Simply TV

Simply TV

Provides scalable TV metadata and discovery

Overview

Simply.TV provides B2B TV metadata and content discovery services for both linear and non-linear platforms. It enriches data for EPG, FAST, VOD, and OTT using AI/ML plus editorial workflows to deliver near real-time metadata, images, keywords, and persistent global IDs to TV operators, smart TV makers, broadcasters, and streaming services. The company differentiates itself by combining scalable AI-driven data enrichment with human editorial input and pursuing growth through acquisitions (GVIDI, InFlow Media) and expanding into North America via Red Bee Media's Content Discovery Business. Its goal is to improve content discovery and personalization by supplying accurate, timely metadata that powers search, recommendations, and discovery across screens.

Significant Headcount Growth

About Simply TV

Simplify's Rating
Why Simply TV is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Entertainment

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Copenhagen, Denmark

Founded

2018

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Simplify's Take

What believers are saying

  • DNA signed Simply.TV in 2026, proving fresh customer demand.
  • Whip Media partnership expands distribution into studio and streaming workflows.
  • 2026 product pages emphasize unified metadata, sports data, and real-time discovery.

What critics are saying

  • Red Bee integration starts in 2025, risking customer churn and delivery failures by 2026.
  • Summit Partners control after 2025 funding pressures exit timing and aggressive growth targets.
  • Metadataservices are commoditizing; Gracenote, TiVo, and TV operators can squeeze margins.

What makes Simply TV unique

  • Simply.TV combines linear and streaming metadata across 250+ services.
  • Its 2025 Red Bee carve-out gave North American discovery relationships and scale.
  • Deutsche TV-Plattform membership signals embedded positioning inside Europe’s television standards ecosystem.

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Growth & Insights and Company News

Headcount

6 month growth

73%

1 year growth

73%

2 year growth

70%
Advanced Television
Apr 2nd, 2025
Simply.TV acquires Red Bee's Content Discovery Business

Simply.TV, a video metadata provider, has announced the acquisition of Red Bee Media's Content Discovery Business, strengthening the company's position in the US market.

Mediaweek
Jun 22nd, 2023
Simply.TV announce expansion into AUNZ and APAC markets

With this launch, Simply.TV appointed Ernest Ng as senior vice president, effective 3 July 2023.

Digital TV Europe
Aug 23rd, 2022
Simply.TV acquires EPG specialist GVIDI

Danish TV metadata provider Simply.TV has announced the acquisition of EPG specialist GVIDI. This marks the first acquisition made by Simply.TV, and will add approximately 25 customers currency served by GVIDI via its Basic EPG, GVIDI EPG, GVIDI Movie and GVIDI Discovery products. Terms of the deal have not been disclosed.  Simply.TV COO Daniel Rühmann […]

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