Sleed

Sleed

Digital services delivering strategy, technology, creativity

Overview

Sleed is a Digital Services Group delivering strategy, technology and creativity to help brands grow with measurable business impact. It combines digital strategy, technology solutions, website and app design and development, performance-driven digital services, SEO, creative content, data analytics and AI-enabled solutions to build scalable digital ecosystems. With 200+ professionals and 300+ clients across 35+ industries, Sleed focuses on long-term value and uses an AI-first mindset to differentiate from competitors.

About Sleed

Simplify's Rating
Why Sleed is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

AI & Machine Learning

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Athens, Greece

Founded

2010

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Simplify's Take

What believers are saying

  • August 2026 blog updates show active wins with JD Sports, Freenow, and Magenta Insurance.
  • May 2026 Lacoste Cyprus and April 2026 Holland & Barrett Cyprus expand regional commerce work.
  • Pharmacy2go and Tiresias deepen recurring CRM, content, and platform services across retainers.

What critics are saying

  • Agency revenue concentrates in client contracts; one lost retainer can hit utilization immediately.
  • Google and ChatGPT traffic shifts let clients bypass agencies, threatening Sleed's core SEO business.
  • GEO and AI-search marketing commoditize fast, pressuring margins as platforms copy tactics.

What makes Sleed unique

  • Sleed combines SEO, GEO, CRM, and e-commerce builds under one 360-degree agency model.
  • January 2026 investment in HappyOnline deepens Sleed's web development and AI delivery stack.
  • July 2026 Magenta Insurance work shows Sleed sells AI-search optimization before rivals.

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Benefits

Health Insurance

Remote Work Options

Hybrid Work Options

Professional Development Budget

Training Programs

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

3%
Sleed
Jul 16th, 2026
Sleed takes over the SEO and GEO of Magenta Insurance.

Sleed takes over the SEO and GEO of Magenta Insurance. Sleed announces a new partnership with Magenta Insurance to strengthen its organic visibility through SEO and enhance presence in AI search environments through GEO. The project includes technical and content optimization, backlinking, and targeted actions for discoverability. Enhancing discoverability. Sleed announces its new partnership with Magenta Insurance (formerly COSMOTE Insurance), taking on the strategic enhancement of the company's organic presence in search engines. At the same time, within the context of the partnership, its visibility in Artificial Intelligence environments is also being set in motion through targeted GEO (Generative Engine Optimization) actions. Magenta Insurance, which operates in the insurance market, selected Sleed with the aim of securing its position in the digital environment as well. The strategy focuses on strengthening brand awareness in searches related to the company's core products. The project includes Technical and Content SEO Optimization, aiming to improve the technical infrastructure and the relevance of content for key audience searches. In addition, Sleed is developing and implementing a comprehensive Backlinking plan to organically strengthen the Domain, while simultaneously boosting Awareness through listings on critical Portals. An integral part of the strategy is also GEO (Generative Engine Optimization), with targeted actions that enhance Magenta Insurance's presence in the results of AI search engines. This is one of the most emerging fields in modern digital marketing, with an emphasis on ensuring visibility in new ways of searching for and discovering information. The goal of the partnership is to maintain and further strengthen Magenta Insurance's position in the insurance sector, through an integrated approach that combines technical excellence, quality content, and a strategic digital presence. Key pillars of the project. * Technical SEO Optimization to improve technical infrastructure and performance. * Content SEO Optimization to enhance relevance in critical searches. * Backlinking plan for organic strengthening of the Domain and increased Awareness. * GEO (Generative Engine Optimization) for presence in AI search-engine environments and results. Ready to take your brand further? Let's build the next big thing together.

Sleed
May 27th, 2026
Sleed took over Pharmacy2go's CRM strategy.

Sleed took over Pharmacy2go's CRM strategy. Pharmacy2go partnered with Sleed to design and implement a comprehensive, data-driven CRM strategy powered by marketing automations. The initiative focuses on personalization, segmentation, deliverability, and KPI-driven optimization to increase loyalty and LTV. A comprehensive marketing automations approach. Pharmacy2go assigned to Sleed the design and implementation of a comprehensive, data-driven CRM strategy, based on automated communications (marketing automations). The collaboration focuses on building meaningful relationships between Pharmacy2go and its customers, with the aim of boosting loyalty and Customer Lifetime Value (LTV). Sleed's strategy is not limited to simply sending messages. Instead, a holistic action plan was designed that covers all stages of the customer journey, with an emphasis on data-driven decision-making. Main pillars of the CRM strategy. * Dynamic segmentation of users for personalized communication * Development of automations in Klaviyo through specialized automated message flows * Concept creation for attractive and targeted communications, aligned with user behavior and the Pharmacy2go brand identity * List management and deliverability to ensure the sending and delivery of every message * Reporting with monthly evaluation of KPIs and extraction of insights for continuous optimization Why CRM is now a necessity in eCommerce. Pharmacy2go's decision to invest in a comprehensive CRM strategy reflects the modern reality of eCommerce: personalized communication is no longer a competitive advantage, but a necessity. Turning occasional buyers into loyal, repeat customers depends not only on attracting new users, but also on maximizing the value of the existing audience. With the right CRM strategy, the channel becomes an efficient engine that generates measurable revenue and increases Customer Lifetime Value. "CRM is not just a communication channel. It is the foundation of the long-term relationship between the brand and its customers. For Pharmacy2go, this collaboration is a statement that real growth lies in data and in understanding the customer journey. Loyalty isn't bought with one message - it's built through personalized communication. This is the essence of the strategy we are developing within the CRM service." Evangelos Kotsōnis, Co-Founder & Head of Technology, Sleed Ready to take your brand further? Let's build the next big thing together.

Sleed
May 22nd, 2026
New partnership between Sleed and Tiresias.

New partnership between Sleed and Tiresias. Sleed has entered a new partnership with Tiresias, taking on the end-to-end digital design of the TSEK platform and its services. The collaboration also covers content strategy, social media management, and creative direction to strengthen trust with business audiences. Sleed has undertaken the end-to-end digital design of the TSEK platform and all Tiresias services - from defining content pillars and messaging to structuring the online presence across all digital touchpoints. The goal is to strengthen the relationship of trust between the Tiresias brand and the business audience, through an approach that combines technology, creativity and transparency. What the partnership includes. * Digital design of the TSEK platform and Tiresias services. * Definition of content pillars and messaging. * Structuring the online presence across all digital touchpoints. The Social Media team at Sleed manages the content strategy on Tiresias' LinkedIn and Facebook pages, ensuring ongoing updates and education around the organization's services. The information is addressed to both businesses and individuals and financial institutions. At the same time, Sleed's Creative team has taken on the visual approach and the Graphic Line, following the new visual identity of Tiresias' new website, business.tiresias.gr. Statement. Dionysis Katsimpas, Chief Digital Officer & Partner at Sleed, stated: "Tiresias is an organization with a particularly important role in the economy and society. Our goal at Sleed is to strengthen the relationship with the business world and the wider public through a digital presence that delivers clarity, reliability and real value. Leveraging strategic thinking, modern tools and a creative approach, we highlight the role of TSEK as a modern, user-friendly digital tool for businesses." As part of Sleed's mission. The partnership is part of Sleed's broader mission to support organizations and brands with 360° digital strategies that create measurable results and meaningful relationships with audiences. Ready to take your brand further? Let's build the next big thing together.

Sleed
Feb 19th, 2026
Agency of the Year for the Fifth Year!

Agency of the Year for the fifth year! Sleed has been awarded e-Business Agency of the Year and Grand Winner Best of Industries for the fifth consecutive year, earning 5 Gold, 6 Silver, and 5 Bronze awards. A huge thank you to its team, who puts "together" into practice every day and led Sleed to top-tier distinctions: * e-Business Agency of the Year * Grand Winner Best of Industries Sleed Academy also thank its partners who trust Sleed Academy and build the next step alongside Sleed Academy. Together, Sleed Academy celebrated major achievements: * 5 GOLD * 6 SILVER * 5 BRONZE Its success is built through dedication, creative ideas, and a meaningful investment in innovation. These are what help Sleed Academy evolve and stand out. Its passion and persistence turn every idea into a project with real impact and recognition. Sleed Academy continue with the same energy, aiming for even greater achievements. Full list of awarded projects. | Client | Category | Title | Award | | CosmosSport | 2.1 Best Response by an e-Business to Socio-Economic Changes & Shifting Consumer Needs | Cosmossport: Adapting to Market Challenges from Big Non-European Retailers | GOLD | | Lacoste | 7.2 Online Stores - Products | Lacoste - The Digital Flagship of French Elegance | GOLD | | Pharm24 | 1.2 Best in Beauty, Health & Pharma | Pharm24 - Brand, Performance, Loyalty: 3 Pillars to Success | GOLD | | Pharm24 | 2.4 Best Customer Retention and Churn Reduction | Pharm24: From Customers to Lasting Connections | GOLD | | Spitishop | 1.9 Best in Home, Furniture and DIY | Spitishop: Everything Your Home Needs! GOLD | | ALTERLIFE | 1.12 Best in Sports, Fitness & Leisure | Less Noise, More Results: The ALTERLIFE Model for Sustainable Fitness Performance | SILVER | | Bookvoice | 1.3 Best in Books, Music & Entertainment | Turning Listeners into Subscribers: The Bookvoice Growth Blueprint | SILVER | | FlexCar | 1.1 Best in Auto, Moto & Parts | FlexCar: Driving the New Era of Flexible Leasing | SILVER | | Politeia | 5.7.1 Redesign - Relaunch in e-Commerce | Politeia Bookstore - The New Online Bookstore Experience | SILVER | | Sfakianakis Motors | 1.1 Best in Auto, Moto & Parts | From Auto Retail to Mobility Ecosystem: The AI-Powered Evolution of Sfakianakis Motors | SILVER | | Spitishop | 2.6 Best Operations & Back Office | Spitishop Data Driven Back Office Optimization | SILVER | | Avant Mar Paros | 3.3 Best Use of SEO for an e-shop/e-business | Avant Mar Paros: Checking in at #1 with Hospitality SEO | BRONZE | | CosmosSport | 3.6 Best in Conversion Rate Optimization | Cosmossport Data Driven Internal Promotions Optimization | BRONZE | | Sfakianakis Motors | 2.8 Best AI-Powered Customer Support Experience | Human Touch, Powered by AI: Redefining Customer Care at Sfakianakis Motors | BRONZE | | Spitishop | 3.1 Best Overall Digital Marketing Strategy for an e-shop/e-business | Spitishop: Opening Its Spiti! BRONZE | | Ticketmaster Hellas | 3.3 Best Use of SEO for an e-shop/e-business | The SEO That Fills the Stands - Ticketmaster.gr | BRONZE | Ready to take your brand further? Let's build the next big thing together.

Startupper.gr
Mar 6th, 2025
Sleed: Επενδύει στη NetSteps

Η Sleed, ένα από τα κορυφαία Digital Marketing & Technology agencies, ανακοινώνει τη στρατηγική της επένδυση στη NetSteps STARTUPPER

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