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Simon Data
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Centralizes customer data for marketing personalization
Simon Data
Work Here?
Centralizes customer data for marketing personalization
About Simon Data
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series D
Total Funding
$112.6M
Headquarters
New York City, New York
Founded
2014
Overview
Simon Data offers a platform that helps businesses centralize and secure their customer data to enhance customer experiences. Built on Snowflake, it uses zero-ETL technology to integrate data from various sources into a single customer profile without requiring complex programming. Marketing teams can easily create detailed audience profiles and sync them to marketing platforms in real-time for personalized outreach. The company aims to empower businesses to improve customer engagement and increase sales through effective data management.
Simplify's Take
What believers are saying
- Growing demand for zero-ETL solutions boosts Simon Data's market potential.
- Rising adoption of cloud-based data warehousing supports Simon Data's infrastructure.
- Partnership with FullContact enhances Simon Data's identity resolution capabilities.
What critics are saying
- Emerging CDP providers integrating with Snowflake increase competition for Simon Data.
- Rapid AI advancements may require Simon Data to invest heavily to stay competitive.
- Data privacy regulations like GDPR could necessitate costly compliance measures.
What makes Simon Data unique
- Simon Data's platform uses zero-ETL technology for seamless data integration.
- Built on Snowflake, Simon Data offers scalable and efficient data warehousing solutions.
- Simon Data enables marketers to create audience profiles without coding or SQL knowledge.
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Funding
Total Funding
$112.6M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↓ -1%Simon's Connected Customer Data platform integrates seamlessly with Snowflake, bridging the gap between transforming data into impactful, personalized marketing.
Simon Data announces $54 million Series D funding round to fuel continued product development of a fully-connected customer data platform.
Simon Data, which has built an advanced customer data platform to drive marketing, has raised $54 million in a Series D round led by Australia's Macquarie Capital with participation from all major existing investors, including Boston area firms Polaris Partners, .406, and F-Prime.
Simon Data has launched a native connected application for Snowflake’s data cloud called IdentityQA.
This funding round comes on the heels of Simon Data's launch of Connected Segmentation, a groundbreaking tool that empowers marketers -- regardless of technical acumen - to build customer segments directly within Snowflake.
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About Simon Data
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series D
Total Funding
$112.6M
Headquarters
New York City, New York
Founded
2014
There are no jobs for Simon Data right now.
Find jobs on Simplify and start your career today