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Overview
Simplistic helps brands grow online by building and optimizing Shopify and Shopify Plus stores. It provides end-to-end services: UX and visual design, full-stack development, and revenue optimization, including store migrations and theme upgrades. It works by delivering turnkey projects tailored to each brand, launching or upgrading Shopify sites and then optimizing performance to increase sales. What sets it apart is its deep focus on the Shopify ecosystem, backed by 200+ successful site launches since 2015, offering a complete package from design through development to optimization. Its goal is to help brands accelerate growth and maximize revenue on the Shopify platform.
About Simplistic
Industries
Data & Analytics
Consulting
Enterprise Software
Design
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2013
Simplify's Take
What believers are saying
- Shopify AI shopping agents create demand for agent-optimized storefront experiences.
- Sidekick adds retention marketing capabilities for higher-ACV commerce retainers.
- Rallyday capital funds tuck-in acquisitions in analytics, marketing, and enterprise technology.
What critics are saying
- Shopify can change partner economics and compress Simplistic's core consulting margins.
- Acquisition integration can dilute culture, slow delivery, and damage client retention.
- Competitors can bundle similar services with software and undercut consulting pricing.
What makes Simplistic unique
- Shopify Platinum Partner status signals deep platform expertise and preferred access.
- Simplistic has powered over $2 billion in GMV across Shopify merchants.
- Scott Webb replaces founder Greg Merrell as CEO during expansion and acquisitions.
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Benefits
Remote Work Options
Simplistic is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Simplistic
Industries
Data & Analytics
Consulting
Enterprise Software
Design
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2013
Simplistic is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today