Sitka

Sitka

Video telehealth linking primary to specialists

Overview

Sitka runs a video telehealth platform that connects primary care providers with a network of virtual specialty providers. Its service targets healthcare professionals and institutions and is delivered through a subscription model plus charges for each telehealth consultation. The platform enables PCPs to request specialty input and hold real-time video consults with specialists, helping coordinate referrals and provide timely expert care without unnecessary in-person visits. Sitka differentiates itself by focusing on seamless communication between primary and specialty care and by optimizing the referral process to improve patient outcomes. The company’s goal is to make specialty consultations faster and more accessible, thereby enhancing patient care and streamlining healthcare delivery.

About Sitka

Simplify's Rating
Why Sitka is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Enterprise Software

Healthcare

Company Size

11-50

Company Stage

Series A

Total Funding

$22.2M

Headquarters

San Francisco, California

Founded

2018

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Simplify's Take

What believers are saying

  • June 2026 leadership promotions added Julia Jezmir, Ken Chatfield, Rhiannon Perry, and Matthew Cerullo.
  • CMS selected AristaMD for ACCESS in April 2026, validating its chronic-care reimbursement model.
  • AristaMD’s updated 2026 site shows SpecialtyCare360 expansion across cardiology, rheumatology, and musculoskeletal care.

What critics are saying

  • CMS ACCESS launches July 2026; one reimbursement miss blocks a core growth channel.
  • SpecialtyCare360 depends on specialist supply and coordination; panel churn breaks turnaround times and customer trust.
  • If large health systems build in-house eConsult workflows, AristaMD becomes a replaceable service layer.

What makes Sitka unique

  • 2023 merger with AristaMD created a virtual-first specialty network spanning eConsults and video consults.
  • SpecialtyCare360 keeps PCPs central while routing patients to eConsult, telehealth, or in-person care.
  • AristaMD claims 25% fewer unnecessary referrals, tying workflow software directly to measurable utilization reduction.

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Funding

Total Funding

$22.2M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Meet Average

Industry standards

$15M
$8.2M
Discord
$14M
Sitka
$15M
Canva
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

-18%

1 year growth

-18%

2 year growth

-18%
HIStalk
Nov 15th, 2023
Morning Headlines 11/15/23

EConsult and referral management solution provider AristaMD acquires Sitka, which offers a platform for primary care providers to request video consultations from specialists.

FinSMEs
Nov 14th, 2023
AristaMD and Sitka Form Single Company, Raises $16.5M in Series C Funding

AristaMD, a San Diego, CA-based digital healthcare company specializing in eConsults and referral management services, merged with Sitka, a video-consult specialist network supporting value-based care providers, and the combined company raised $16.5m in Series C funding.

PR Newswire
Nov 14th, 2023
AristaMD and Sitka Form Single Company, Secure Series C of $16.5M for the Expansion of Specialty Care Access via Electronic and Video Consultation Services

SAN DIEGO, Nov. 14, 2023 /PRNewswire-PRWeb/ -- AristaMD, a digital healthcare company specializing in eConsults and referral management services, today announced it has joined forces with Sitka, a video-consult specialist network supporting value-based care providers, and the close of its latest financing to help expand cost-effective and timely specialty care.

Fortune
Dec 1st, 2022
Doctor referrals can be a costly nightmare. This startup wants to help you avoid them | Fortune

Today, Sitka announced a new partnership with Elation Health, an electronic medical records system used by over 24,000 clinicians.

TechCrunch
Sep 15th, 2022
Expanding The Boundaries Of Primary Care With Kelsey Mellard From Sitka

Welcome back to Found, the podcast that brings you the stories behind the startups. We talk to a lot of health tech founders on this show because there are countless ways the healthcare system, particularly in the U.S., needs to be disrupted. This week, we talked to Kelsey Mellard, who founded Sitka with the goal of implementing value-based care and helping primary care physicians make more thoughtful referrals to specialists. She talks with Darrell and Jordan about playing the long game to change how people receive care in the U.S. and incentivize providers to give high-quality care instead of a high volume of care

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