Monetate has acquired Simon AI, combining AI-powered experience optimisation with a composable customer data platform. The deal unites Monetate's personalisation and experimentation tools with Simon AI's warehouse-native customer profiles and omnichannel journey orchestration across over 100 marketing channels. The acquisition includes significant growth capital, with Monetate planning to increase investment in product development across both platforms. Steve Maher will serve as CEO of both companies, whilst Simon AI co-founder Jason Davis continues leading Simon AI as a Monetate company. Both platforms will operate separately with out-of-the-box integrations available immediately. The combined solution offers zero-copy integration into major cloud data platforms including Snowflake, Databricks, and BigQuery. Simon AI serves clients across fashion retail, entertainment, travel, hospitality, and financial services, and holds recognition as a Gartner Cool Vendor in Multichannel Marketing.

Simon Data launched composable AI agents for marketers last week, which use Snowflake Cortex AI and Anthropic's Claude LLM.