Simon Data

Simon Data

Marketing data platform for real-time personalization

Overview

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About Simon Data

Simplify's Rating
Why Simon Data is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series D

Total Funding

$117.8M

Headquarters

New York City, New York

Founded

2014

Your Connections

People at Simon Data who can refer or advise you

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Simplify's Take

What believers are saying

  • Goals-Based Marketing launched March 2025 translates business objectives into revenue-generating experiences.
  • Simon Predict and Enrich+ enable intent prediction and demographic enrichment without vendor contracts.
  • Series D $54M funding led by Macquarie Capital accelerates product development and market expansion.

What critics are saying

  • Hightouch's reverse ETL directly syncs Snowflake to marketing tools, bypassing Simon's intermediary layer.
  • Snowflake's native Cortex AI and Marketplace empower users to build custom marketing AI internally.
  • CDP Week 2.0 standards favor composable platforms, driving enterprises toward Hightouch or Tealium alternatives.

What makes Simon Data unique

  • Native Snowflake integration with zero-ETL technology eliminates complex data infrastructure requirements.
  • AI agents built on Snowflake Cortex and Claude automate marketing workflows without custom development.
  • IdentityQA native application improves identity resolution for unified customer profiles at scale.

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Funding

Total Funding

$117.8M

Below

Industry Average

Funded Over

7 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$54M
Simon Data
$70M
Twilio
$80M
Handshake
$100M
Affirm

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

6%

2 year growth

2%
The Martech Weekly
Jul 2nd, 2025
TMW #233 | Midweek Martech Briefing

Simon Data launched composable AI agents for marketers last week, which use Snowflake Cortex AI and Anthropic's Claude LLM.

MarTech360
Jun 27th, 2025
Simon Data Launches Composable AI Agents for Marketers, Built on Snowflake Cortex AI

Simon Data launches Composable AI Agents for marketers, built on Snowflake Cortex AI.

Cision
May 23rd, 2025
Trust Over Trend: Anti-Pr Unveils Why Awareness Campaigns Are Losing Credibility

"It's no longer about being part of the conversation—it's about shaping the narrative with purpose." — Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™

Malay Mail
May 15th, 2025
Captiva Verde Welcomes Simon Lester to the Advisory Board

In the early 2000's, Simon acquired a novel carbohydrate technology from Leeds University in the UK and built a specialist sports beverage company, Galactogen Products, which provided endurance athletes with superior energy and hydration properties.

VentureBeat
May 9th, 2025
Zencoder Launches Zen Agents, Ushering In A New Era Of Team-Based Ai For Software Development

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Zencoder announced today the launch of Zen Agents, a platform that enables organization-wide creation and sharing of specialized AI tools for software development. The release includes an open-source marketplace where developers can contribute and discover custom agents, marking a significant shift in how development teams leverage artificial intelligence.While existing AI coding assistants have primarily focused on boosting individual developer productivity, Zencoder’s approach addresses the collaborative reality of modern software engineering, where delays often occur between coding and feedback loops.“If you look at the tools that are used today for real AI in engineering, it’s basically coding agents with an IDE,” said Andrew Filev, CEO and founder of Zencoder, in an exclusive interview with VentureBeat. “And if you dig even one layer deeper, you’ll find they’re usually focused on the individual developer. It all makes perfect sense, because it all starts with the developer, right?”But Filev points to a critical gap in current solutions: “There’s this whole layer of things that you can do beyond individual engineers, because engineers don’t work alone

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