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Smarter Sorting

Hazardous waste classification and compliance platform

Overview

Smarter Sorting provides product intelligence for retailers and suppliers to manage hazardous waste and comply with regulatory standards, using machine learning to interpret complex waste classifications. It operates on a tiered, subscription platform that gives clients access to waste-management tools, updates, and support, with additional training and consulting. The company differentiates itself by focusing on hazardous waste within the retail and supply chain space and offering continuous, scaled support tailored to client size. Its goal is to help customers stay compliant, minimize hazardous waste, reduce costs, and improve operational efficiency.

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About Smarter Sorting

Simplify's Rating
Why Smarter Sorting is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise SoftwareAI & Machine Learning

Company Size

11-50

Company Stage

Early VC

Total Funding

$66.7M

Headquarters

Boulder, CO

Founded

2015

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Simplify's take

What believers are saying

  • Smarter Sorting's blog posted six 2026 compliance topics through November 4.
  • APIs.io says SmarterX now sits inside Syndigo, widening enterprise distribution.
  • Public reviews advertise $325 per UPC pricing, signaling monetizable, usage-based demand.

What critics are saying

  • SmarterX's 2023 rebrand and Syndigo ownership obscure independent employer identity.
  • No 2026 funding, customer, or hiring announcements signal stalled standalone momentum.
  • Hazardous-waste and EPR rules commoditize classification; Syndigo can absorb product intelligence by 2027.

What makes Smarter Sorting unique

  • Smarter-4 reads product data into regulatory records for retailers and brands.
  • Its APIs classify hazardous waste, transport, donation, and recycling decisions from UPCs.
  • The 2023 SmarterX rebrand expanded from compliance into supply-chain decisioning.

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Funding

Total Funding

$66.7M

Above

Industry Average

Funded Over

6 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

7%

1 year growth

2%

2 year growth

0%
PR Newswire
Aug 1st, 2022
Regeneration.Vc Invests $7M In Circular Commerce Data Company Smarter Sorting, Cleaning Up Traditional Retail And Cpg Industries

Smarter Sorting's product intelligence platform helps retailers and CPG brands reduce waste and improve environmental outcomes. LOS ANGELES, Aug. 1, 2022 /PRNewswire/ -- Today Regeneration.VC , the early-stage venture capital fund known for supercharging consumer-powered climate innovation, announced the close of a $7M investment in their newest portfolio company, Smarter Sorting. This capital comes as an extension to the recent $25M investment round led by G2 Venture Partners earlier this year

PR Newswire
Aug 1st, 2022
Regeneration.VC Invests $7M in Circular Commerce Data Company Smarter Sorting, Cleaning Up Traditional Retail and CPG Industries

/PRNewswire/ -- Today Regeneration.VC, the early-stage venture capital fund known for supercharging consumer-powered climate innovation, announced the close of...

Yahoo Finance
Apr 28th, 2022
Smarter Sorting received award Gold Stevie® Award for Achievement in Product Innovation at 20th Annual American Business Awards® on Apr 28th 22'.

Smarter Sorting, a consumer goods data and sustainability company, was today named the winner of a Gold Stevie® Award for Achievement in Product Innovation in The 20th Annual American Business Awards®.

Built In Austin
Mar 23rd, 2022
Smarter Sorting hires Jacqueline Claudia

In addition to the funding news, Smarter Sorting also announced that CRO Jacqueline Claudia will be replacing Chris Ripley as the company’s CEO.

VentureBeat
Mar 23rd, 2022
Smarter Sorting, Which Leverages Ai To Make Physical Product Sustainability Suggestions To Organizations, Raises $25M

Smarter Sorting, which helps make product and supply chain suggestions for companies looking to remain sustainable, has raised $25 million.

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