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Overview
Smarking provides a SaaS data analytics platform for the parking industry to boost revenue and efficiency. Its Automated Yield Management (AYM) system uses demand forecasting to set optimal, dynamic prices multiple times a day, balancing inventory and price constraints to maximize revenue. The platform centralizes parking data from various systems and online channels, ensuring data integrity even during equipment failures or updates. What sets Smarking apart is its hands-on approach—treating each client’s portfolio as its own—and its ability to draw on a wide range of data sources to drive continuous improvement. The company aims to help parking operators and municipalities increase revenue and optimize operations through data-driven pricing and comprehensive data management.
About Smarking
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
1-10
Company Stage
Seed
Total Funding
$3.1M
Headquarters
San Francisco, California
Founded
2014
Simplify's Take
What believers are saying
- ParkHub's October 2022 acquisition integrates Smarking into end-to-end payments for 2,500 locations.
- Smarking's dynamic pricing delivers 8% average revenue uplift, up to 136% YoY for clients.
- Broad integrations with 450+ technologies enhance analytics across hospitals, universities, airports.
What critics are saying
- ParkHub bundling erodes Smarking's standalone BI value, losing customers to integrated solutions.
- Streetline's real-time ML platform steals North American market share from AYM forecasting.
- Smart Parking's established municipal relationships exclude Smarking from enforcement contracts.
What makes Smarking unique
- Smarking's AYM system dynamically adjusts parking prices multiple times daily using demand forecasting.
- Smarking centralizes transaction-level parking data from diverse sources for reliable analytics.
- Founded by MIT PhDs Wen Sang and Maokai Lin in 2014, Smarking serves 2,500+ North American locations.
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Funding
Total Funding
$3.1M
Below
Industry Average
Funded Over
2 Rounds
Y CombinatorIndustry standards
Benefits
Competitive salary and equity
100% coverage of medical, dental, and vision insurances
401K plan with 3% company hard match
$100 monthly data plan
$60 per month gym membership (or other physical activity)
Unlimited PTO
Expenses for setting up home-office
There are no jobs for Smarking right now.
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About Smarking
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
1-10
Company Stage
Seed
Total Funding
$3.1M
Headquarters
San Francisco, California
Founded
2014
There are no jobs for Smarking right now.
Find jobs on Simplify and start your career today