Sitecore, a digital-experience software company, has acquired Scrunch, a customer-experience platform that helps brands improve their appearance in AI-generated search results. The acquisition was confirmed in a statement reviewed by Bloomberg, though financial terms were not disclosed in the provided content. The deal strengthens Sitecore's capabilities in helping companies manage their digital presence as AI-powered search becomes increasingly important for brand visibility.

Seasonal release, packed with AI-enabled features, propels digital experiences and content to new heightsSAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.Introduced at Sitecore Symposium 2024, Sitecore Stream embeds three powerful capabilities into Sitecore products:Sitecore Supercharges Intelligent Digital Experience Platform (DXP) and Content Management System (CMS) for Marketers Post thisBrand-aware AI keeps AI-driven actions on-brand and makes them smarter over time, enabling marketers to create more personalized, conversational experiences at scale.keeps AI-driven actions on-brand and makes them smarter over time, enabling marketers to create more personalized, conversational experiences at scale. AI copilots and agents free up marketers to strategize, execute, and scale. Brand, campaign, content, experience, and optimization copilots are now available.free up marketers to strategize, execute, and scale. Brand, campaign, content, experience, and optimization copilots are now available

Recognized for Completeness of Vision and Ability to ExecuteSAN FRANCISCO, Jan. 8, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced that it has been positioned by Gartner® as a Visionary in the Magic Quadrant™ for Digital Asset Management (DAM) Platforms for its Content Hub solution. The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute. Sitecore Content Hub helps enterprise marketing teams easily control their global content lifecycle from strategy to delivery, build connected customer experiences faster, and deliver those experiences across digital platforms to differentiate their brands. With Content Hub, marketers can search, find, and curate content in one unified repository. Customers benefit from streamlined content management, brand consistency, and improved ROI