Overview
Simply.TV provides TV metadata and content discovery data to TV operators, smart TV makers, broadcasters, and streaming services around the world. Its system uses artificial intelligence and machine learning, together with human editorial workflows, to enrich and deliver metadata for EPG, FAST, VOD, and OTT platforms in near real time, with extensive image coverage and descriptive keywords that power recommendations. It differentiates itself by combining scalable AI-driven data enrichment with curated editorial input and by growing through targeted acquisitions to expand across regions, including GVIDI, InFlow Media, and North America via Red Bee Media. The company aims to improve how audiences discover and personalize viewing by supplying accurate, timely metadata that fuels search, discovery, and recommendations.
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Simplify's take
What believers are saying
- October 2026 promotions added Richard Cusick and John Zelenka to sharpen U.S. sales.
- June 2026 Deutsche TV-Plattform membership deepens DACH access with operators and broadcasters.
- 2026 customer wins include ORS, Tele Columbus, Titan OS, and Zapping launches.
What critics are saying
- Founder turnover became CEO turnover: David Krajicek exited in September 2026.
- Integrating Red Bee, GVIDI, and InFlow risks service drift and customer churn in 2027.
- If operators internalize metadata, Simply.TV loses relevance and becomes a niche data broker.
What makes Simply TV unique
- Simply.TV unifies linear and streaming metadata with global IDs and 250+ services.
- Its AI, machine learning, and editorial workflows balance automation with human quality control.
- Summit Partners-backed Red Bee integration gives Simply.TV U.S. reach and enterprise scale.
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