About

SmartAsset provides a range of free, interactive financial tools and calculators that help individuals make informed financial decisions. These tools cover various topics such as home buying, refinancing, retirement planning, life insurance, taxes, investing, and personal loans. Designed by personal finance experts, SmartAsset's resources ensure users receive reliable and accurate information. The company targets individuals who may not have the expertise or time to create detailed financial models, offering easy-to-use tools and comprehensive guides to navigate personal finance confidently. Unlike many competitors, SmartAsset generates revenue through partnerships and advertising, connecting users with local financial advisors and earning fees for referrals, as well as featuring reviews and comparisons of financial products to earn affiliate commissions. The goal of SmartAsset is to simplify financial decision-making and empower users to make better financial choices.

Simplify's Take

What believers are saying

• The launch of SmartAsset AMP demonstrates the company's commitment to innovation and growth, providing new opportunities for financial advisors to acquire and retain clients.
• SmartAsset's studies and rankings, such as the 'most affordable places in the U.S.' and 'best places for Black entrepreneurs,' enhance its credibility and visibility in the personal finance sector.
• The company's diverse revenue streams, including partnerships, advertising, and affiliate commissions, provide financial stability and growth potential.

What critics are saying

• The personal finance market is highly competitive, with numerous established players that could overshadow SmartAsset's offerings.
• Reliance on affiliate commissions and referral fees may expose the company to fluctuations in partner performance and market conditions.

What makes SmartAsset unique

• SmartAsset offers a comprehensive suite of free, interactive financial tools and calculators, setting it apart from competitors who may charge for similar services.
• The company's focus on connecting users with financial advisors through a marketplace model provides a unique revenue stream via referral fees, unlike traditional financial advisory firms.
• SmartAsset's expert-created resources ensure reliability and accuracy, which is a significant advantage in the often confusing world of personal finance.

Help us improve and share your feedback! Did you find this helpful?

YesNo