SimpleTire

SimpleTire

Online tire marketplace and installation network

Overview

SimpleTire is an online, technology-driven tire marketplace that aggregates inventory from a network of over 3,000 independent distributors and manufacturers into a single digital platform. It helps customers find tires by vehicle, brand, or size and acts as a transactional marketplace that purchases tires from supply partners only after a customer places an order, enabling competitive pricing without holding inventory. The platform serves individuals, national retailers, automotive clubs, and fleets, and coordinates delivery and installation at more than 20,000 partner centers nationwide. Compared with traditional tire sellers, SimpleTire differentiates itself by integrating the fragmented tire supply chain into one online marketplace and offering end-to-end service from search to installation. Its goal is to simplify tire replacement, reduce friction in the purchasing process, and provide broad selection and convenient installation options through a scalable digital platform.

About SimpleTire

Simplify's Rating
Why SimpleTire is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Consumer Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Upper Merion Township, Pennsylvania

Founded

2010

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Simplify's Take

What believers are saying

  • CarParts.com partnership expands tire assortment to new eCommerce customers since November 2024.
  • eBay Motors collaboration enhances tire installation access within five-mile shopper radius.
  • Sonsio partnership targets thriving ATV/UTV market with tire replacement coverage.

What critics are saying

  • CarParts.com partnership erodes DTC margins as traffic funnels to competing cheaper tires.
  • eBay Motors diverts customers to Firestone and PepBoys with superior logistics.
  • Amazon's Prime tire sales with Firestone installation captures DTC volume in 2025.

What makes SimpleTire unique

  • SimpleTire aggregates inventory from 3,000+ independent distributors into one marketplace.
  • Platform connects 20,000+ installation centers for seamless end-to-end tire replacement.
  • Serves DTC, B2B retailers, and fleets across passenger, commercial, and specialty tires.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Conference Attendance Budget

Professional Development Budget

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Adoption Assistance

Childcare Support

Elder Care Support

Relocation Assistance

Employee Discounts

Company Social Events

Education allowance

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

4%
Morningstar
Jun 30th, 2025
SimpleTire and Car Talk Join Forces for National Tire Safety Week 2025, Following #1 Ranking

SimpleTire, a top-ranked online tire retailer that is part of the Dealer Tire Family of Companies, is once again teaming up with leading automotive authority Car Talk to educate drivers and promote road safety during the U.S. Tire Manufacturers Association's (USTMA) National Tire Safety Week, running from June 30 to July 4, 2025.

Business Wire
Apr 16th, 2025
SimpleTire Celebrates Car Care Month as 3-Year Newsweek Best Online Shops Champion

For the second consecutive year, SimpleTire has earned a spot among the Top 10 retailers in the Sport, Outdoor, & Motor Sector's "Car, Motorcycle, & Boat" category, reinforcing the company's ongoing commitment to setting the industry standard for simplifying tire replacement and delivering a seamless, research-driven customer experience.

Stock Titan
Nov 20th, 2024
CarParts.com Expands Assortment in Automotive Market with SimpleTire Partnership

TORRANCE, Calif., Nov. 20, 2024 /PRNewswire/ - CarParts.com, Inc. (NASDAQ: PRTS) ("CarParts.com"), a leading eCommerce provider of automotive parts and accessories, is excited to announce its expansion into the tire market through a new partnership with SimpleTire.

Tire Review Magazine
Nov 8th, 2023
SimpleTire Introduces Digital Tire Rating System

SimpleTire introduces digital tire rating system.

Business Wire
Jul 13th, 2023
SimpleTire partners with Sonsio Vehicle Protection to introduce ATV/UTV Tire Replacement Coverage - meeting the needs of a thriving Market

SimpleTire partners with Sonsio Vehicle Protection to introduce ATV/UTV Tire Replacement Coverage - meeting the needs of a thriving Market.

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