/Rachelle Schrute) Thats a wrap for ICAST 2024. Fly fishermen continue to see the expansion of products on the showroom floor, apparel and footwear continue to dominate the new product showcase, and all the gadgets and gizmos you could possibly dream up were available to play with. There was even a fishing drone, which is a topic Im sure well dive into when it comes to ethics and what constitutes actual fishing. Until next year, Orlando.
Revelyst has appointed Dave Mellon as President of Simms Fishing Products and Revelyst Outdoor Performance, effective 18 May. Mellon will oversee the Bozeman-based platform and drive growth across multiple outdoor brands within Revelyst's portfolio. Mellon brings extensive outdoor industry experience, having previously served as CEO of Grundéns and held leadership roles at Simms from 2012 to 2014. Most recently, he was CEO within Kian Capital's private equity portfolio. He has led organisations exceeding 250 employees and managed businesses generating over $400 million in annual revenue. In his new role, Mellon will focus on strengthening omni-channel strategy, deepening specialty retail partnerships and accelerating product innovation. He will be based at Revelyst's Bozeman Innovation Center.
Protecting the headwaters: why Roadless areas matter. For Simms, everything starts with water. From the clear, cold streams that flow through Montana's mountain ranges to the backcountry headwaters that sustain trout and the people who chase them, the landscapes Simms depend on are directly shaped by how Simms choose to protect them. That is why Simms is partnering with The Conservation Alliance to defend the Roadless Rule, a landmark conservation policy that safeguards more than 58 million acres of undeveloped national forest lands across the United States. These areas are the beating heart of its public lands system. They filter its water, store its snowpack, and provide critical habitat for fish and wildlife. What the Roadless Rule Does First enacted in 2001, the Roadless Rule limits industrial road building and large-scale development in some of the most intact forest ecosystems across the entire country, from the Tongass National Forest in Alaska to the Bitterroot Mountains in Montana. By preventing new roads from fragmenting these wild landscapes, the rule helps keep water clean, fish habitat intact, and opportunities for quiet recreation alive. For anglers, that means protecting the very headwaters that give life to the sport. These are the cold-water refuges where native cutthroat still thrive, where wild steelhead migrate, and where the next generation of anglers can discover the same sense of awe and solitude that shaped Simms. In recent years, the Roadless Rule has faced repeated attempts at rollback. Efforts to weaken or remove protections, especially in the Tongass, the country's largest national forest, put millions of acres of critical salmon and trout habitat at risk. With the outdoor recreation economy contributing more than 1.2 trillion dollars annually and supporting over five million American jobs, keeping these landscapes intact is not just an environmental priority; it is an economic one. Businesses like ours and countless others in the outdoor industry rely on healthy, functioning ecosystems to thrive. The Roadless Rule is not about locking people out. It is about keeping the door open for the future of anglers, guides, and communities whose livelihoods depend on clean water and healthy fisheries. As a Bozeman-based company, Simms has always understood that conservation and access go hand in hand. Through its ongoing partnership with The Conservation Alliance, Simms continue to use its voice to advocate for policies that protect the places that make fishing possible. Later this year, Simms will be donating Freestone Waders and boots to support The Conservation Alliance's annual Give Guide, helping fund grassroots organizations that defend public lands and waters across North America. You do not have to be a policymaker to make an impact. Every purchase from conservation-minded brands, every letter sent to a decision-maker, and every day spent outside builds momentum toward a shared goal: ensuring its public lands and waters remain healthy, wild, and accessible. Learn more about The Conservation Alliance at www.conservationalliance.com.
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Industries
Industrial & Manufacturing
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Bozeman, Montana
Founded
1980
Find jobs on Simplify and start your career today