Overview

Simon Data offers a platform that helps businesses manage and secure their customer data while enhancing customer experiences. Built on Snowflake, it uses zero-ETL technology to integrate data from various sources into single customer profiles without requiring complex programming. Marketing teams can personalize their efforts in real-time across multiple channels and utilize machine learning to predict customer behaviors. The goal is to empower businesses to improve customer engagement and increase sales through effective marketing.

Simplify's Take

What believers are saying

• Growing demand for zero-ETL solutions simplifies data integration for businesses.
• Expansion of cloud-based data warehousing supports Simon Data's platform scalability.
• AI-driven segmentation tools enhance targeted marketing campaigns, increasing effectiveness.

What critics are saying

• Emerging CDP providers offer similar features at lower costs, increasing competition.
• Rapid AI evolution may require significant investment to maintain competitive capabilities.
• Potential data privacy regulations could impact operations and require costly compliance.

What makes Simon Data unique

• Simon Data's platform uses zero-ETL technology for seamless data integration.
• The platform allows marketers to create audience profiles without coding or SQL.
• Simon Data offers real-time syncing for personalized marketing across multiple channels.

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Funding

Total Funding

$117.8M

Below

Industry Average

Funded Over

6 Rounds

$54,000,000

Series D

Aug 2023

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$49M

$50M

$54M

$70M

$80M

$100M

View all funding stages