Simplistic, an e-commerce consultancy and Shopify Plus Platinum Partner, has acquired Tiide Commerce, an Amazon and TikTok Shop growth agency. The deal closed on 21 September 2026. Tiide, founded and led by Mark Lathrum, brings dedicated marketplace management expertise to Simplistic's service offerings. The two companies had previously worked together through a cross-sell partnership, with Tiide serving brands referred from Simplistic's Flash Site engagements. This marks Simplistic's first acquisition since receiving investment from Rallyday Partners. Scott Webb, CEO of Simplistic, said Amazon and TikTok Shop represent a natural extension of the company's investment strategy. The acquisition follows Simplistic's purchase of Sidekick Agency last year, which added lifecycle marketing capabilities. Financial terms were not disclosed.

Simplistic, an agentic commerce consultancy and Shopify Platinum partner, has received a strategic investment from Rallyday Partners. The deal marks the first platform investment in Rallyday Partners Fund III, though financial terms were not disclosed. Founded in 2014, Simplistic has powered over $2 billion in gross merchandise value on Shopify and serves hundreds of clients with a team of over 100 professionals. The company reported more than 30% year-over-year growth and over 100% net revenue retention. Scott Webb, formerly chief commercial officer of Hero Digital, has been named CEO, succeeding co-founder Greg Merrell, who will remain as advisor and board member. Simplistic plans to pursue acquisitions in data and analytics, performance marketing services, and enterprise technology capabilities. The company previously acquired Sidekick Agency in 2025.