Overview

SimpleTire is an online, technology-driven tire marketplace that aggregates inventory from a network of over 3,000 independent distributors and manufacturers into a single digital platform. It helps customers find tires by vehicle, brand, or size and acts as a transactional marketplace that purchases tires from supply partners only after a customer places an order, enabling competitive pricing without holding inventory. The platform serves individuals, national retailers, automotive clubs, and fleets, and coordinates delivery and installation at more than 20,000 partner centers nationwide. Compared with traditional tire sellers, SimpleTire differentiates itself by integrating the fragmented tire supply chain into one online marketplace and offering end-to-end service from search to installation. Its goal is to simplify tire replacement, reduce friction in the purchasing process, and provide broad selection and convenient installation options through a scalable digital platform.